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Private Tours of the Swarovski Manufaktur


for SCS members only


A New Membership Benefit

This exciting new offer is free of charge and available once a year to every SCS member. Please note, access is limited as the Manufaktur is a working space. Groups will typically have 10 people (with some exceptions). Each SCS member may bring one adult guest on tour. For legal and safety reasons, children under 18 and pets are not allowed.

The Tour

You will be received at the VIP Lounge in the Kristallwelten by an expert guide who will lead you to the Manufaktur. As part of the private tour, you will have the opportunity to view the creative process that brings Swarovski home products to life.

Tours run April through October, lasting up to two hours, and are available in English and German. Please book your preferred date here.

Please remember to wear comfortable, closed shoes as the tour involves a lot of walking.

A Unique Experience

Available to SCS members only, go behind the scenes at the Swarovski Manufaktur*, located within Swarovski’s original production facility in Wattens, Austria.

Spanning 7,000sqm over three levels in the main Production Plant, the Manufaktur unites craftsmanship and crystal heritage with state-of-the-art technologies. An inspiring, creative space, this is where our business partners see their incredible visions crystallize into reality. The machines used at the Manufaktur are developed in-house, or to Swarovski’s exacting specifications by trusted vendors, enabling us to continue producing the world’s most brilliant crystals.

During your visit, you will have the chance to see three production processes:
  • Crystal Prototyping: new cuts and shapes are developed quickly and flexibly. Hand Samples of home prototypes are created here as well.
  • Application Prototyping: the final consumer products are made here, using a variety of crystal application techniques on all kinds of surfaces. This allows us to crystallize any product, from evening dresses and handbags to shoes and sunglasses, so our clients can embellish their designs with signature Swarovski radiance.
  • Special Projects: crystal art and individual lighting installations are made here - the more complex the better. These are designed from scratch in collaboration with customers and creatives, bringing their most extravagant ideas to light.

Join an intimate group of fellow SCS crystal-lovers on a guided tour of this iconic facility. From visualization to models to final production, gain a special insight into the creative process that underpins our home products. Led by an expert, tours are available from April through to October.

*Terms and Conditions apply. Please read all materials carefully to check eligibility and for details on how to book.

Preparing for Your Visit

Please remember that the Manufaktur is a fully operational facility; to respect our colleagues and the nature of their work, we ask that you exercise discretion at all times.

For the tour to be as immersive and memorable as possible, we ask you to be mindful of the following:
  • The Manufaktur tour does NOT include entry into the Kristallwelten. This will need to be booked separately here.
  • Please bring your ID, SCS membership details and tour ticket (either printed or electronic).
  • You will be asked to sign a Non-Disclosure Agreement, and to study and sign the safety rules of the Manufaktur. A visitor’s badge will be given to you.
  • You wil be met by your expert guide at the VIP Lounge; at the conclusion of the tour you will be brought back to the Lounge. A Swarovski security officer will accompany the group while on tour.
  • No photography is permitted anywhere on the production premises, including the Manufaktur.

Terms & Conditions for Manufaktur Visit

In order to join the Manufaktur tour, you must read and accept the Terms & Conditions below:
  1. To qualify for the private tour of the Swarovski Manufaktur, Wattens, your SCS membership account must be active at the time of booking and at the time of the tour visit.
  2. The booking is non-transferable and will automatically expire if you do not attend the tour. A new booking must be made.
  3. As an SCS member, you can be accompanied by a maximum of one guest on the tour.
  4. Participants must be over 18 years of age. No children or pets are allowed.
  5. At the meeting point in the VIP Lounge, Swarovski Kristallwelten, you will be asked to sign a Non-Disclosure Agreement (NDA) as well as the Manufaktur Safety Regulations. If you do not sign either document, you will be unable to join the tour.
  6. Please note, recording of any kind is strictly prohibited within the Manufaktur.
  7. Swarovski reserves the right to postpone the tour at short notice if it is necessary to focus all Manufaktur resources on urgent production, or for safety and security reasons. You will be able to make a new booking.

Swarovski reserves the right to change these T&Cs at any time. You are bound by these changes and should therefore periodically visit this page to ensure that the information you have is up to date.