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Ignite Your Dreams

Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.

Find your Valentine’s Gift

Fall in Love this Valentine’s Day

At Swarovski we celebrate the radiance of love all year round with pieces created to catch hearts and turn heads. We believe a modern romance deserves a modern memento, so we crafted the exquisite Una family with designs as fabulous as you are.

This Valentine’s Day make sure you give the gift of love for always with the Una family.

Valentine’s Day

Forever united

Come together this Valentine's Day to celebrate your one love, your twin soul, the heart that beats in time with yours. This is Una. This is modern love in all its wondrous facets.

Happy Lunar New Year

Celebrate new beginnings this Lunar New Year with the Signum collection, featuring the iconic Swarovski swan with wings aloft ready to embrace happiness and prosperity for the year ahead

New Wonders to Explore

Could it Be Magic?

Enter the shining, shimmering world of Disney's Aladdin with a new range of enchanting crystal ornaments. Created to celebrate the animated film's 30th anniversary in 2022, each character is brought to life in precision-cut crystal and vibrant color. A must-have memento where only Swarovski will do. 

Timeless Style


Innovation meets artistry in our new pocket watch inspired by the Millenia Family. A black sunray dial and a faceted centerpiece speaks to sophistication, while the gold-tone plated chain, which can be worn as a necklace, rewrites the style rules.

Your Best Angle


The new Numina collection is crystal uncovered. Bold centerstones make an architectural impact on industrial-style settings, while precision faceting reveals the beauty within. There is more than one side to this feat of mechanical magic. Find the Numina ring in blue exclusively online.

Behind The Scenes at Swarovski


Our founder, Daniel Swarovski, established principles of fairness for communities and the environment that still guide our business today
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The Art of Performance

Enjoy dazzling exhibition, at Swarovswki Kristallwelten, of iconic costumes
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Creators Lab

What do we mean when we say Creators Lab? We mean a portal into a world brimming with crystals. From shoes to accessories to collectible items, the time for crystallized everything is now.

Shop the collabs