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Ignite Your Dreams

Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.
‘Tis the Season

Hang the Stars

Suspended snowflakes and baubles sprinkled with a dusting of crystals promise to infuse seasonal gatherings with jubilant glamour. 

Merry and Bright

Create your own winter wonderland, filled with festive enchantments and ice clear crystals that dance and dazzle against strings of fairy lights. 

Full of Joy

Take cues from childhood and let your imagination run free with our collection of cute characters and figurines that exude personality and charm.

Spread the cheer with the Swarovski Advent Calendar.

Coming Soon

Golden Goose

Inspired by the skate scene in Venice Beach, California, a glittering new collaboration is born as Golden Goose enters the Swarovski Creators Lab. 

SCS Holiday Magic Livestream

Join us for the SCS Holiday Magic Livestream 2022 to hear from designer Michele Blasili about this year's annual edition ornament. As a special highlight stay tuned for a sneak peak into the Swarovski Archive and some ideas for festive decorating.

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World of Swarovski


Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Styling Holiday Jewelry

Radiate joy throughout the season

Constella & Stella

Crystals in mesmerizing constellations



A luxurious new step in crystallized style