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Ignite Your Dreams

Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.
Go for Bold


Be unapologetically you in bold colors and geometric shapes that inspire experimentation. Joyful glamour is here to set the tone for self-expression with crystal-studded necklaces that beam with light.


Get ready to accessorize your attitude to express however you feel today. Mix and match bangles and bracelets to find the perfect balance of eye-catching style and effortless cool.


Find a new perspective through a journey of adornment, with expressive earrings that reflect every side of you. It’s time to discover the brightness of being your fullest self.

SCS Festival 2022

A week of all things crystal

Join us for the SCS Festival 2022 and learn about what’s happening in the world of Swarovski. You’ll see the new Crystal Worlds’ modern art exhibit, Umbra, and experience the luxurious cool of Swarovski X Rosenthal Signum Collection.

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World of Swarovski


Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Next-Gen Eyewear


See our new sunglasses styled in Highsnobiety. In original designs of the highest quality, the collection honors our heritage of crystal craftsmanship while showcasing mood-boosting color and bold crystal detailing.


Inspired by ‘Article No.1’ – a line drawing by Daniel Swarovski of his first crystal cut – our Millenia family is a modern reimagining of our heritage and expertise.

Our Milestones since 1895

Since 1895 we have been committed to philanthropy and sustainability,
continuously investing to preserve the environment and to positively impact global and local communities.