SWAROVSKI DATA PRIVACY POLICY

Anchor SWAROVSKI DATA PRIVACY POLICY

Last Updated: June 2024

This “Privacy Policy” describes how SWAROVSKI Digital Business USA Inc. and its affiliates, including SWAROVSKI North America Limited and SWAROVSKI Retail Ventures Limited (collectively, “SWAROVSKI”) collect, use and disclose Personal Information about you to create a more sparkling world. By interacting with SWAROVSKI through our stores, loyalty programs, Sites (defined below), applications, products, or any other applications or services that link to this Privacy Policy (including third-party social media platforms with a social commerce component, such as Facebook, Instagram, or Tik Tok), you consent to the collection, use and disclosure of Personal Information about you as described in this Privacy Policy. (Please note that we have no control over the privacy practices of third-party websites, applications, or social media platforms that we do not own. We are not responsible for the activities and practices that take place on these websites. Accordingly, we recommend that you review the privacy policy or privacy notice/statement posted on any external website before disclosing any personal information. Please contact those websites directly if you have any questions about their privacy policies.)

SWAROVSKI collects, processes, discloses, holds, and uses your Personal Information and data securely, fairly, and lawfully in accordance with relevant U.S. federal and state laws. Such processing may be carried out electronically and automatically. We may change this Privacy Policy from time to time, without notice, to make sure it complies with applicable laws and conforms to changes in our business. If we make changes, we will post the revised version of the Privacy Policy on our websites and online shop, including www.swarovski.com/en-US (the “Sites”), update the “Version” date at the top of this page, and may notify you in other ways as appropriate. We encourage you to review this page regularly to ensure you are comfortable with any revisions. If you have received a paper copy of this Privacy Policy through one of our retail stores, please note that updates will be posted on the Sites. Your continued interaction with SWAROVSKI through our Sites, stores, loyalty programs, or other services constitutes your acceptance of the terms of this Privacy Policy as amended or revised by us from time to time.

I. Information We Collect

Personal Information includes information that identifies, relates to, describes, or is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. Personal Information does not include aggregate or de-identified information.

Types of Personal Information we may collect include:

First and last name
Postal address
Zip code
Email address
Phone number
Date of birth or age
Gender
Information required for our third-party payment processor to process your payments
Purchase and/or return history, including use of vouchers or discount offers
Data concerning your use of our Sites (including, but not limited to, the IP address and other user identification, user name for social media, MAC address of smartphones or computers, cookie web beacon and pixel information, date and time of visits, visited sites and contents, and referring websites)

Information You Provide to Us

We collect information you provide directly to us. This can occur, for example, by registering your contact details with SWAROVSKI, making a purchase on our Sites, enrolling in a sweepstakes, enrolling in one of our loyalty programs (e.g. SWAROVSKI Club or SWAROVSKI Crystal Society) online or in our stores, signing up for a newsletter or other communication, participating in a survey or special event or promotion, contacting customer service, or communicating with Us through online chat. For example we collect and retain the personal information provided on our loyalty program SWAROVSKI Club sign-up form (including but not limited to: title, name and address, telephone number and e-mail address) (“Form Data”), plus any Personal Information provided voluntarily by SWAROVSKI Club Members on the members page, their account or when interacting with us in store, via telephone, email, chat or online such as date of birth, gender, as well as styles/interests (e.g. in Jewelry and Accessories, Home and Style, Wedding, Figures and Collectables and/or Watches; Classic style), ”), data related to your appointments, social media accounts (and related information collected through social log-in), wish lists, gender, IP address and online identifiers.. In addition, and where available, with your consent, when chat and video functionalities are activated by accepting cookies, SWAROVSKI offers the possibility to communicate with SWAROVSKI (via chat or video calls). The use of this technology allows us to locate visitors and give them the option of interacting with us via personalized chat or video calls, where we can highlight and recommend products that best meet a visitor’s expectations and preferences. This use will be associated with the tracking of SWAROVSKI Club Members´ experience on the Sites (including live tracking of their navigation on the Sites or mobile application) to allow SWAROVSKI to assist SWAROVSKI Club Members while navigating on www.swarovski.com/store-finder.

SWAROVSKI also saves data on SWAROVSKI Club Members’ purchase history in the form of items purchased (product designation, price, discount), place and time of purchase and membership number. The purchase history is recorded if the SWAROVSKI Club membership number is communicated at the checkout for purchases in stores participating in the SWAROVSKI Club program. In the online store Members’ purchase history is recorded if the membership number is quoted when making a purchase or the Member makes a purchase when logged into an online account associated with a SWAROVSKI Club membership. Anchor Anchor

In addition, our Sites may also utilize “session replay” technology for the purposes of detecting errors occurring on our Sites that may impact your experience. Such tracking includes recorded sessions, which we may play back for these purposes. We collect this data, via our service providers, which may change from time-to- time, who will use the data on our behalf and for this purpose. The data collected for this purpose does not include any information entered in forms such as your name, the delivery address or the credit card data, as these inputs are being masked out in session videos. You may withdraw your consent to these “session replay” technologies, that are not necessary for the technical performance of the Site, at any time by disabling cookies – please see the “How to disable cookies” section under “Cookies” below.

By voluntarily providing your Personal Information to SWAROVSKI through our Sites, stores, loyalty programs, or other products and/or services, you, give consent to SWAROVSKI to collect, hold, disclose, and use your Personal Information for the purposes for which you provided it and as otherwise set forth in this Privacy Policy. If you choose not to provide information, we may not be able to provide you with the requested products, services or information. If you provide us with Personal Information of other persons (for example, information about the receiver of a gift, or a referral), please provide their Personal Information to us only if you are allowed to do so pursuant to applicable data protection laws and only if the other person would agree to your providing Personal Information to us for the purposes for which the information is collected and processed according to this Privacy Policy.

