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Our Long Legacy of Sustainability

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Sustainability has been part of our company ethos since the beginning, when Daniel Swarovski harnessed local hydroelectric power for his revolutionary crystal-cutting machine in Wattens, Austria. He also introduced far-reaching social support for the time—providing affordable housing for workers, building a local school, and caring for their health, safety, and wellbeing. These visionary principles of fairness to communities and respect for the environment continue to shape our business to this day.

1895

Daniel’s Vision

Daniel Swarovski establishes ​a pioneering crystal-cutting factory in Tyrolean Wattens. Using hydropower for his patented grinding processes, Daniel’s vision is to craft affordable crystals that are accessible to all.

1907

Harnessing the Power of Water

Our business builds its own hydropower plant, providing
clean “Swarovski power” for cutting machines and light for local communities.​

1948

Supporting Employees

A new company-owned welfare office begins offering support on social issues, establishes many employee social clubs, and donates grounds for a local school, reinforcing that employee health, safety, and wellbeing have always been paramount for us.

1960

Offering Scholarships

'The Daniel and Marie Swarovski Trust' is founded, providing scholarships to high grade pupils and low-income families in Tyrol.

1970

Towards Hybrid Furnaces

Our first combined gas and electric furnace is installed, reducing our reliance on ​
fossil fuels for manufacturing.

1983

Collaboration in Renewable Energy

We work alongside the Wattens paper factory to commission the Wattenbach hydropower plant, capable of producing ​approximately 
55 GWh of energy each year.

1990

Less Carbon Dioxide

By replacing oil with natural gas for melting and heating, ​we cut our CO2 emissions ​by 30%.

2005

Providing Affordable Housing

Swarovski builds 58 new houses, to help employees rent or buy a home to live at a moderate price.​

2010

Becoming a Member of the UNGC

Swarovski joins the United Nations Global Compact (UNGC), ​the world’s largest corporate sustainability initiative.​

2014

A More Responsible Supply Chain

We launch the Responsible Sourcing Initiative, helping suppliers manage ​socio-environmental risks ​in their production plants.​

2015

Leading on Lead

After dramatically reducing ​the lead content of Swarovski Crystals to just 0.009% in ​2012, the quest for continuous improvement drives Swarovski ​reduce the lead content further to no more than 0.004%.​

2021

Mitigating Global Warming

Swarovski signs up to the Science Based Targets initiative, which means making a commitment to reduce Scope 1 and 2 greenhouse gas emissions by 47%, and Scope 3 emissions by 28% by 2030.​

2022

Maggiore approvvigionamento di energia rinnovabile

La nostra più grande riduzione anno su anno delle emissioni di gas serra (GHG) Scope 1 e 2 è possibile grazie al passaggio di tutti i nostri siti produttivi asiatici all'energia rinnovabile, inclusa l'energia solare prodotta in loco.

2023

Lancio della collezione Galaxy di Swarovski Created Diamonds

Presentiamo la nostra collezione Galaxy, realizzata con diamanti creati in laboratorio e oro riciclato al 100%. L'intera collezione è prodotta utilizzando energia rinnovabile al 100%.

2024

Swarovski on Fifth obtiene la certificación LEED Platinum

Nuestra tienda insignia en Nueva York, Swarovski on Fifth, logró un importante reconocimiento como edificio verde al obtener la certificación LEED Platinum. La certificación implica que el edificio cumple con los más altos estándares de sostenibilidad y rendimiento ambiental.

2024

Nuestros cristales más sostenibles

Se lanza la gama de cristales Swarovski ReCreated™. Nuestros cristales más sostenibles hasta la fecha están hechos a partir de roturas que ocurren durante el proceso de fabricación. Los fragmentos se vuelven a fundir para formar cristales en nuevos colores. Este método utiliza como mínimo un 40 % menos de recursos naturales en comparación con nuestros cristales estándar.