my swarovski
Korea, Republic of

Swarovski Korea (the “Company”) protects your personal information and observes the Act on Promotion of Information and Communication Network Utilization and Information Protection and the Personal Data Protection Act. In the event the Company revises, adds or deletes its Privacy Policy, it will notify you through a notice on (the “Website”) and/or through other appropriate communication channels for the relevant Program.

This Privacy Policy applies in addition to (where applicable) the privacy policies specific to the Swarovski Crystal Society (“SCS”) or BeSwarovski programs. If there is any inconsistency between any of the provisions in this Privacy Policy and the provisions of the privacy policies specific to the SCS or Be Swarovski programs respectively, the provisions of this Privacy Policy shall prevail.


Article 1. Collected Personal Information Items and Collection Methods

The Company shall collect and use your personal information for the following programs described below (the “Program”). The Company shall collect your personal information when you subscribe as a member of the Program or use a service of the Program.


Collected Personal Information Items

Purpose of Collection (“Website”) Membership and the SWAROVSKI Membership Service

Name, login ID, password, address, mobile number, email address, birth date, purchase records, credit card information

  • Personal identification

  • Execution and implementation of your purchase agreement

  • Provision of purchase information

  • Market research and product promotion and sale

  • Introduction of new products through DM, EM or other methods and marketing events

  • Preparation of message alerts relating to the purchase or publicity of products that are stored in the customer’s online shopping bag and delivery of such alerts to the customer

SCS Membership

Name, address, zip code, country, phone number, mobile number, email address, birth date, bank details, preferences, purchase history, membership number

  • Personalized customer advice

  • Delivery of personalized product information and exclusive offers

  • Synchronization with the SCS membership information

BeSwarovski Membership

Name, address, zip code, country, phone number, mobile number, email address, birth date, preferences, purchase history, membership number, your SCS membership status

  • Personalized customer advice

  • Invitation to special events and promotions

  • Evaluation of voucher offers

  • Delivery of personalized product information and exclusive offers

  • Synchronization with the SCS membership

Retail Store Services

Name, mobile number, phone number

  • Contact with customers who made advanced payment


Article 2. Storage and Use of Personal Information

In case of withdrawal from the membership of the Program by you, the Company shall  destroy such information as soon as practicable.  Provided, however, in case the Company has the obligation to retain such information according to related laws, it shall store the information without destroying them. Provided, however, the Company shall retain the following information for the period outlined below for purposes such as confirmation of the Company’s obligation to manage transaction-related records in accordance with relevant laws, including the Commercial Act, and internal policy: 1) Records regarding agreements or cancellation of purchase applications: Five years (Act on the Consumer Protection in the Electronic Commerce Transactions, etc.) 2) Records regarding payments and supply of goods: Five years (Act on the Consumer Protection in the Electronic Commerce Transactions, etc.) 3) Records regarding consumer complaints or disputes settlement: Three years (Act on the Consumer Protection in the Electronic Commerce Transactions, etc.) 4) Records regarding Website visits: Three months (Telecommunications Security Protection Act)


Article 3. Measures to Secure Personal Information

The personal information of users shall be collected through the security system in electronic form, and treated and protected in documental or electronic form. Our consumer’s private information is stored on the Swarovski Database, and may be used for statistical or marketing analyses, integrated or treated in an identifiable manner. The Company pursues the following technical, managerial measures in order to secure personal information of its users and ensure that it is not lost, stolen, exposed, modified or damaged. Provided, however, the Company shall not be liable for any problems incurred in relation to the exposure of personal information, including IDs and passwords, as a result of the user’s carelessness or internet-related problems.

1. Password Encryption The log in ID (ID) and password of members (where applicable) are stored in non-readable form (hashed), and are knowledgeable only by the user. The confirmation or modification of personal information can only be made by the user who knows the password. 

2. Measures against Hacking The Company is committing its best efforts to prevent the leakage or damage of its members’ personal information due to hacking or computer viruses. In case of personal information damage, the Company is frequently backing up of data, and preventing the exposure or damage of user’s personal information or data by using the latest vaccine programs. It is also ensuring safe transmission of personal information through encrypted communications technology. Firewalls, intrusion detection systems and regular security testing ensure the protection of the consumer database. Strong authentication methods for all privileged accounts are used. 

3. Minimal Handling by Employees and Education The Company personnel with authority to handle personal information will be limited to the relevant manager. A separate password shall be granted for the task, which shall be renewed regularly.