Automated Information Collection

We and our service providers may automatically collect and process certain Personal Information from and about you when you access our Sites or services or visit our stores. Examples of information we may collect include, but are not limited to: pages you visit, ads you click on, type of browser/device/hardware, MAC address of smartphones or computers, IP based geographic location, search terms, and information from cookies, web beacons, pixels and other technologies deployed on our Sites. This information helps us recognize you as a customer to create a customized experience, enables customers to purchase SWAROVSKI products, allows us to conduct market research with the goal of improving our Sites and product range, keeps customers informed about SWAROVSKI’s market activities, and allows us to better delegate repairs or other logistical tasks to third parties. We may also use automated collection technologies for reporting and analysis purposes, such as your shopping history on our Sites or in our stores, the performance of our marketing efforts and your response to those marketing efforts, and as otherwise required to provide the best possible customer experience for you. To create a profile, we may connect information collected automatically with information we already have about you in order to identify you as a SWAROVSKI customer or loyalty program member. For example, we may collect information about you from other third parties, including demographic information, and combine this information with other information we collect about you. If we are able to identify you as a SWAROVSKI customer we may, for example, link your activity on our Sites to your loyalty program or SWAROVSKI account. This allows us to provide you with a more personalized experience regardless of how you interact with us – online or in store.

Cookies

SWAROVSKI uses cookies, pixels, tags, and similar technologies to personalize the Sites and to help make the Sites more user-friendly, efficient, and secure. This Cookies section provides you with information on the use of cookies on the Sites. Cookies are small text files, which may be offered by third parties, that are stored on your device and used by your browser.

We use the following cookies on our Sites, unless specified otherwise:

Cookie Type	Description of Cookies
Necessary / Essential Cookies	These are essential to enable you to move around our Sites and to allow the features of the sites to work correctly. Without these, services you request – such as navigating between pages – cannot be provided. These cookies are used to collect information about how visitors use our Sites. We use this information to compile reports and to help us improve the Sites. These cookies are used to request for services, such as setting your privacy preferences, logging in or filling in forms, in connection with your shopping cart or checkout, updating account information, etc. Some may be set by us or by third-party providers whose services we have added to our pages. Some are used in connection with access to admin. Others are used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected. You can set your browser to block or alert you about these cookies, but some parts of our Sites may not work. These cookies do not store any personally identifiable information except as may be necessary to authenticate your access to our Sites.
Personalization / Functional Cookies	These cookies record information about choices you have made and allow us to remember your preferences. If your identity is known to us and we have information about your choices and preferences, we may use this information to help us build up your profile based on your web journey, and choices. These cookies enable our Sites to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
Statistics / Performance and Analytics Cookies	These cookies allow us to count visits and traffic sources, through various third parties, so we can measure and improve the performance of our sites. These enable us to collect information about how you use our Sites or read our publications, for instance which pages are viewed by visitors most frequently and how users interact with each of our Sites. This information is used to compile reports to improve the respective site, including reports on the number of visitors to the Sites, where the visitors are located, marketing and referrals, and what pages the users visit on the Sites. All information these cookies collect is aggregated. If you do not allow these cookies, we will not know when you have visited our Sites and will not be able to monitor site performance.
Marketing / Social Media Cookies	These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.
Marketing / Interest-Based Advertising Cookies	Advertising cookies help us make sure that the ads you see on our Sites are relevant to you and your interests. Advertising cookies may also be placed on your device by our third-party service providers that remember you have visited the Sites in order to provide you with ads more relevant to you on and off the Sites. If you opt-out of these cookies, you will still receive ads from us but they may be less personalized.

Google Analytics: You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout and downloading the Google Analytics Opt-out Browser Add-on. If you use more devices and/or browsers, you will need to disable cookies on each device and on each browser separately.

How to disable cookies: To disable cookies simply save your acceptance or rejection preferences in the “About cookies on our website” pop up banner which appears when you enter our Sites, or navigate to the “Cookie Consent” link at the bottom of our site. Additionally, most browsers automatically accept cookies unless you change your internet browser settings. If you wish to restrict, block or delete the cookies which are set by our Sites, you can generally do this through your browser settings. These settings are usually found in the 'options' or 'preferences' menu of your internet browser. If you set your internet browser preferences to block all cookies, you may not be able to access all or parts of our site.

If you want to learn more about cookies, or how to control, disable or delete them, please visit http://www.aboutcookies.org for detailed guidance. In addition, certain third-party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here.

Do Not Track

Do Not Track (“DNT”) is a privacy preference that users can set in some web browsers, allowing users to opt-out of tracking by websites and online services. At the present time, there is not yet established universal standards for recognizable DNT signals and, therefore, SWAROVSKI and the Sites do not recognize DNT.

reCAPTCHA

To protect your submissions via internet forms on our Sites we use the reCAPTCHA service provided by Google Inc. (Google). The service determines whether the query was made by a human being or was the result of misuse, processed automatically by a computer. The service includes sending the IP address to Google and possibly other data if required by Google for reCAPTCHA. For this purpose, your entry is sent and used by Google. This data collection is subject to the data protection regulations of Google (Google, Inc.). For more information on Google's privacy policy please visit https://policies.google.com/privacy?hl=en&fg=1

Analytics and Advertising Services

We may use Google Analytics or similar services on our Sites to provide analytics services. These applications are third party services which allow SWAROVSKI to measure and analyze the use of its Sites. These entities may use cookies, pixels, web beacons, and other technologies to collect information about your use of our Sites, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity. These service providers use permanent cookies for these applications. SWAROVSKI will not disclose any Personal Information to the service provider (who will also not save any IP addresses). The service provider may know the identity of a user who has registered with the service provider. The service provider may monitor the use of the Sites by the user and combine this data with data from other websites monitored by the same service provider which the user has visited and the service provider may use these findings for its own benefits (e.g. control of advertisement). In this case the processing of Personal Information will be the service provider's responsibility and data will be processed pursuant to the data protection policies of the service provider (for Google see policies.google.com/privacy). The service provider will provide data on the use of the Sites to SWAROVSKI.

