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Swarovski Duomo Milan


Piazza del Duomo 31, Milan

Reflecting our rich heritage in artistry, exceptional savoir-faire, and creative collaborations with the fashion industry’s leading lights, Swarovski takes its place in the majestic heart of Milan with a spectacular new flagship store.

Wonders Await You

Swarovski Duomo bridges the gap between past and present, paying homage to Milan’s internationally renowned heritage in craftsmanship while encapsulating the city’s vibrant energy and reputation for luxury and style.
Explore our iconic jewelry families, exclusive eyewear created in partnership with EssilorLuxottica, and a showcase of designs by emerging talents, enhanced with Swarovski shimmer. Our Milan flagship store is also the first destination in Europe to sell The Galaxy Collection and The Eternity Collection of Swarovski Created Diamonds.

Our new flagship store, Swarovski Duomo, is a glittering addition to Italy’s style capital.

Swarovski Duomo Highlights


Swarovski Created Diamonds

Swarovski Duomo is the first store in Europe to stock our spellbinding Swarovski Created Diamonds collections. A masterfully crafted range of jewelry featuring laboratory grown diamonds, each piece delivers unrivalled elegance and luminosity. Discover The Galaxy Collection, inspired by the cosmos, alongside our the Eternity Collection of forever pieces designed to be worn for any occasion and loved for 
all time.  

Exclusive Eyewear

Accessories take center stage with two exclusive eyewear pieces that will add effortless glamour to any look. Discover Constella-inspired frames in a striking new colorway, as well as a limited edition style designed for the flagship and handmade in Italy. 100 pink and white crystals in nine cuts adorn these unique frames.

Young Talent Showcase

Shining a light on emerging designers, the Young Talent Showcase celebrates Swarovski’s enduring relationship with the global fashion industry. Our signature savoir-faire not only provides a rich source of inspiration, it enables visionary creatives to bring their intricate crystallized collections to life.

Swarovski Creators Lab

Brilliant global brands enter Creators Lab to collaborate on limited-run collections illuminated with crystals. Discover pieces from streetwear pioneers Puma, Golden Goose, and Liberal Youth Ministry, alongside luxury light-filled creations by Aquazzura 
and Marina Raphael.
World of Swarovski

Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Ocean-Inspired Jewelry


Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals. 

A Guide to Watch Styles


The perfect blend of fashion and function, watches have the power to elevate any look. 

Disney’s Alice in Wonderland and friends

This collection celebrates the irresistible spirit of Disney’s iconic characters, reimagining Alice in Wonderland and her friends with impeccable crystal savoir-faire.