Article 4. Entrustment of Personal Information

The Company currently entrusts the handling of your personal information to other companies as follows:

Entrusted Parties

Entrusted Tasks

Swarovski Crystal Online AG (Swiss),

Daniel Swarovski Corporation AG (Swiss),

D. Swarovski & Co (Austria), and

Swarovski Aktiengesellschaft (Liechtenstein)

Maintenance and management of the Company’s servers

FedEx. and Ilyang Logistics

Work related to delivery and returns handling of ordered goods


EMFO plus



Work related to Kakao and mobile message sending


GEMS Swarovski Korea Jewelry External Repair
S&K Swarovski Korea Jewelry External Repair
Bestime Swarovski Korea Watch External Repair
Bowondang Swarovski Korea Watch External Repair
Maroosoft Maintenance of the repair system
Ethan & Alice Marketing Maintenance of the repair inquiry site
SK T Biz Operation and management of the call center system

In its entrustment contracts, the Company stipulates service providers to strictly observe the Company’s orders regarding the protection of personal information, confidentiality of personal information, prohibition of provision to a third party and assumption of responsibility in case of accidents, entrustment period, and the return or abolishment of personal information after the completion of a task, and maintains such contracts in written or electronic form. 


Article 5. Third Party Transfer of Personal Information

The Company currently transfers your personal information to other companies as follows:


Transferred Personal Information Items

Purpose of Use of Personal Information by the Transferee

Transferee’s Retention Period


D.Swarovski KG and Swarovski Aktiengesellschaft Droschistrasse (Liechtenstein)




Items under Article 1


Provided under Article 1



Upon occurrence of the following events, Transferee will cease retention of the collected personal information:


When a member revokes consent to the collection and management of personal information; when the purpose for the aforementioned collection and management has been fulfilled; or when the company ceases business operations.



Article 6. Destruction of Personal Information

1. Destruction procedure

When the purpose of collection and use of the personal information has been fulfilled, information you filled in or provided shall be moved to a separate database (and in case of hardcopies, to a separate file). The information shall be stored for a certain period of time for information protection purposes pursuant to an internal policy and other relevant laws and regulations and shall be deleted thereafter.

2. Methods of destruction

Any print-out version of personal information will be shredded using a shedder or incinerated, and any personal information stored in the electronic files will be destroyed using a technical method which makes the records irreproducible.


Article 7. Exercise of Rights

You may always query or modify your personal information by accessing your profile on the Website or making such a request by telephone to the Privacy Officer, or make a request to the Privacy Officer to modify, delete or suspend the handling of your personal information. Where the personal information is information of a child under the age of 14, an authorized legal representative has the right to exercise the aforementioned rights for and on behalf of the child.

You may, at any time, request to cancel your membership from the Program by contacting (for BeSwarovski and SCS memberships) or (for all other Programs) and the Company shall immediately take the necessary measures.  


Article 8. Automatic Collection of Personal Information

“Cookies” are a standard which stores small fragments of data on your computer. The Company may, through the Website, store more than one cookie on your browser or request your browser to transmit the relative data to the Website. The Company may use cookies to control the posting of advertisements, track the usage patterns of the Website, deliver edited contents, record registered information or personalize information. For instance, if you have subscribed to a certain part of the Website, you may choose to save your user name and password on your computer. You may install cookies on your website which will provide this function. The Company’s cookies may include personal information, which may be shared with a legal entity related to the Company. The Company shall retain the right to use anonymous data collected on our users for certain commercial purposes. If you do not wish to use cookies, you can use the function installed in your browser which will deny such cookies. Provided, however, in the event you select to activate the deny cookies function on your browser, certain parts of the Website may not operate properly.

Article 9. Privacy Officer

The Company exerts its utmost efforts to make sure the members can use the Company’s Programs and/or services safely and securely. In the event of any incidences that are against those notified to the members regarding the protection of personal information, the Privacy Officer shall take complete responsibility. However, the Company will not be responsible for any damages to the information caused by, despite technical complementary measures taken, an unexpected incidence attributable to the innate risk of network such as hacking and any disputes resulting or arising from postings by visitors to the Website. Below is the information on the Privacy Officer that is responsible for taking care of your personal information. The Privacy Officer will gladly and promptly answer your inquiries on privacy.