We may also work with third parties to serve advertisements on our behalf to you across the Internet as part of a customized campaign on other websites or platforms. We may work with companies such as Google and Meta, and use various tools offered by them to assist with advertising related to our Sites. To learn how Google collects and processes data, including ways you may opt-out from receiving ads please visit: www.google.com/policies/privacy/partners. To learn how Meta collects and processes data, including ways you may opt-out from receiving ads please visit: https://www.facebook.com/privacy/policies/uso/.

In the event that SWAROVSKI places advertisements of third parties on the Sites (e.g. banners) or places our own ad on the website of a third party, cookies from companies specializing in the use of such advertisement may be employed. SWAROVSKI will not disclose Personal Information to such companies, i.e. they shall only place a permanent cookie with users of the Sites in order to recognize users and do so in the sole interest of SWAROVSKI. This allows SWAROVSKI to place aimed advertisements for these individuals on external third party websites (e.g. in connection with products for which these individuals showed an interest in the online-shop). SWAROVSKI will not disclose Personal Information to the operators of external websites. The companies owning these websites and platforms have their own privacy policies in place, and SWAROVSKI privacy policy does not extend to the processing activities carried out by these partners where the latter are acting on their own account. Please visit the respective privacy policies to know how they process your Personal Information. For more information about Internet-based ads, or to opt-out of having your web browsing information used for behavioral advertising purposes, please visit the following websites: www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices.

In this context, SWAROVSKI relies on The Trade Desk (hereafter also "TTD") services to display ads to users who have shown an interest in our Sites or who have specific characteristics (e. g. interests in certain products or certain demographic characteristics) for the purposes of targeted advertising. TTD helps SWAROVSKI to manage digital advertising campaigns by ensuring that the advertisements you see on the internet are relevant to you (personalizing ads) and by measuring and evaluating the effectiveness of our marketing campaigns (measurement and analytics; reporting; clicks and conversion).

For these purposes, the TTD´s technology (hereafter also “TTD Platform”) collects and processes pseudonymized – i.e. non-directly identifying – data about users, devices and ads, as well as where they are shown. The processed data includes: Cookie ID, Mobile Device ID, IP address, interest information, web browser and device information, information about which advertisements you have already seen, how you responded to ads, location information, timestamps and website URLs.

Data processing for the purposes of targeted advertising is carried out based on your consent. You can revoke your consent at any time with effect for the future by filling out a form by clicking on the “Do Not Sell or Share My Personal Information” link at the bottom of Sites and disable cookies by saving your acceptance or rejection preferences in the “About cookies on our website” pop up banner which appears when you enter our Sites, or navigate to the “Cookie Consent” link at the bottom of our Sites. You may also go to http://www.adsrvr.org/ to opt-out of the Trade Desk services. In this case, the so-called opt-out setting means that you will no longer be shown targeted advertising across TTD customers / partners. Detailed information on the Trade Desk’s data processing activities, including the purposes for which TTD processes Personal Information on its own behalf, is available in the Trade Desk’s privacy available here: https://www.thetradedesk.com/us/privacy.

Social Media Platforms and Networks

Social Plug-ins

SWAROVSKI uses so-called social plug-ins (in the following, plug-ins) of social networks such as Facebook, Twitter, YouTube, Google+, Pinterest, Tik Tok or Instagram.

When you visit our Sites, these plug-ins are deactivated by default, i.e. without your intervention they will not send any data to third parties. Before you are able to use these plug-ins, you must activate them by clicking on them. These plug-ins then remain active until you deactivate them again or delete your cookies. After their activation, a direct link to the server of the respective social network is established. The contents of the plug-in are then transmitted from the social network directly to your browser and incorporated in the website by it.

Please note that we have no influence on the extent of the data retrieved by the social networks with their plug-ins. For information on the purpose and extent of the data retrieval by the social network concerned, and about the rights and settings possibilities for the protection of your private sphere, please refer to the Privacy Policy provided by the social network in question.

After activation of a plug-in, the social network can retrieve data, independently of whether you interact with the plug-in or not. If you are logged on to a social network, the network can assign your visit to the Sites to your user account.

If you are a member of a social network and do not wish it to combine data retrieved from your visit to our Sites with your membership data, you must log out from the social network concerned before activating the plug-ins.

Social Commerce & Third Party Websites

Social Commerce is the practice of selling products through social media platforms such as Facebook Shops and/or Instagram Shopping. When you make a purchase through the official SWAROVSKI Facebook Shop or the official SWAROVSKI Instagram Shop (collectively, the “Social Commerce Shops”), Facebook and/or Instagram will share basic information that we need in order to complete your purchase, such as your name and address. Purchases made through Social Commerce Shops utilize the payment processing system of the respective social media platform (for example, Facebook Pay and/or Meta Pay).

Please be aware that third-party websites and applications have privacy policies that differ from SWAROVSKI’s Privacy Policy. If you choose to access our Sites from or in a third-party website or application (for example, Facebook, Twitter, Tik Tok, Instagram, or Google) “in-app”, such third-parties may collect information about your activity on our Sites and how you use our Sites. This information collected by such third-parties may be used to provide services like measurement services or to target ads. When accessing our Sites via a third-party website or applications “in-app” we recommend that you review the privacy policy or privacy notice/statement posted on said website or application before disclosing any personal information. Please contact those third-parties directly if you have any questions about their privacy policies or if you wish to opt-out of the collection and use of your information for targeted advertising based on information about your activity on nonaffiliated applications and websites.

