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Ignite Your Dreams

Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.

Online Advent Calendar

Play every day as we count down to the holidays. Behind each window there are prizes to be won and plenty of Swarovski magic to enjoy.
Home for the Holidays

A Sprinkle of Stardust

Suspended multidimensional stars and snowflakes hung from your tree or window promise to infuse seasonal gatherings with enduring shimmer.

Seasonal Sweetness

From crystallized candy canes and wrappers woven with ice white pavé to the beloved festive Kris Bear, add a touch of delicious decadence to your holiday décor.

Merry and Bright

Take cues from childhood and let your imagination run free with our collection of cute characters and precision cut figurines that exude personality and charm.

Holiday Enchantment 2023

The festive season is here, and so are Martin Zendron on the inspiration for Idyllia, Michele Blasilli on designing the perfect holiday ornament, Birgit Mörtl’s decorating tips, a new Flagship store, and much more.

World of Swarovski


Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Swarovski Created Diamonds

Welcome to the future of diamond jewelry.

Eyewear Guide: Sunglasses Styles & Trends

Explore the latest eyewear looks


A love letter to crystal