<Privacy Officer >

- Name: Jason Lee

- Position: CEO

- Email: (for BeSwarovski and SCS memberships) / (for all other Programs)

- Customer Service 1522-9065 | Tel 1661-9060



Version: October 2020

This “Privacy Policy” describes how Swarovski Canada Limited and its affiliates (collectively, “Swarovski”) collects, uses and shares personal information about you to create a more sparkling world. By interacting with Swarovski through our stores, Sites (defined below), applications, products, and services, you consent to the use of information that is collected or submitted as described in this Privacy Policy. Swarovski collects, processes, discloses, holds, and uses your personal information and data securely, fairly, and lawfully in accordance with relevant Canadian federal and provincial laws. Such processing may be carried out electronically and automatically. We may change this Privacy Policy from time to time, without notice, to make sure it complies with applicable laws and conforms to changes in our business. If we make changes, we will post the revised version of the Privacy Policy on our websites and online shop, including (the “Sites”), update the “Version” date at the top of this page, so that you can tell if it has changed since your last visit, and may notify you in other ways as may be appropriate. We encourage you to review this page regularly to ensure you are comfortable with any revisions. If you have received a paper copy of this Privacy Policy through one of our retail stores, please note that updates will be posted on the Sites. Your continued interaction with Swarovski through our Sites, stores, or loyalty programs constitutes your acceptance of the terms of this Privacy Policy as amended or revised by us from time to time.



I. Information We Collect



  • First and last name
  • Mailing address
  • Postal code
  • Email address
  • Phone number
  • Date of birth or age
  • Gender
  • Payment information
  • Other payment details (in accordance with other laws and regulations)
  • Purchase and/or return history
  • Data concerning your use of our Sites (including, but not limited to, the IP address and other user identification, user name for social media, MAC address of smartphones or computers, cookies, date and time of visits, visited sites and contents, and referring websites)

As a reminder, personal information can be any information that we can use to identify, locate, or contact you. Personal information does not include aggregate or de-identified information.

Information You Provide to Us

We collect information you provide directly to us. By voluntarily providing your personal information to Swarovski through our Sites, stores, loyalty programs, or other products and/or services, you, the customer, give consent to Swarovski to collect, hold, disclose, and use your personal information. This consent can occur, for example, by registering your contact details with Swarovski, making a purchase on our website, enrolling in a sweepstakes, enrolling in one of our loyalty programs (such as Swarovski Club) online or in our stores, or by applying for a job on our career page. We may also collect information when you use one of our in-store technologies, such as our Photo Wall kiosk or Virtual-Try-On Station. If you choose not to provide information, we may not be able to provide you with the requested products, services or information. If you provide us with personal information of other persons, for example: information about the receiver of a gift, or a referral, please provide their personal information to us only if you are allowed to do so pursuant to applicable data protection laws and only if the other person would agree to you providing personal information to us for the purposes the information is collected and processed according to our data privacy notice.

Automated Information Collection.

We and our service providers may automatically collect and process certain personal information from and about you when you access our Sites or visit our stores. Examples of information we may collect include, but are not limited to: pages you visit, ads you click on, type of browser/device/hardware, MAC address of smartphones or computers, IP based geographic location and search terms. This information helps us recognize you as a customer to create a customized experience, enables customers to purchase Swarovski products, allows us to conduct market research with the goal of improving our website and product range, keeps customers informed about Swarovski’s market activities, and allows us to better delegate repairs or other logistical tasks to third parties. We may also use automated collection technologies for reporting and analysis purposes, such as your shopping history on our website or in our stores, the performance of our marketing efforts and your response to those marketing efforts, and as otherwise required to provide the best possible customer experience for you. We may connect information collected automatically with information we already have about you in order to identify you as a Swarovski customer. For example, we may collect information about you from other third parties, including demographic information, and combine this information with other information we collect about you. If we are able to identify you as a Swarovski customer we may, for example, link your activity on our website to your loyalty program account. This allows us to provide you with a more personalized experience regardless of how you interact with us – online or in store.

Cookie Policy.

Swarovski uses tracking technology (“Cookies”), which help make the Sites more user-friendly, efficient, and secure. This Cookie Policy provides you with information on the use of Cookies on the Sites:
Cookies are small text files that are stored on your PC and used by your browser. Most of the Cookies Swarovski uses are session cookies, which are deleted automatically at the end of your visit. Cookies will not harm your PC and do not contain any viruses. Nevertheless, if you do not want to use cookies, this will not prevent you from accessing the Sites in any way. The “help” portion of the toolbar on most browsers will provide information on how your browser may be configured so that cookies can be accepted with your permission or completely blocked. You may be able to change your browser settings so that they do not allow Cookies to be accepted or saved at any time. You can also delete Cookies that have already been saved at any time. Kindly note, however, that if you decline Cookies on the Sites, some functions on the Sites may be limited or unavailable. As a result, to make it easier to use the Sites, we recommend that your browser settings accept Cookies on the Sites.