We have no control over the privacy practices of websites, applications or social media platforms that we do not own. Their use of your information is not governed by this Privacy Policy.

Store Cameras

We operate cameras in store for security and operational purposes -- for example, to prevent fraud or to help us improve the design of our stores to better serve our customers. Cameras in some stores may be used to measure traffic patterns.

II. How We Use Your Information

We use your information to provide our services and to better enhance your customer experience. In addition to the examples given in Section I, we may use your information:

in connection with the services offered on our Sites or to fulfill and manage purchases, orders, payments, and returns/exchanges;
to manage, maintain, and enhance our Sites, loyalty programs, customer accounts, and newsletter;
to respond to requests for information about our products and services in our stores or on our Sites, and to provide non-marketing information concerning matters such as changes to our Privacy Policy or Terms and Conditions and/or Terms of Use, changes to product and service offerings, account verification, password reset, or incidents that could affect our products or services;
to deliver personalized coupons, invitations to events, vouchers, discount and other offers, newsletters, in-store promotional activities, emails, mobile messages, social media notifications, surveys, and marketing related materials;
to connect with you regarding customer service activities;
to administer sweepstakes, contests, or other promotional activities;
to support a contemplated or actual corporate transaction such as reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets or stock (including with any bankruptcy or similar proceedings); for our other internal business purposes, designed to improve and enhance your customer experience.

SWAROVSKI may also use personal information of loyalty program members (e.g. SWAROVSKI Crystal Society or SWAROVSKI Club) to:

administer their memberships;
operate of the loyalty program, namely providing of advantages and awarding special conditions (e.g. vouchers), invitations to special events and promotions reserved for members, Participation in surveys, requiring customer feedback across channels (SWAROVSKI stores, swarovski.com, e-mail, social media);
Provision of relevant information and a personalized marketing content;
Provision of personalized offers, assistance and advice regarding products and services;
Optimization of SWAROVSKI´s marketing and communication strategy;
Provision of invitations to special events and promotions reserved for registered customers;
Non-marketing communication including but not limited to: changes related to our Privacy Policy, General Terms and Conditions and/or Terms of Use; general changes to product and service offering; account verification; password reset; or an information related to incidents that could affect our services.

SWAROVSKI may also use Personal Information of loyalty club members to propose them personalized assistance and advice and to be in contact with a dedicated Crystal Expert with any requests they may have via phone, email or in any other way chosen by SWAROVSKI. Members can decide if they wish to benefit from such services. For the provision of this personalized information interesting for visitors or loyalty program members, SWAROVSKI may perform profiling activities. Profiling is defined as any kind of automated processing of Personal Information to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict elements as preferences, interests or likely behavior of that natural person. By providing certain information to SWAROVSKI, such as a telephone number, loyalty program members are consenting to and authorizing SWAROVSKI and its affiliates, to contact them from time to time by telephone at the telephone number provided (even if their phone number(s) may be on a Do-Not-Call list) to receive personalized marketing messages. This consent can be withdrawn at any time by contacting SWAROVSKI using one of three methods: (1) call +1 800-426-3088; (2) submit a request at us.privacy@swarovski.com; or (3) submit a request at one of our retail locations. Further information regarding our customer loyalty programs SWAROVSKI Crystal Society or SWAROVSKI Club can be found in the General Terms and Conditions of the customer loyalty program on www.swarovski.com.

Non-marketing communication may still be sent if you have opted-out from certain marketing communication as this may be necessary for us to perform a contract with you, to comply with legal obligations or security requirements.

We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may target customers who have expressed an interest in shopping for necklaces, watches, etc. See the policies of each social media platform for additional information about these types of ads.

By providing your residential or wireless phone number(s) to us, you expressly consent to receive marketing and non-marketing calls and text messages from or on behalf of SWAROVSKI. Your consent to receive calls or texts is not a condition of any purchase. Consent to receive calls or text messages can be revoked at any time -- please follow the unsubscribe link in the relevant communications or contact us using the link at the bottom of the message. Even after you opt-out or update your marketing preferences, however, we may still contact you for transactional or informational purposes. These include, for example, customer service issues, returns or product-related inquiries, surveys or recalls, or any questions regarding a specific order.

Use of automated collection technologies also help us prevent fraud or other harmful activities. We may also use your information to assist law enforcement, investigate security breaches, and to respond to regulatory or other legal inquiries.

III. Right to Opt-Out of the Sale or Sharing of Personal Information

SWAROVSKI does not exchange your Personal Information for money. SWAROVSKI may, however, make an exchange of Personal Information for non-monetary consideration, which may be considered a “sale” of Personal Information under some state privacy laws. Additionally, SWAROVSKI may exchange personal information for purposes of targeted advertising or cross-context-behavioral advertising. If your state of residence provides you such right, you may have the right to opt-out of the sale of your Personal Information and/or the sharing of your Personal Information for purposes of targeted or cross-context behavioral advertising. You may exercise these rights by contacting SWAROVSKI using one of four methods: (1) call +1 800-426-3088; (2) submit a request at us.privacy@swarovski.com; (3) Fill out the form by clicking on the “Do Not Sell or Share My Personal Information” link at the bottom of the Sites and disable cookies by saving your acceptance or rejection preferences in the “About cookies on our website” pop up banner which appears when you enter our Sites, or navigate to the “Cookie Consent” link at the bottom of our Sites; or (4) submit a request at one of our retail locations.

