스와로브스키 상표의 올바른 사용을 위한 기본 가이드라인
Title:
스와로브스키 컴포넌트 및 소통 방법에 대하여:
130년 이상 스와로브스키는 정밀하게 커팅된 크리스털과 인조 스톤의 세계적인 표준이었습니다. 다양한 색상, 효과, 형태, 크기로 제작된 스와로브스키 컴포넌트는 Advanced Crystal 표준을 충족하며, 납, 6가 크롬, 비소 성분이 없습니다*.
이러한 유산을 보호하기 위해, 고객은 스와로브스키 컴포넌트를 언급할 때 올바른 사용 브랜드 가이드라인을 따라야 합니다. 이 가이드라인은 스와로브스키로부터 직접 또는 공인 유통망을 통해 스와로브스키 브랜드 컴포넌트를 구매하는 전 세계 고객들에게 Crystals by Swarovski®로 장식된 제품을 마케팅할 때 스와로브스키 상표를 올바르게 언급하는 방법에 대한 실질적인 지침을 제공합니다.
스와로브스키 상표의 다른 모든 사용은 스와로브스키의 사전 명시적 서면 허가를 필요로 합니다.
Swarovski®는 스와로브스키 AG의 등록 상표입니다. 모든 상표와 디자인은 전 세계적으로 보호됩니다. 이 점에 유의하시기 바랍니다. 스와로브스키는 지적 재산권을 행사할 권리를 보유하며, 사전 통지 없이 언제든지 이 가이드라인을 수정할 수 있습니다.
*의도적으로 납을 첨가하지 않았으며, 납 함량은 40ppm 이하입니다. 의도적으로 6가 크롬을 첨가하지 않았으며, 6가 크롬 함량은 100ppm 이하입니다. 의도적으로 비소를 첨가하지 않았습니다.
Ogólne Złote Zasady Marki
1. 100% Kryształów Swarovski
Odwołuj się do Swarovski tylko mówiąc o markowych komponentach Swarovski lub produktach wykonanych w 100% z Kryształów Swarovski.
✔ Dozwolone: „Produkt ozdobiony Crystals by Swarovski® / Kryształami Swarovski®.”
✘ Niedozwolone: Jakiekolwiek odniesienie do Swarovski, jeśli produkt zawiera imitacje lub kryształy konkurencji.
✔ Inne materiały (metal, drewno, tkanina itp.) mogą być swobodnie łączone.
✔ Dozwolone: „Produkt ozdobiony Crystals by Swarovski® / Kryształami Swarovski®.”
✘ Niedozwolone: Jakiekolwiek odniesienie do Swarovski, jeśli produkt zawiera imitacje lub kryształy konkurencji.
✔ Inne materiały (metal, drewno, tkanina itp.) mogą być swobodnie łączone.
2. Zakaz używania logo lub stylizowanego logotypu
Swarovski logos or stylized wordmark must not be used, copied, or imitated.
• The Swan Logo is reserved exclusively for Swarovski finished goods.
• The Crystals by Swarovski Ingredient Branding Logo requires a valid Ingredient Branding Agreement
• Retired or historical Swarovski logos must never be used.
Usage of trademark symbol: use “Swarovski®” at least once per page (or sub-page) when referencing Swarovski as an ingredient / crystal brand. Use “Swarovski®” at least once per page (or sub-page) when referencing Swarovski in connection with crystals.
• The Swan Logo is reserved exclusively for Swarovski finished goods.
• The Crystals by Swarovski Ingredient Branding Logo requires a valid Ingredient Branding Agreement
• Retired or historical Swarovski logos must never be used.
Usage of trademark symbol: use “Swarovski®” at least once per page (or sub-page) when referencing Swarovski as an ingredient / crystal brand. Use “Swarovski®” at least once per page (or sub-page) when referencing Swarovski in connection with crystals.
3. Brand Hierarchy & Prominence
Your brand must always be the most prominent.
• Customers must clearly understand that you, not Swarovski, created or offered the product.
• Use the Swarovski name sparingly (not more often than your brand), only in product related text.
• Recommended wording: “XYZ product embellished with Crystals by Swarovski®.”
• Use “Swarovski” in the same font and size as surrounding text.
Not permitted in any form: “Swarovski” in
• product or collection names
• company names, logos, trademarks
• domain names, account name, email addresses, social media handles
• permanent branding on products
• any Swarovski visuals, photography, look & feel, or POS material
• Customers must clearly understand that you, not Swarovski, created or offered the product.
• Use the Swarovski name sparingly (not more often than your brand), only in product related text.
• Recommended wording: “XYZ product embellished with Crystals by Swarovski®.”
• Use “Swarovski” in the same font and size as surrounding text.
Not permitted in any form: “Swarovski” in
• product or collection names
• company names, logos, trademarks
• domain names, account name, email addresses, social media handles
• permanent branding on products
• any Swarovski visuals, photography, look & feel, or POS material
4. Use Swarovski Only as an Ingredient Brand
Do not refer to your product (e.g. bag) with Crystals by Swarovski as “Swarovski bag.” Do not use Swarovski in headlines, banners, or as a category name or product. Use wording like “embellished with Crystals by Swarovski®” to clarify the role of Swarovski as crystals manufacturer and not finished product manufacturer.
5. Correct Use of the Word Swarovski
Use the word Swarovski in the same font type and size as the surrounding text. The word Swarovski must not be altered and may not be abbreviated or spelled in any other way.
6. No Partnership, Endorsement or Affiliation
Any use of the Swarovski name must not suggest or imply that:
• Swarovski endorses, sponsors, approves, or authorizes you, your business / products; or
• any partnership, joint venture, or corporate relationship exists with Swarovski.
• Swarovski endorses, sponsors, approves, or authorizes you, your business / products; or
• any partnership, joint venture, or corporate relationship exists with Swarovski.
7. Use the Swarovski trademark as an adjective and the company name as a noun
Right: “… embellished with outstanding Crystals by Swarovski®.”
Wrong: “… encrusted with glittering Swarovskis®.”
Wrong: “… encrusted with glittering Swarovskis®.”
8. Integrity of the Swarovski Name and Brand
Do not incorporate the name Swarovski into logos, company names, company cards, internet page names, domain / (social media) account names, names of the finished product collections etc.
9. No Swarovski “Look & Feel”
Do not copy or imitate any copyrighted or proprietary materials developed by Swarovski, for example visuals, videos, layouts, designs, website, etc. or other brand distinctive elements. This prohibition applies even where no Swarovski logo or wordmark is used.
10. Responsibility for Clients and Resellers
When selling products or reselling loose crystals, it is your responsibility to ensure that all marketing and promotional activities are fair, honest, and not misleading, and that they fully comply with these guidelines and all applicable laws and regulations.