Our First Collection Made with Circularity in Mind
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The Chroma Twist collection is made with circularity in mind. It uses lower impact materials, offers versatile styling options for longer wear and has innovative design features for easier repair. The Chroma Twist jewellery pieces feature at least 50% Swarovski ReCreated™ Crystals, at least 90% recycled metal, and are designed to switch colour and style to increase longevity of wear.
This collection forms part of our continuous journey to circularity.
This collection forms part of our continuous journey to circularity.
Circularity with a Twist
The circular economy aims to reduce waste and pollution, keep materials in use and extend the life of items through a more sustainable production model. With circularity in mind, we have devised the Swarovski Circular Design Framework, which draws on 130 years of groundbreaking savoir-faire to create eye-catching jewellery that’s kinder to our planet and made to last. The result is the new Chroma Twist collection, and its launch marks a major milestone on our journey towards sustainability.
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Collaboration for Change
We are proud to have partnered with the Centre for Sustainable Fashion (CSF), a leading Research Centre at the University of the Arts London, to support us in creating our Circular Design Framework for jewellery and to enhance the sustainability and circularity of our products.
The Circular Design Framework pushes us to look at key principles of circularity, such as using more sustainable materials (recycled or low impact), considering the versatility of a piece of jewellery to ensure longer wear, and promoting repair rather than replacement, to reduce the overall environmental impact of each product.
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Cristaux ReCreated™
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Nos cristaux ReCreated™ Swarovski, les plus durables à ce jour, sont fabriqués à partir d’éclats de verre générés au cours du processus de fabrication. Ces fragments sont refondus et retravaillés pour créer des cristaux dans de nouvelles nuances. Cette méthode permet d’utiliser au moins 40 % de ressources naturelles en moins par rapport à nos cristaux standards.
Pour un avenir radieux
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Depuis 1895, Swarovski met un point d’honneur à faire preuve de responsabilité environnementale. Daniel Swarovski, notre fondateur, a depuis toujours établi des valeurs d’équité à l’égard de chaque communauté et de respect de notre environnement. Et ce sont ces valeurs qui, aujourd’hui encore, régissent notre Maison.