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Inside Swarovski

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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.

About Us

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Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewelry and accessory brand.

Swarovski Kristallwelten

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Swarovski Kristallwelten was opened in 1995 to mark the centennial anniversary of the company’s founding. Multimedia artist André Heller designed a unique and magical place. This beloved attraction has brought moments of wonder to over fifteen million visitors from all around the world. Visitors are surprised, touched, and perhaps even transformed by crystal in all its facets.

Swarovski Mobility

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Swarovski Mobility is the market leader for the innovative use of crystals in the premium automotive sector.

Corporate Gifts

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Build lasting partnerships, increase employee engagement, and reward customer loyalty with unforgettable corporate gifts.

For Professionals

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Since 1895, Swarovski has turned dreams into precision-cut crystals. Over 125 years later, our pioneering spirit, trendsetting designs, and unparalleled craftsmanship result in high-quality products that inspire designers around the world and amplify their creations with standout embellishments. Discover the world of Swarovski Components.

Swarovski Created Diamonds

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Swarovski Created Diamonds are the marriage of art and science, with a touch of magical realism. A true celebration of human ingenuity and creativity.

Jobs & Career

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Swarovski is a family-run, independent business, founded over 125 years ago. With a rich history and a culture of technological leadership, Swarovski is committed to growth and to maintaining its place at the forefront of design, creativity, and technological innovation.

World of Swarovski

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Illuminating the many facets of Swarovski from heritage to lifestyle and beyond. 

Style Stories

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Explore inspirations for personal expression from jewelry styling to trends in fashion, art, and culture. 

Spotlight

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Discover the latest news, events, and highlights in the world of crystal.