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Our Ingredient Branding Program enables our clients to enter the world of Swarovski – a world of wonder with our wide assortment of shapes, extensive range of sizes, and mesmerizing colors of crystals. We are proud to offer creative talents the ability to reshape reality using flawless, precision-engineered stones, alongside advanced applications, and techniques, as well as supporting our Ingredient Branding partners with unrivalled craftspeople and experts. Our key message: “Crystals by Swarovski – consciously crafted” places the focus firmly on our core product – our unparalleled, high-quality crystals – while embracing our proud tradition and heritage. For us, “consciously crafted” delivers a dual message, highlighting not only the intent, care and longstanding craftsmanship taken in creating our mesmerizing crystals, but also in the production processes and the materials that pay attention to sustainability and environmentally minded process and methods.

Quality & Safety

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We are the masters of engineered precision and craftsmanship, characterized by our unrivaled assortment and exceptional products.
We have delivered unparalleled brilliance for over 130 years in flawlessly innovative products that continue to shine bright,  and enrich the world of design.
For us, quality is not just a word – it is a fact.

Sustainability

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We commit to constantly improving the sustainability level of our products, including responsibly sourced and recycled raw materials. As a partner of choice, Swarovski not only fulfills the highest standards along a clean supply chain, but also assists in anticipating market regulations. We aim to be recognized as a brand built on a foundation of equality and inclusivity. We champion diversity and celebrate people’s individuality.

Innovation

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We are future-focused, remaining ahead of the curve to exceed expectations and deliver unparalleled innovations.
We celebrate individuality – exploring, experiencing, and creating through constant innovation to cover a vast array of segments.
Our valued partners benefit from our heritage and long-standing history of crafting the new, to bring to life products imbued with rich storytelling and outstanding design.
Why Swarovski
Excellence, through Innovation and Origin

Advanced optical measurement and high-precision manufacturing deliver premium cuts characterized by unmatched brilliance.

With its new advanced foiling technique, Swarovski has set a new standard in the lifespan of crystals.

The variable temperatures at which Hotfix glue can be activated enable the application of crystals on a broad range of textiles.

The combination of innovation with sustainability and respect for individual wellbeing means that quality is always assured.
Premium, by Service and Design

Throughout its global network of Design Centers, Swarovski offers exceptional service provided by the industry's best creative talent.

Datorită unei game complete de servicii de aplicații, clienții beneficiază de experiența vastă a experților internaționali de top, precum și a specialiștilor interni.

Rețeaua globală de servicii Swarovskis oferă clienților asistență personală dedicată la nivel local.

Alegeți noi variații mergând dincolo de sortimentul standard extraordinar de componente de cristal și de elemente integrate în viitor de Swarovski.
Inițiative de conformitate și siguranță

CRISTALE AVANSATE ȘI MAI MULT DE ATÂT

Stabilind noi standarde, formula noastră inovatoare de cristale fără plumb, fără cadmiu*, fără crom IV și fără arsenic** permite clienților noștri să atingă conformitatea deplină cu legile internaționale actuale și cu normele care reglementează substanțele restricționate în produsele finite pentru numeroase segmente.

*Exclude Siam, Light Siam, Hyacinth1, Fireopal1, Yellow Opal1, și Citrine1 (1 nu mai este în standard)
**Fără plumb adăugat intenționat, conținutul de plumb 40 ppm sau mai mic. Fără cadmiu adăugat intenționat, conținutul de cadmiu 40 ppm sau mai mic. Fără crom VI adăugat intenționat, conținut de crom VI
100 ppm sau mai mic. Fără arsenic adăugat intenționat.