Do Not Track.

Do Not Track (“DNT”) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and, therefore, Swarovski and the Sites do not recognize DNT.


To protect your submissions via internet forms on this website we use the reCAPTCHA service provided by Google Inc. (Google). The service determines whether the query was made by a human being or was the result of misuse, processed automatically by a computer. The service includes sending the IP address to Google and possibly other data if required by Google for reCAPTCHA. For this purpose, your entry is sent and used by Google. However, before doing so, Google truncates your IP address within the member states of the European Union or the European Economic Area. Only in exceptional cases is a full IP address sent to a Google server in Canada and truncated there. Google will use this information on behalf of the operator of this website for the purposes of assessing your use of this service. The IP address sent from your browser within the scope of reCAPTCHA is not merged with other data held by Google. This data collection is subject to the data protection regulations of Google (Google, Inc.). For more information on Google's privacy policy please visit

Advertising and Analytics Services.

We engage third parties to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may use cookies, web beacons, and other technologies to collect information about your use of our Sites, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Sites and other websites and better understand your online activity. For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit the following websites: and We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms. One company we work with is Google, and we may use various Google tools to assist with analytics and advertising related to our Sites. To learn how Google collects and processes data, including ways you may opt-out from receiving ads through Google tools, please visit:

Social Plug-ins.

Swarovski uses so-called social plug-ins (in the following, plug-ins) of social networks such as Facebook, Twitter, YouTube, Google+, Pinterest or Instagram. When you visit our Sites, these plug-ins are deactivated by default, i.e. without your intervention they will not send any data to third parties. Before you are able to use these plug-ins, you must activate them by clicking on them. These plug-ins then remain active until you deactivate them again or delete your Cookies. After their activation, a direct link to the server of the respective social network is established. The contents of the plug-in are then transmitted from the social network directly to your browser and incorporated in the website by it. Please note that we have no influence on the extent of the data retrieved by the social networks with their plug-ins. For information on the purpose and extent of the data retrieval by the social network concerned, and about the rights and settings possibilities for the protection of your private sphere, please refer to the privacy policy provided by the social network in question. After activation of a plug-in, the social network can retrieve data, independently of whether you interact with the plug-in or not. If you are logged on to a social network, the network can assign your visit to the Sites to your user account. If you are a member of a social network and do not wish it to combine data retrieved from your visit to our Sites with your membership data, you must log out from the social network concerned before activating the plug-ins.

II. How We Use Your Information

We use your information to provide our services and to better enhance your customer experience. In addition to the examples given in Section I, we may use your information:
- in connection with the services offered on our Sites or to fulfill and manage purchases, orders, payments, and returns/exchanges;
- to manage, maintain, and enhance our Sites, loyalty programs, and newsletter;
- to respond to requests for information about our products and services in our stores or on our Sites;
- to deliver personalized coupons, newsletters, in-store promotional activities, emails, mobile messages, social media notifications, surveys, and other marketing related materials;
- to connect with you regarding customer service activities;
- to administer sweepstakes, contests, or other promotional activities;
- for our other internal business purposes, designed to improve and enhance your customer experience.

We may use your data to administer our customer loyalty programs (e.g. Swarovski Crystal Society or Swarovski Club). Further information regarding Swarovski Crystal Society or Swarovski Club can be found in the General Terms and Conditions of the customer loyalty program on We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may target customers who have expressed an interest in shopping for necklaces, watches, etc. See the policies of each social media platform for additional information about these types of ads. By providing your residential or wireless phone number(s) to us, you expressly consent to receive marketing and non-marketing calls and text messages from or on behalf of Swarovski. Your consent to receive calls or texts is not a condition of any purchase. Consent to receive calls or text messages can be revoked at any time -- please follow the unsubscribe link in the relevant communications or contact us using the link at the bottom of the message. Even after you opt-out or update your marketing preferences, however, we may still contact you for transactional or informational purposes. These include, for example, customer service issues, returns or product-related inquiries, surveys or recalls, or any questions regarding a specific order. Use of automated collection technologies also help us prevent fraud or other harmful activities. We may also use your information to assist law enforcement and respond to regulatory, investigate security breaches, or other legal inquiries. In any circumstance other than those described in this Privacy Policy, we will ask for your consent before we share your personal information outside of our corporate family of companies.