SWAROVSKI receives and processes Global Privacy Control Signals (“GPC Signal”) for requests to opt-out of sale or sharing. SWAROVSKI processes the commonly used and industry standard GPC Signals but because this is new technology and new providers may offer solutions, SWAROVSKI will do its best to recognize, process, and honor a GPC Signal that meets the legal standards and is widely adopted in the industry. We will process the GPC signal as a request to opt you out of the selling or sharing of any personal information that is derived through your web browser. If you wish to identify yourself to fully effectuate an opt-out of the selling or sharing of your personal information, you will also need to submit a Do Not Sell or Share My Personal Information request, using the link at the bottom of the Sites, and disable cookies by saving your acceptance or rejection preferences in the “About cookies on our website” pop up banner which appears when you enter our Sites, or navigate to the “Cookie Consent” link at the bottom of our Sites.

IV. How We Share Your Information

We share the information we collect within SWAROVSKI, which includes all SWAROVSKI affiliates. For example, we may share your information with our subsidiaries and affiliated companies or brands to administer our loyalty programs and customer accounts, process orders and requests, and expand and promote our product and service offerings. SWAROVSKI is part of a global group of companies and affiliates, and information collected about you may be shared, processed or stored anywhere we engage service providers, including outside the United States. By using our Sites and services, you consent to the transfer of information to countries outside your country of residence.

In addition to the use cases set forth in this Privacy Policy, we may also provide your information to our service providers as necessary to enable them to perform certain services for us, including, but not limited to: email-providers, mobile marketing providers, analytics providers, web hosting providers, sweepstakes vendors, payment processors, coupon delivery providers, fraud prevention providers, or shipping services providers. We may also provide your information to third parties including social media and marketing partners for the purposes of providing personalized marketing content as well as of optimizing marketing and communication strategy.

We may also disclose specific information when such disclosure appears necessary to comply with the law, a subpoena or other litigation process, or to protect the interests or safety of SWAROVSKI or of our visitors and customers, employees, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

In the event that a store, division, asset, or part or all of SWAROVSKI is bought, sold or otherwise transferred, or is in the process of a potential transaction, customer information will likely be shared for evaluation purposes and included among the transferred business assets.

We may share aggregate or de-identified data derived from information we collect with advertisers and other third parties. As noted above, such aggregate or de-identified data does not constitute Personal Information.

In any circumstance other than those described in this Privacy Policy, we will ask for your consent before we share your Personal Information outside of our corporate family of companies.

V. Your Choice and Access

Updating and Changing Your Contact Information

If you registered your contact details through an online account, you may view and modify, correct, block or delete your data -- including managing your registration for the Newsletter, as described below -- at any time by selecting Profile in the “My Account” area of the Sites.

Newsletter

You can conveniently manage your registration for the SWAROVSKI Newsletter in the "My Account" area of the Sites. Simply enter your e-mail address in the field provided and then click "send". We will send a confirmation e-mail to the e-mail address you give us. Please click on the confirmation link contained in the e-mail and you will receive regular information about new arrivals from SWAROVSKI. Of course, you can also sign up for the SWAROVSKI newsletter without registering in the "My Account" area of the Sites -- simply use the sign-up window on our homepage.

If you no longer wish to receive news updates from SWAROVSKI, then simply click on the "Unsubscribe" link that you find at the end of each newsletter. Alternatively, you can unsubscribe in the "My Account" area of our Sites.

Security

We take reasonable measures to help protect Personal Information about you from loss, theft, misuse, and unauthorized access, disclosure, alteration and destruction. Unfortunately, no data collection or storage process can be guaranteed 100% secure. Any information you provide to SWAROVSKI is done so entirely at your own risk.

VI. Children

SWAROVSKI is concerned about the privacy and safety of children when they use the Internet. We do not knowingly collect any Personal Information from children under the age of 13. Our products are for purchase by adults only and our Sites are not targeted to or intended for use by children. If you become aware that your child or an individual under 13 has provided his or her Personal Information through our Site, please contact us using one of the methods listed in the section below titled “Exercising You Rights.” If we learn that we have received Personal Information on a child under the age of 13, we will delete that information from our records and systems.

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VII. Nevada Privacy Rights

VIII. Additional Information for residents of Colorado, Connecticut, Montana, Oregon, Utah, Texas, and Virginia

If you are a resident of Colorado, Connecticut, Montana, Oregon, Utah, Texas, or Virginia, you have the following rights:

1. Right to Know and Access

You have the right to know whether we are processing your Personal information. You also have the right to access the Personal Information that we collected pertaining to you. If you are a resident of Oregon you have a right to know the third parties to which we have disclosed any Personal Information.

1. Right to Correct

Subject to certain exceptions, you have the right to request that we correct inaccurate Personal Information that we have collected about you. Once we receive your request and confirm your identity, we will review your request, taking into account the nature of the Personal Information and the purposes of the processing of the Personal Information to consider whether we can correct the data. We may also request additional information showing that the information you want to correct is inaccurate.

1. Right to Delete

You have the right to request that we delete any Personal Information about you that we collected from you. You also have the right to direct any of our service providers to delete such Personal Information from its records.

1. Right to Non-Discrimination

We will not discriminate against any of our consumers for exercising their rights under applicable law. As such, we will not engage in the following acts:

Denying goods or services to you;
Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
Providing a different level or quality of goods or services to you; or
Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

1. Right to Data Portability

You have the right to request that we provide a copy of the Personal Information we have collected about you, in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance. Once we receive your request and confirm your identity, we will provide you with a copy of your data.

