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Swarovski Dosan Park

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Opening December 2023

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Infusing moments with wonder and light since 1895, Swarovski enters a captivating new chapter in its story with the opening of the Seoul flagship store.

The Store

Our Seoul flagship brings to light our joyous spirit, enveloping visitors in the elegance of crystals in our signature mood-enhancing colors for an experience like no other. 

Discover Swarovski’s icon jewelry families and figurines, exclusive installations from renowned artists; or unwind in the luxury of Café Swarovski with all its delectable treats. Swarovski Dosan Park welcomes you with a host of unique experiences.

A glimpse inside the store

Seoul Highlights

Swarovski Created Diamonds

Discover our stunning new jewelry range, masterfully crafted from laboratory grown diamonds. Inspired by the cosmos, Swarovski’s timeless pieces capture and transform the light, delivering showstopping glamour for all. Ideal for enlivening everyday style or marking milestone moments.    

Ordinary Life by Shourouk Rhaiem

Vividly fantastical, French designer Shourouk Rhaiem’s ‘Ordinary Life’ sees everyday essentials reimagined in Swarovski’s light-reflecting crystals. An extraordinary exhibit that delights with its kaleidoscopic hues and astonishing attention to detail.

Each hand-decorated object in the supermarket setting is meticulously adorned with Swarovski crystals, creating kaleidoscopic hues in a composition reminiscent of pop-art works of the 1960s.

Café Swarovski

Café Swarovski 為首爾帶來了奧地利的傳統美食,是一個美麗而寧靜的休閒空間。從經典咖啡、冰品到豐盛的糕點,每一樣都讓人回味無窮。

把泰迪熊帶回家

Swarovski 的世界

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從傳統、生活風格到未來方向,展現 Swarovski 光鮮亮麗的多種樣貌。

Guide de lunettes : lunettes de soleil, style et tendances

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Découvrez les dernières tendances

Cadeaux et accessoires Disney100

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Laissez briller la magie qui est en vous avec notre collection Swarovski x Disney100

Millenia

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A love letter to crystal