III. How We Share Your Information

We share the information we collect within Swarovski, which includes all Swarovski affiliates. For example, we may share your information with our subsidiaries and affiliated companies or brands to administer our loyalty programs, process orders and requests, and expand and promote our product and service offerings. Swarovski is part of a global group of companies and affiliates, and information collected about you may be shared, processed or stored anywhere we engage service providers, including outside Canada. By using our Sites and services, you consent to the transfer of information to countries outside your country of residence. In addition to the use cases set forth in this Privacy Policy, we may also provide your information to our service providers as necessary to enable them to perform certain services for us, including, but not limited to: email-providers, mobile marketing providers, analytics providers, web hosting providers, sweepstakes vendors, payment processors, coupon delivery providers, fraud prevention providers, or shipping services providers. If you visit any of these websites, you may want to review the privacy policy on that site. We may also disclose specific information when such disclosure appears necessary to comply with the law, a subpoena or other litigation process, or to protect the interests or safety of our visitors and customers, employees, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. In the event that a store, division, asset, or part or all of Swarovski is bought, sold or otherwise transferred, or is in the process of a potential transaction, customer information will likely be shared for evaluation purposes and included among the transferred business assets. We may share aggregate or de-identified data derived from information we collect with advertisers and other third parties. In any circumstance other than those described in this Privacy Policy, we will ask for your consent before we share your personal information outside of our corporate family of companies.

IV. Your Choice and Access

Updating and Changing Your Contact Information. If you registered your contact details through an online account, you may view and modify, correct, block or delete your data -- including managing your registration for the Newsletter, as described below -- at any time by selecting Profile in the “My Account” area of the Sites.


You can conveniently manage your registration for the Swarovski Newsletter in the "My Account" area of the Sites. Simply enter your e-mail address in the field provided and then click "send". We will send a confirmation e-mail to the e-mail address you give us. Please click on the confirmation link contained in the e-mail and you will receive regular information about new arrivals from Swarovski. Of course, you can also sign up for the Swarovski newsletter without registering in the "My Account" area of the Sites -- simply use the sign-up window on our homepage. If you no longer wish to receive news updates from Swarovski, then simply click on the "Unsubscribe" link that you find at the end of each newsletter. Alternatively, you can unsubscribe in the "My Account" area of our Sites.


We take reasonable measures to help protect information about you from loss, theft, misuse, and unauthorized access, disclosure, alteration and destruction. Unfortunately, no data collection or storage process can be guaranteed 100% secure. We only allow parties to access your information for permitted business purposes. Any information you provide to Swarovski is done so entirely at your own risk.


Swarovski is concerned about the privacy and safety of children when they use the Internet. We do not knowingly collect any personal information from children under the age of 15 without parental consent. Our products are for purchase by adults only and our Sites are not targeted to or intended for use by children. Contact Information. If you have questions about this Privacy Policy and Swarovski’s practices regarding the collection and use of your information, please feel free to contact us at This Privacy Policy is not intended for European Union Residents. Our Sites may offer links to other websites. If you visit of these websites, you may want to review the privacy policy on that site. In the event that the activities covered by this notice are governed by other data protection policies, are evident from the circumstances, or are governed by applicable laws of the European Union and the European Economic Area, then such applicable law and resulting policies shall control. Swarovski Crystal Online AG, Alte Landstrasse 411, 8708 Männedorf, Switzerland, is the controller for the Online-Shops and and Swarovski Aktiengesellschaft, Dröschistrasse 15, 9495 Triesen, Liechtenstein, is the controller for the Swarovski Group website Your personal data is collected, held, and used by Swarovski Crystal Online AG (Alte Landstrasse 411, CH-8708, Männedorf, Switzerland), which is responsible for the management of personal information, by Swarovski Canada Limiteds. Your consent is given to the disclosure, holding, and use of information by Daniel Swarovski Corporation AG and other companies of the Swarovski Group in other countries, including, but not limited to, the companies in Switzerland (Daniel Swarovski Corporation AG), Austria (D. Swarovski KG), and Liechtenstein (Swarovski Aktiengesellschaft) for the above-mentioned purposes.