CERTIFICĂRI

Am susținut întotdeauna corectitudinea și sustenabilitatea, oferind partenerilor noștri încredere totală în integritatea fiecărei creații. Fiecare dintre cristalele noastre reflectă angajamentul nostru față de calitate, standarde etice și responsabilitate față de mediu. 
Garantăm: Certificarea OEKO-TEX® Standard 100 pentru contact direct cu pielea* și certificările ISO 9001, ISO 14001, ISO 45001, ISO 50001 și SMETA la sediul nostru din Wattens, Austria

*Exclude Siam, Light Siam, Hyacinth1, Fireopal1, Yellow Opal1, și Citrine1 (1 nu mai este în standard)

Programul CLEAR

Programul nostru privind substanțele restricționate, CLEAR, ne obligă să gestionăm, să restricționăm și să eliminăm în mod sistematic substanțele chimice dăunătoare din produsele noastre și din lanțul de aprovizionare. Este un standard obligatoriu pentru dezvoltarea tuturor produselor și pentru rețeaua noastră globală de producție. REACH, inițiativa UE privind conformitatea chimică, este pe deplin integrată în CLEAR.
Inițiative care au în vedere sustenabilitatea

Reignited Crystals

We aim to reignite our unused crystal components whenever possible, and we collaborate with leading academic institutions to give these precious materials a second life through the imagination of future designers. Our partnerships nurture innovative thinking that redefines how we create, reuse, and design responsibly. Each project reflects a commitment to sustainability – transforming pre-existing resources into contemporary expressions of creativity and purpose.

Recycled Metals

Recycled metals are derived from used metals which are reprocessed to create a new material, without compromising on quality. With major environmental advantages – reutilizing precious resources instead of using raw materials and creating lower Co2 emissions (less energy required to remelt metals than mine) – we aim to source all of our metals from responsibly managed and recycled sources by 2030.

TCF™ crystals coloring technology

Our own patented TCF™ crystal coloring technology represents a more responsible approach compared to our standard crystal coloration with a lower environmental footprint in resource use, minerals, and metals. Based on a cradle-to-gate ISO 14040-conform Life Cycle Assessment using the EU-PEF method, TCF™ colors show clear improvements over conventional processes. For example, the new Dark Orange TCF™ color achieves a 38% lower overall environmental footprint.

Swarovski ReCreated™ Crystals

Swarovski ReCreated™ crystals are Swarovski's most sustainable crystals to date. The innovation lies in utilizing crystal glass breakage* from the manufacturing process in the production of Swarovski ReCreated™ crystals. This results in a reduction of at least 40% in natural resource usage ** and a decrease of at least 34% in the environmental footprint compared to standard Swarovski crystals.

Swarovski Zirconia made with renewable energy

Since 2023, we have been offering carbon-reduced Swarovski Zirconia, created using renewable electricity for the most energy-intensive stage of processing. As a result, 77% of the electricity used for the production of our Swarovski Zirconia comes from renewable sources. This requirement cuts cradle-to-gate carbon emissions by at least 55% compared to zirconia produced without renewable energy.

Applications

Swarovski’s know-how goes far beyond precision-cut crystals, it also explores methods that make the incredible pieces possible. Sewing, Hotfix, Beading, Casting and Gluing are just some of the techniques used to create exquisite and expressive statements.

Our most trusted distribution partners

Our Authorized Distribution Partner offer an extensive selection of high-quality Swarovski components and have a comprehensive product and brand knowledge. They are trusted to present exclusive components from Swarovski for distribution.

Background information for ReCreatedTM

*Calculations are based on ISO compliant crystal glass LCA. Calculation compares crystal glass of 100% raw material with crystal glass of 50% glass breakage/50% raw material. LCA is cradle to gate (factory gate, no distribution). The minimum glass breakage is 50%. This leads to the (minimum) 34% lower environmental footprint. The environmental footprint takes into account all 16 environmental indicators of the ISO 14040.

** “Natural resources”, more specifically “resource use/depletion (minerals and metals)” is
one of the 16 environmental indicators of the ISO compliant crystal glass LCA. This indicator
has the highest impact (of the 16), as we replace virgin raw material with (secondary) glass
breakage.

Correct Use of Swarovski References

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Find clear, practical guidance on how to reference Swarovski branded components in line with our Proper Use Brand Guidelines.