1. Right to Opt Out of the Sale or Sharing of your Personal Information.

You have the right to opt out of the sale of your personal information and to opt out of the sharing of your information for purposes of targeted advertising. You may exercise these rights by contacting SWAROVSKI using one of three methods: (1) call +1 800-426-3088; (2) submit a request at us.privacy@swarovski.com; or (3) Fill out the form by clicking on the “Do Not Sell or Share My Personal Information” link at the bottom of the Sites and disable cookies by saving your acceptance or rejection preferences in the “About cookies on our website” pop up banner which appears when you enter our Sites, or navigate to the “Cookie Consent” link at the bottom of our site.

1. Exercising Your Rights

Residents of Colorado, Connecticut, Montana, Oregon, Utah, Texas, and Virginia may make any of the requests listed above by using one of three methods: (1) call +1 800-426-3088; (2) submit a request at us.privacy@swarovski.com; or (3) submit a request at one of our retail locations. Pursuant to applicable law, and to prevent fraudulent requests, we will verify your identity before complying with any such request, which may include confirmation of your name, email address. To assist us in complying with your request, please provide your full name, email address, in your request. Please be aware that if we cannot verify your identity from the information we already maintain, we may require additional information from you to verify your identity prior to complying with your request. Such additional information will be used only for the purposes of verifying your identity and for security or fraud-prevention purposes, and will be deleted as soon as practicable after processing your request. If we are unable to verify your identity to the requisite degree of certainty, we will not be able to process your request and will so inform you. An authorized agent may act on your behalf to submit a request. To use an authorized agent, we ask that you or the agent provide us with signed written authorization by you authorizing the agent to act on your behalf. In addition, we may request information to verify the agent’s identity. We may deny a request from an agent where we have not been provided proof that they have been authorized by you to act on your behalf, or we cannot verify the agent’s identity. Requests will be processed with undue delay, but in all cases within 45 days of receipt of the properly submitted request. The response period may be extended once by 45 additional days when reasonably necessary, taking into account the complexity and number of requests. In such a case we will inform you of any such extension within the initial 45-day response period, together with the reason for the extension.

1. Right to Appeal

If you are a resident of Colorado, Connecticut, Montana, Oregon, Texas, or Virginia, and you made a request to exercise any of the above data access rights and we were unable to comply with your request, you may request to appeal our decision. To appeal any data privacy request decision, please contact SWAROVSKI using one of three methods: (1) call +1 800-426-3088; (2) submit a request at us.privacy@swarovski.com; or (3) submit a request at one of our retail locations. Indicate in the subject line “Data Access Request Appeal.” If after you complete the appeal process with SWAROVSKI, you are still unsatisfied with our response, you may contact your Attorney General to file a complaint. Below is the contact information for the appropriate entity for appeal inquiries:

Colorado Residents:

Office of the Attorney General

Colorado Department of Law

Ralph L. Carr Judicial Building

1300 Broadway, 10th Floor

Denver, CO 80203

(720) 508-6000

https://coag.gov/

Connecticut Residents:

Office of the Attorney General

165 Capitol Ave

Hartford, CT 06106

(860) 808-5318

Email: Attorney.General@ct.gov

https://portal.ct.gov/AG

Montana Residents:

Office of the Attorney General

Justice Building, Third Floor

215 North Sanders

P.O. Box 201401

Helena, MT 59620-1401

Phone: (406) 444-2026

Email: contactdoj@mt.gov

https://dojmt.gov/agooffice/

Oregon Residents:

Office of the Attorney General

Oregon Department of Justice

1162 Court St. NE

Salem, OR 97301-4096

Phone: (800) 850-0228

Email: AttorneyGeneral@doj.state.or.us

https://www.doj.state.or.us/oregon-department-of-justice/office-of-the-attorney-general/

Texas Residents:

Office of the Attorney General

PO Box 12548

Austin, TX 78711-2548

Phone: (800) 621-0508

https://www.texasattorneygeneral.gov/

Virginia Residents:

Office of the Attorney General

202 North 9th Street

Richmond, Virginia 23219

Phone: (804) 786-2071

https://www.oag.state.va.us/

IX. California Shine the Light Law (Cal. Civ. Code Section 1798.83)

Under California’s "Shine the Light" law (Cal. Civ. Code § 1798.83), California residents who provide us certain Personal Information are entitled to request and obtain, free of charge, information about the Personal Information (if any) we shared with third parties during the immediately preceding calendar year for the purpose of direct marketing by the third-party. Such requests may be made once per calendar year for information about any relevant third-party sharing in the prior calendar year. California residents who would like to make such a request may contact SWAROVSKI using one of the methods listed in the section below titled “Exercising You Rights.” For email requests, indicate in the subject line “California Shine the Light Request,” state that the requester is a California resident, and provide the name and email address associated with the resident’s account. We are only required to respond to a customer request once per calendar year. We will not disclose the Personal Information of California residents who have opted out of third-party direct marketing.

X. Additional Information for California Residents

California law requires businesses to disclose information regarding the rights of California residents pursuant to the California Consumer Protection Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”) (collectively, “CCPA”). Any terms defined in the CCPA (Cal. Civ. Code Section 1798.140) have the same meaning when used in this section. California residents may make the following requests with respect to Personal Information in accordance with applicable law:

Right to Know

You may request that we disclose to you the following information covering the preceding 12 months:

The categories of Personal Information we have collected about you;
The categories of sources from which the Personal Information was collected;
The business or commercial purpose for collecting or selling Personal Information;
The categories of third parties with which we share Personal Information;
The categories of Personal Information about you that we have sold and the categories of third parties to which the Personal Information was sold;
The categories of Personal Information about you that we have disclosed for a business purpose and the categories of third parties to which the Personal Information was disclosed;
The specific pieces of Personal Information we have collected about you.

