130 años de alegría
Austria, desde 1895
Title:La historia de Swarovski
Subtitle:Tan pronto como los cristales Swarovski se presentaron al mundo, ejercieron una misteriosa fascinación gracias a la combinación de las tallas de precisión y la belleza natural de la luz solar y el cielo nocturno. Daniel y sus hijos colaboraron instintivamente con los modistos, que, a su vez, se inspiraron en las posibilidades creativas de los materiales en constante evolución de Swarovski. Los más distintivos fueron los cristales iridiscentes Aurora Borealis, que se convirtieron en el adorno emblemático de Christian Dior en los años 50.
Glittering Highlights
Title:The Swarovski Timeline
Subtitle:Glittering highlights are not just confined to fashion and jewelry. Swarovski Crystals have starred on stage and screen and even lit up the road through partnerships with BMW and Mercedes. Significant moments in our history are connected to philanthropy, notably through the initiation of environmental and ethical projects and partnerships.
Crystal Expertise
Title:Swarovski Savoir-Faire
Subtitle:Each design, every collection, pays tribute to founder Daniel Swarovski’s dedication to creative excellence and is radiant with our magical savoir-faire.
Swarovski’s unmistakable savoir-faire – paired with the relentless pursuit of innovation – has inspired collaborations with the greatest names in fashion, cinema, and music for almost 130 years, making the company a leading and enduring influence on pop culture.
Bold Designs
Giovanna’s approach to creating with crystals is, in a word, bold, letting the stones speak for themselves and styling them to harness their natural inner light. And to play with color. ‘For me, color is very important for the collection and something that I personally love,’ explains Giovanna. ‘The beauty is that it’s already embedded into the crystal itself.’
Creative Direction
In 2020, Swarovski engaged a company-wide Creative Director for the first time in its history. Giovanna Battaglia Engelbert's inaugural collection, Collection I, featured necklaces, earrings, rings, and body chains, with an emphasis on color and geometry. It was named after Article No. 1, the first crystal Daniel Swarovski ever sketched, and was inspired by his hand drawings of crystals.
A Golden Era of Light & Color
Throughout the decades, Swarovski’s unparalleled savoir-faire gave rise to trends and collaborations with dozens of fashion houses and designers including Christian Dior and Elsa Schiaparelli. As our brand and reputation grew, so did our offering and creativity as we mastered bold new cuts including oval navette and elegant baguette cut crystals. We embraced the spirit of each passing zeitgeist, creating opulent pieces of glamorous jewelry that adorned celebrities, socialites, and all discerning lovers of luxury.
Extravagance for Everyone
When Daniel Swarovski first produced his brilliant crystals, he changed the way the world perceived diamonds and jewelry. At a time when jewelry was worn only by the wealthy elite, Daniel recognized crystal's potential to infuse luxury and glamour into everyday jewelry and fashion, and have an empowering effect on women from all walks of life. His vision reshaped the fashion landscape, offering opulence to the masses.
Mesmerizing Collaborations
For almost 130 years, Swarovski has turned heads on the red carpet and runways. From Oliver Rousteing’s first haute couture collection for Balmain to McQueen’s Swarovski Crystal Catsuit for the Deliverance show, technical innovation and savoir-faire keeps Swarovski at the forefront of fashion. When Donatella Versace was asked what Swarovski Crystals added to her unmistakable designs, she replied: ‘They add magic to every fabric.’
Swarovski & Dior: Partners in Style
The enduring partnership between Swarovski and Dior has produced some of the most captivating pieces in fashion history. Throughout the 1950s, crystals embellished many of Christian Dior’s most iconic designs, but in 1956, the partnership reached new heights with the creation of the Aurora Borealis effect. Named after the Northern Lights that deeply inspired Daniel, its unique reflective properties brought unprecedented movement and color to Dior’s couture creations. From Yves Saint Laurent to John Galliano, the Aurora Borealis crystal effect continues to delight fashion’s most brilliant minds with its creative possibilities.
Swarovski in Fashion
The birth of Swarovski in 1895 coincided with the dawn of haute couture, so Daniel would travel to Paris’s first fashion houses, collaborating with everyone from Jean Patou to Pierre Cardin on new cuts and colors of crystals. His creations were a huge hit, and since then designers have relied on Swarovski Crystals to embellish their most dazzling looks for collections in New York, London, Paris, and Milan.
Swarovski on Stage & Screen
The story of Swarovski in entertainment goes back almost one hundred years to the early days of Hollywood, when its crystals made their debut in the Marlene Dietrich film Blonde Venus (1932). Fast forward to 2023 and Beyoncé’s Renaissance World Tour when the iconic singer opened her performance in Amsterdam in a breathtaking Iris van Herpen custom look embellished with thousands of Swarovski Crystals.
