Our Story
Title:
Creativity
Title:From inspiration brief to collection launch, Swarovski’s creative process is uniquely prolific. With a focus on trend curation, design and meaningful branding, every piece tells a story and embodies over 125 years of mastered craftsmanship. The continuous evolution of material and technique makes Swarovski the leader of crystal cut creations.
Conocimiento
Title:En su histórica sede central de Wattens, cada día se desarrollan nuevas tallas, tonos y tamaños que desafían los límites del cristal. El buen hacer de Swarovski no sólo se centra en el refinamiento del cristal, sino también en la búsqueda de métodos que hagan posible la creación de las piezas más increíbles. Los engastes de cuentas, pavé, bisel y garra son algunas de las técnicas utilizadas para realzar el brillo y conseguir un refinamiento exquisito.
Calidad
Title:Los engastes de cristal de Swarovski cobran vida gracias a nuestras técnicas exclusivas, como es el caso del Pointiage, que confiere una cualidad de extrema precisión a los trabajos realizados a mano. Nuestra atención al detalle garantiza la máxima calidad en todas y cada una de las piezas. Esta experiencia queda patente en cada paso del proceso creativo, desde los bocetos del diseño inicial hasta el montaje.
Design Culture
Title:In 1891, Daniel Swarovski’s vision was to create “a diamond for everyone”. He invented an electric machine that cut more accurately than ever before, marking the beginning of a new era for crystal. From American jazz halls to Parisian couture houses, dresses dripped with beads and Swarovski crystals, reflecting the excitement of the 1920s.
Creative Dialogue
Title:Inspired by decades of creative collaborations and expertise, Swarovski opened its first boutique in the 1980s. The world’s fascination with a new brand of jewellery and crystal figurines began. With the introduction of the annual limited-edition Christmas ornament, a new tradition was born for collectors around the world.
Crystal Forest
Title:For over 35 years, Swarovski has captivated the world with unique pieces like the Nirvana cocktail ring, the Slake bracelet and its signature Swiss movement watches. In 2008, the magical 'Crystal Forest' interior design was implemented in stores worldwide, welcoming shoppers to an architectural crystal wonderland.
Swarovski History
Title:
An Austrian economic historian was commissioned by the Swarovski family to write a book
about Daniel Swarovski, the company’s founder, covering his life from 1862 to 1956. The
family guaranteed the historian complete autonomy in his research, ensuring that his work
was conducted without any influence or limitations. To aid in his investigation, the family
provided unrestricted access to their archives. The book, titled “Es hätte können, alles ganz
anders kommen....”, will be published by Böhlau in 2025.
While we cannot eradicate history, we can make sure that we learn from it, ensuring that our
actions today are a force for good and drive positive change. Swarovski proudly and firmly
stands for peace and humanity. Our mission is to make the world shine bright, which
includes the light that comes from tolerance, inclusivity and kindness.
Should you have any questions on the topic, you can contact us at
corporate.communications@swarovski.com.