Right to Portability

You have the right to request that we provide a copy of the Personal Information we collected about you, in a portable and, to the extent technically feasible, readily usable format that allows transmittal of the data to another entity without hindrance. Once we receive such a request and confirm your identity, we will provide you with a copy of your data as required under the CCPA. We may provide this data through your SWAROVSKI’s user account, or via email to the email address provided.

Right to Limit Use and Disclosure of Sensitive Personal Information

You have the right to request that we limit the use of your “Sensitive Personal Information” (as defined under the CCPA) to use that is only necessary to perform the services or provide the goods reasonably expected by the resident.

Right to Delete

You have the right to request that we delete any Personal Information about and collected from you, and that we direct any service provider to delete such Personal Information from its records. Pursuant to the CCPA, however, your Personal Information may not be deleted under certain circumstances. For more information about these and other situations in which we may not delete your Personal Information, please see Cal. Civ. Code Section 1798.105(d).

Right to Correct

Subject to certain exceptions, you have the right to request that we correct inaccurate Personal Information that we collected pertaining to you. Once we receive your request and confirm your identity, we will review the request, taking into account the nature of the Personal Information and the purposes of the processing of the Personal Information to see if we can correct the data. We may also request additional information to show that the information pertaining to the correction inquiry is inaccurate.

Right to Opt Out of the Sale or Sharing of your Personal Information.

You have the right to opt out of the sale of your personal information and to opt out of the sharing of your information for purposes of cross-context behavioral advertising. You may exercise these rights by contacting SWAROVSKI using one of four methods: (1) call +1 800-426-3088; (2) submit a request at us.privacy@swarovski.com; (3) Fill out the form by clicking on the “Do Not Sell or Share My Personal Information” link at the bottom of the Sites and disable cookies by saving your acceptance or rejection preferences in the “About cookies on our website” pop up banner which appears when you enter our Sites, or navigate to the “Cookie Consent” link at the bottom of our site; or (4) submit a request at one of our retail locations.

Non-Discrimination

We will not discriminate against you because you exercised your rights under the CCPA by:

Denying goods or services to you;
Charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
Providing a different level or quality of goods or services to you; or
Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

We may, however, charge you a different price or rate, or provide a different level or quality of goods or services, if that difference is reasonably related to the value provided to us by your data.

Persons with disabilities may obtain this notice in alternative format upon request by contacting us at us.privacy@swarovski.com or calling 1 800-426-3088.

Exercising Your Rights

You may make any of the requests listed above by using one of four methods: (1) call +1 800-426-3088; (2) submit a request at us.privacy@swarovski.com; (3) fill out the form by clicking on the “Do Not Sell or Share My Personal Information” link at the bottom of the Sites and disable cookies by saving your acceptance or rejection preferences in the “About cookies on our website” pop up banner which appears when you enter our Sites, or navigate to the “Cookie Consent” link at the bottom of our site; or (4) submit a request at one of our retail locations. Pursuant to California law, we will verify your identity before complying with any such request, which may include confirmation of your name, email address, a recent purchase, and other information, as well as your submission of a signed declaration under penalty of perjury that you are in fact the California resident whose Personal Information is the subject of the request. To assist us in complying with your request, please provide your full name, email address, postal address, and SWAROVSKI Club member number and/or SWAROVSKI Crystal Society member number (if applicable) in your request, and provide information regarding a recent purchase (identify item, location where purchased, and approximate date). Please be aware that if we cannot verify your identity from the information we already maintain, we may require additional information from you to verify your identity prior to complying with your request. Such additional information will be used only for the purposes of verifying your identity and for security or fraud-prevention purposes, and will be deleted as soon as practicable after processing your request. If we are unable to verify your identity to the requisite degree of certainty, we will not be able to process your request and will so inform you.

An authorized agent may act on your behalf to submit a request. To use an authorized agent, we may ask that you, or the agent, provide us a written document signed by you authorizing the agent to act on your behalf. In addition, we may request information to verify the agent’s identity. We may deny a request from an agent where we have not been provided proof that the agent has been authorized by you to act on their behalf, or where we cannot verify the agent’s identity. Such requirements, however, will not apply where the agent has a power of attorney pursuant to Cal. Prob. Code Sections 4000 to 4465.

Receipt of requests will be confirmed no later than10 days after such request is received. Requests will be processed with undue delay, but in all cases within 45 days of receipt of the properly submitted request. The response period may be extended once by 45 additional days when reasonably necessary, taking into account the complexity and number of requests. In such a case we will inform you of any such extension within the initial 45-day response period, together with the reason for the extension.

Categories of Personal Information

In the preceding 12 months, we have collected the following categories of Personal Information about California residents from the following sources and for the following purposes. In the preceding 12 months, we may have disclosed for a business purpose the following categories of Personal Information about California residents to the following categories of third parties (to the extent the disclosure was made to a third party).

Category of Personal Information Collected	Category of Source of Collection	Business or Commercial Purpose of Collection	Category of Third Party to Which Personal Information May Have been Disclosed for a Business Purpose
Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number; driver’s license number, passport number, or other similar identifiers	You Our customers Business partners Automated Collection from website visitors	Service delivery Research & Development Marketing Advertising Compliance & Operations To create anonymous, aggregated or de-identified data	Affiliates Advertising partners Service-related third parties Professional advisors Authorities and others
Categories of Personal Information described in subdivision (e) of Cal. Civ. Code Section 1798.80 (Any information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, physical characteristics or description, address, telephone number, driver's license or state identification card number, bank account number, credit card number, debit card number, or any other financial information)	You Our customers Business partners Automated Collection from website visitors	Service delivery Marketing Advertising Research & Development Compliance & Operations To create anonymous, aggregated or de-identified data	Affiliates Advertising partners Service-related third parties Professional advisors Authorities and others
Characteristics of protected classifications under California or federal law (Profile data which is optional: gender and/or age)	You Our customers Business partners Automated Collection from website visitors	Service delivery Marketing Advertising Research & Development Compliance & Operations	Affiliates Advertising partners Service-related third parties Professional advisors Authorities and others
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies	You Our customers Business partners Automated Collection from website visitors	Service delivery Research & Development Marketing Advertising Compliance & Operations	Affiliates Advertising partners Service-related third parties Professional advisors Authorities and others
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an internet website, application, or advertisement	You Business partners Automated Collection from website visitors	Service delivery Research & Development Marketing Advertising Compliance & Operations	Affiliates Advertising partners Service-related third parties Professional advisors Authorities and others

