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Masters of Light Since 1895

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Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.

Infinitely Inspiring

Radiant Necklaces

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Channeled into sculptural forms, fluid crystals are a beautiful expression of Swarovski savoir-faire. Take the modern route to styling with minimalist chains that gleam with your every move.

Chic Bracelets

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An accumulation of cuts in a palette of bright whites and marine blues delivers a radiant refresh, while silhouettes enrich round-the-clock ensembles with subtle elegance. 

Bold Earrings

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Full-cut facets in high-octane hues reinterpret crystals with contemporary drama. A striking display of Swarovski’s mastery of light, statement earrings inspire you to shine your brightest.

All About Swarovski Created Diamonds

Welcome to the future of diamond jewelry.
The Swarovski Created Diamond jewelry collection radiates otherworldly wonder, featuring beautiful lab grown diamonds that are identical to their mined counterparts in every way but how they originate. 

Explore the latest eyewear looks

Eyewear Guide: Sunglasses Styles & Trends

Whether you opt for the classic lines of cat eye and aviator sunglasses, or prefer to accessorize with something a little different, our luxury sunglasses will add a little drama to any look.
World of Swarovski

Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Ocean-Inspired Jewelry

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Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals. 

A Guide to Watch Styles

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The perfect blend of fashion and function, watches have the power to elevate any look. 

Disney’s Alice in Wonderland and friends

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This collection celebrates the irresistible spirit of Disney’s iconic characters, reimagining Alice in Wonderland and her friends with impeccable crystal savoir-faire.