Swarovski Rocks
Through the ages of rock and roll, Swarovski has proudly shared the stage with many legendary showmen, creating decadent, fabulous costumes for Elvis, Elton John, and Queen. In 1972, Elvis Presley’s costume designer chose Swarovski Crystals to catch the light, creating the most famous glittering white jumpsuit in musical history. Elton, a devotee of sequins, feathers, and crystal-enrobed outfits, regularly collaborated with fashion designer Bob Mackie, and together the pair created dozens of spectacular costumes that would come to define Elton’s visual identity right up until his final tour.
On the Runway
Realizing dreams and inspiring the world’s most talented creatives, Swarovski Crystals have been integral to the international fashion industry since its inception. Stealing the spotlight at runways around the world, our mastery of light, cut, and color brings designers’ visions to life.
On the Red Carpet
With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style.
A Fashion First
French label Coperni closed Paris Fashion Week with a night of wonder and joy as it unveiled its Spring-Summer 2025 collection at Disneyland Paris - the first time the park has ever hosted a fashion show.
Swarovski & Fusalp
The masters of movement meet the Masters of Light. Introducing a glamorous collection of tailored ski garments adorned with Swarovski® crystals from Fusalp, where each piece is crafted with a shared passion for innovation and elegance.
Show Time
Jean Paul Gaultier and Swarovski collaborate on Falling | In Love, the magical Friedrichstadt-Palast Berlin Grand Show
Swarovski x NYC Ballet
Celebrating the New York City Ballet Fashion Gala’s 10th Anniversary, the company’s dancers lit up the stage in costumes adorned with more than 900,000 Swarovski Crystals. Designed by emerging talent Palomo Spain, each monochrome ensemble features stones in a kaleidoscope of colors, championing individuality and highlighting the beauty of movement.
Swarovski x BMW
A pioneering automotive collaboration, Swarovski partnered with BMW to bring a new headlight to the road that puts every other light in the shade. The precision cut nature of the Swarovski Crystals that are incorporated into the headlight deliver an enchanting play on light that’s worlds apart from the classic car beam.
Swarovski x ゲラン x ジャーマニエ
アップサイクルされた黒いSwarovskiクリスタルが、社会的意識の高いデザイナー、ケビン・ジャーマニエによる持続可能な傑作、ゲランのオーキデ・アンペリアル・ブラック・ザ・クリームを飾ります。ゲランの卓越したスキンケアを収めた象徴的な黒檀のジャーは、Swarovskiクリスタルで装飾され、Swarovskiとゲランの芸術と持続可能性へのコミットメントを祝福しています。
Işığın Ustaları - Viyana'dan Milano’ya
Avrupa'daki ilk çıkışını İtalya'nın moda başkenti Milano'da yapan gezici sergimiz, Pinacoteca di Brera'nın büyüleyici uzantısı olan Palazzo Citterio'ya ulaştı. Burası, Swarovski'nin sanatçılık ve savoir-faire açısından evrimini ortaya çıkarmaya yönelik mükemmel bir yerdi.
Işığın Ustaları - Viyana'dan Şanghay’a
Kapsayıcı bir deneyim, geçmişe bakan bir sergi, geleceğe dair bir vizyon; Işığın Ustaları - Viyana'dan Şanghay’a en eski lüks Avrupa markalarından birinin miras ve devrim yaratan ruhunun ilk defa keşfedilmesi.
Işığın Ustaları - Viyana'dan Seul’e
Işık Ustaları - Viyana'dan Seul’e, dünyanın en köklü miras markalarından biri olan Swarovski'nin zengin hikayesinin ve yenilikçi ruhunun ilk kez çok yönlü bir keşfidir. K-pop'un dünya başkenti Seul'e varan, sembolik gezici sergi, şehrin ışıltılı ve canlı semti Seongsu’daki XYZ Seul'de düzenlendi.
Swarovski Duomo Milano
Swarovski sanatkarlıktaki zengin mirasımızı, olağanüstü savoir-faire ve moda sektörünün lider konumdaki yıldızları ile yapılan yaratıcı işbirliklerimizi yansıtan bir şekilde, muhteşem yeni ana mağazamızla Milano’nun kalbinde yerini alıyor.
Swarovski Fifth Avenue’da
1895'ten beri Swarovski, dünyayı aydınlatan güzel mücevherler yaratıyor. Bugün, neşeli ihtişamla dolup taşan yeni amiral mağazaları dünya genelinde açılmaya devam ederek lüks portföyümüzü ve fantastik yaşam anları yaratma konusundaki itibarımızı ileriye taşıyor.
Swarovski Dosan Park
Yeni bir Swarovski başyapıtı Seul'u aydınlatıyor. Swarovski Dosan Park, markanın Güney Kore'deki ilk amiral mağazasıdır ve dört katının her biri, imza Swarovski rengiyle aydınlatılmış çarpıcı çift cepheye sahiptir.
Swarovskiクリスタルヴェルテン
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