SWAROVSKI does not exchange your personal information for money SWAROVSKI may, however, make an exchange of personal information for non-monetary consideration, which may be considered a “sale” of personal information under some state privacy laws. In addition, SWAROVSKI may share your Personal Information with third parties for targeted or cross-context behavioral advertising. To opt-out of the sale or sharing of your Personal Information you may contact SWAROVSKI using one of four methods: (1) call +1 800-426-3088; (2) submit a request at us.privacy@swarovski.com; (3) fill out the form by clicking on the “Do Not Sell or Share My Personal Information” link at the bottom of the Sites or (4) submit a request at one of our retail locations. You may also Fill out the form by clicking on the “Do Not Sell or Share My Personal Information” link at the bottom of the Sites and disable cookies by saving your acceptance or rejection preferences in the “About cookies on our website” pop up banner which appears when you enter our Sites, or navigate to the “Cookie Consent” link at the bottom of our Sites.

XI. Notice of Financial Incentives

We currently offer the financial incentives listed below:

Financial Incentives Program

Summary of Financial Incentive and Material Terms

Categories of Personal Information Implicated

Opting into Financial Incentive

Withdrawing from Financial Incentive

SWAROVSKI Club

SWAROVSKI Club Rewards are determined based on a minimum purchase value that a member reaches through his or her purchases in a 12-month period.
No minimum purchases required to reach the “bronze” level and receive the following benefits: collection trend and style news; invitations to pre-sales, and a 15% off birthday voucher.
Spend $300 within 12 months to reach the “silver” level and receive the following, additional, benefits: access to exclusive jewelry products; invitations to VIP events; and free standard shipping.
Spend $700 or more within 12 months from reaching the “silver” level to reach the “gold” level and receive the following, additional benefit: loyalty gift.

Spend $1400 or more within 12 months from reaching the “gold” level to reach the “platinum” level and receive the following, additional benefit: an additional loyalty gift.

Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number; driver’s license number, passport number, or other similar identifiers
Categories of Personal Information described in subdivision (e) of Cal. Civ. Code Section 1798.80 (Any information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, physical characteristics or description, address, telephone number, driver's license or state identification card number, bank account number, credit card number, debit card number, or any other financial information)
Characteristics of protected classifications under California or federal law (Profile data which is optional: gender and/or age)
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies

Send an email to customer_service.us@swarovski.com; or call our customer service team at +1 800 426-3088

We estimate the value of the Personal Information collected through the financial incentive program described above to be $3.68 per consumer. This good-faith estimate is based on expenses related to the collection and retention of such data, per California Attorney General Regulation Section 999.337(a)(5). These expenses include the cost of technology and personnel used to collect and retain the Personal Information. We believe that the financial incentives are reasonably related to the value of the Personal Information because we have learned from experience that the expenses are required to collect and retain that information as part of the financial incentive program, and the financial incentive program helps increase consumer sales and revenue.

XII. Contact Information

If you have questions about this Privacy Policy and SWAROVSKI’s practices regarding the collection and use of your information, please feel free to contact us at https://www.swarovski.com/en-US/contact/. This Privacy Policy is not intended for Residents of the European Economic Area, Switzerland or the United Kingdom. Our Sites may offer links to other websites. If you visit these websites, you may want to review the Privacy Policy on that site. In the event the activities covered by this notice are governed by other data protection policies, are evident from the circumstances, or are governed by applicable laws of the European Union and the European Economic Area, Switzerland or the United Kingdom, then such applicable law and resulting policies shall control. SWAROVSKI Crystal Online AG, Alte Landstrasse 411, 8708 Männedorf, Switzerland, is the controller for the Online-Shops www.swarovski.com and www.swarovskioptik.com and SWAROVSKI Aktiengesellschaft, Dröschistrasse 15, 9495 Triesen, Liechtenstein, is the controller for the SWAROVSKI Group website www.swarovskigroup.com. Your Personal Information is collected, held, and used by SWAROVSKI Crystal Online AG (Alte Landstrasse 411, CH-8708, Männedorf, Switzerland), which is responsible for the management of Personal Information, by SWAROVSKI Digital Business USA Inc., a Rhode Island corporation (One Kenney Drive, Cranston, Rhode Island, 02920, USA). Your consent is given to the disclosure, holding, and use of information by Daniel SWAROVSKI Corporation AG and other companies of the SWAROVSKI Group in other countries, including, but not limited to, the companies in Switzerland (Daniel SWAROVSKI Corporation AG), Austria (D. SWAROVSKI KG), and Liechtenstein (SWAROVSKI Aktiengesellschaft) for the above-mentioned purposes.

SWAROVSKI’s Privacy Notice for Business To Business Users And Visitors can be found here

SWAROVSKI’s Privacy Notice for Employee can be found here

SWAROVSKI’s Privacy Notice for California Job Applicants can be found here

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SWAROVSKI DATA PRIVACY POLICY