Our Story
Title:
Creativity
Title:From inspiration brief to collection launch, Swarovski’s creative process is uniquely prolific. With a focus on trend curation, design, and meaningful branding, every piece tells a story and embodies over 125 years of mastered craftsmanship. The continuous evolution of material and technique makes Swarovski the leader of crystal cut creations.
Know-How
Title:New cuts, shades, and sizes are conceived and realized every day in the historical Wattens headquarters, pushing the boundaries of crystal. Swarovski’s know-how not only focuses on refining the crystal, it also explores methods that make the most incredible pieces possible. Beading, pavé, bezel, and prong settings are some of the techniques used to enhance the sparkle and create exquisite refinement.
Quality
Title:Swarovski crystal settings come to life through our proprietary techniques such as Pointiage®, which lend an ultra-precise quality to work done by hand. Our attention to detail ensures that each and every piece will always be made of the highest quality. This expertise is infused in every step of the creative process, from initial design sketches through assembly.
Design Culture
Title:In 1891, Daniel Swarovski’s vision was to create “a diamond for everyone”. He invented an electric machine that cut more accurately than ever before, marking the beginning of a new era for crystal. From American jazz halls to Parisian couture houses, dresses dripped with beads and Swarovski crystals, reflecting the excitement of the 1920s.
Creative Dialogue
Title:Inspired by decades of creative collaborations and expertise, Swarovski opened its first boutique in the 1980s. The world’s fascination with a new brand of jewellery and crystal figurines began. With the introduction of the annual limited-edition Christmas ornament, a new tradition was born for collectors around the world.
Crystal Forest
Title:For over 35 years, Swarovski has captivated the world with unique pieces like the Nirvana cocktail ring, the Slake bracelet and its signature Swiss movement watches. In 2008, the magical 'Crystal Forest' interior design was implemented in stores worldwide, welcoming shoppers to an architectural crystal wonderland.
L’histoire de Swarovski
Title:
Un historien de l’économie autrichienne a été mandaté par la famille Swarovski de rédiger un livre
consacré à Daniel Swarovski, fondateur de l’entreprise, retraçant son parcours de 1862 à 1956. La
famille a garanti à l’historien une indépendance totale dans sa recherche, afin d’assurer un travail
réalisé sans influence ni contrainte. Pour faciliter ses investigations,
un accès complet aux archives lui a été accordé. Le livre, intitulé “Es hätte können, alles ganz
anders kommen....”, sera publié aux éditions Böhlau en 2025.
Si l’histoire ne peut être effacée, nous pouvons néanmoins en tirer de précieuses leçons, et nous assurer que nos
actions présentes soient une force positive pour le changement. Swarovski affirme son engagement résolu
en faveur de la paix et de l’humanité. Notre mission est d’illuminer le monde,
notamment par la lumière qui émane de la tolérance, de l’inclusivité et de la bienveillance.
Si vous avez des questions à ce sujet, vous pouvez nous contacter à
corporate.communications@swarovski.com.
