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Our founder, Daniel Swarovski, established principles of fairness for communities and the environment that still guide our business today. We understand that Swarovski’s ongoing success depends on our continued respect for Daniel’s principles.​ They help us consider our responsibilities in terms of generations, not just quarters, and they provide a platform towards our goal of sustainable leadership.​ 

A Commitment to Change

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Our strengthened sustainability strategy marks a new starting point, not the finish line.​ The below focus areas and commitments are only the start of our collective journey to confront our planet’s most pressing issues.

Philanthropy

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Since the company was founded in 1895, five generations of the Swarovski family have upheld a commitment to philanthropy and charitable giving. Caring for people and the planet, quality, craftsmanship and creativity remains at the heart of our values, and today we build on this heritage through our Swarovski Foundation.

Swarovski and Swarovski Foundation

Shine with Purpose

Inspired by the Sustainable Development Goals (SDGs), our crystallized SDG pin is a beautiful accessory and call to action. In the shape of the SDGs color wheel, it shines with selected Swarovski ReCreated™ Crystals on a recycled metal base and is packaged in 100% FSC-certified recycled paper. 85% of the purchase price of all pins sold at the Swarovski flagship store in New York will be donated to the Swarovski Foundation’s mission towards the SDGs. The pin is available at our New York flagship Swarovski on Fifth, and at the United Nations headquarters in New York.

Waterschool

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Die Swarovski Waterschool ist ein Bildungsprogramm, das junge Menschen und ihre Gemeinden dazu befähigt, Wasserbotschafter zu werden. Dafür werden ihnen Ressourcen und Schulungen zur Verfügung gestellt, die es ihnen ermöglichen, sich direkt vor Ort ihren Bedürfnissen im Hinblick auf Wasser zu widmen.

Creatives For Our Future

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Creatives for Our Future es una iniciativa de subvención global creada en colaboración con la Oficina de Naciones Unidas para las Asociaciones. El programa empodera a la próxima generación de creativos para que desarrollen enfoques innovadores frente a los desafíos de sostenibilidad global.