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Our Long Legacy of Sustainability

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Sustainability has been part of our company ethos since the beginning, when Daniel Swarovski harnessed local hydroelectric power for his revolutionary crystal-cutting machine in Wattens, Austria. He also introduced far-reaching social support for the time—providing affordable housing for workers, building a local school, and caring for their health, safety, and wellbeing. These visionary principles of fairness to communities and respect for the environment continue to shape our business to this day.

1895

Daniel’s Vision

Daniel Swarovski establishes ​a pioneering crystal-cutting factory in Tyrolean Wattens. Using hydropower for his patented grinding processes, Daniel’s vision is to craft affordable crystals that are accessible to all.

1907

Harnessing the Power of Water

Our business builds its own hydropower plant, providing
clean “Swarovski power” for cutting machines and light for local communities.​

1948

Supporting Employees

A new company-owned welfare office begins offering support on social issues, establishes many employee social clubs, and donates grounds for a local school, reinforcing that employee health, safety, and wellbeing have always been paramount for us.

1960

Offering Scholarships

'The Daniel and Marie Swarovski Trust' is founded, providing scholarships to high grade pupils and low-income families in Tyrol.

1970

Towards Hybrid Furnaces

Our first combined gas and electric furnace is installed, reducing our reliance on ​
fossil fuels for manufacturing.

1983

Collaboration in Renewable Energy

We work alongside the Wattens paper factory to commission the Wattenbach hydropower plant, capable of producing ​approximately 
55 GWh of energy each year.

1990

Weniger Kohlendioxid

Durch den Ersatz von Öl durch Erdgas zum Schmelzen und Heizen reduzieren wir unsere CO2-Emissionen um 30 %.

2005

Bereitstellung von bezahlbarem Wohnraum

Swarovski baut 58 neue Häuser, um Mitarbeitern zu helfen, ein Zuhause zu einem moderaten Preis zu mieten oder zu kaufen.

2010

Mitgliedschaft im UNGC

Swarovski tritt dem United Nations Global Compact (UNGC) bei, der weltweit größten Initiative für Unternehmensnachhaltigkeit.

2014

Eine verantwortungsvollere Lieferkette

Wir starten die Responsible Sourcing Initiative, die Lieferanten dabei unterstützt, sozio-ökologische Risiken in ihren Produktionsstätten zu steuern.

2015

Leading on Lead

After dramatically reducing ​the lead content of Swarovski Crystals to just 0.009% in ​2012, the quest for continuous improvement drives Swarovski ​reduce the lead content further to no more than 0.004%.​

2021

Mitigating Global Warming

Swarovski signs up to the Science Based Targets initiative, which means making a commitment to reduce Scope 1 and 2 greenhouse gas emissions by 47%, and Scope 3 emissions by 28% by 2030.​

2022

Sourcing More Renewable Energy

We achieve our biggest ever year-on-year reduction of Scope 1 and 2 greenhouse gas (GHG) emissions, aided ​by shifting all our Asian manufacturing sites to renewable electricity, ​including on-site solar power.​

2023

Launching Swarovski Created Diamonds Galaxy Collection

We introduce our Galaxy​ Collection made with laboratory grown diamonds and​ 100% recycled gold. The​ complete collection​ is produced using 100%​ renewable electricity.

2024

Swarovski on Fifth erhält LEED Platinum-Zertifizierung

Unser New Yorker Flagship-Store, Swarovski on Fifth, erhielt die höchste Auszeichnung für umweltfreundliche Gebäude durch die Verleihung der LEED Platinum-Zertifizierung. Die Zertifizierung bedeutet, dass das Gebäude die höchsten Standards für Nachhaltigkeit und Umweltleistung erfüllt hat.

2024

Unsere nachhaltigsten Kristalle

Die Swarovski ReCreated™ Crystals Kollektion wird eingeführt. Unsere bisher nachhaltigsten Kristalle werden aus Bruchmaterial hergestellt, das während des Herstellungsprozesses anfällt. Die Bruchstücke werden eingeschmolzen, um Kristalle in neuen Farben zu formen. Diese Methode verbraucht mindestens 40 % weniger natürliche Ressourcen im Vergleich zu unseren Standardkristallen.