Visit XYZ Seoul & Experience Our Exhibition
Title:Masters of Light - From Vienna to Seoul is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands. Arriving in Seoul, the world capital of K-pop, the landmark traveling exhibition opens its doors on October 18th at XYZ Seoul, in the vibrant Seongsu district. It takes visitors on an immersive journey from the birth of Swarovski in 19th century Vienna, to the K-pop scene of 21st century Seoul, through panoramic scenography that is divided into seven Chambers of Wonder.
Time Chamber
Time Chamber reveals the metamorphosis of Swarovski’s story, the evolution of its savoir-faire, and its impact across fashion and culture, while highlighting the creative wonder and exceptional craftsmanship that defines the House. A journey across three centuries, key milestones are illuminated with outstanding examples of artistry drawn from the Swarovski Heritage Collection.
Masters of Light Chamber
Crystal both captures and transforms light, offering a scintillation and shine that allows each Swarovski piece to glow with its own inherent luminescence. The Masters of Light Chamber showcases exceptional examples of how this translates into fashion. It brings together a selection of crystal-embellished masterpieces from renowned fashion houses including Louis Vuitton, Alexander McQueen, and Saint Laurent, as well as jewelry pieces, figurines, and the largest crystal chaton ever created.
Future History Chamber
Swarovski is a key collaborator with fashion’s true greats who have changed the way the world looks, and who continue to transform and evolve our ideas of beauty, creating the history of our future. Outstanding outfits from global talents, spanning 129 years of magical creativity, are grouped into a series of visual dialogues. Each is a vision of the future conversing with history united by Swarovski Crystal.
Diamonds of the Future Chamber
Exploring new frontiers in man-made materials, Swarovski Created Diamonds are the next step in our mastery of light. Refined in a sophisticated laboratory setting that compresses millions of years into weeks, a tiny carbon ‘seed’ develops, layer by layer, into a laboratory grown diamond, which is precision-cut and polished with Swarovski’s century-old jewelry expertise.
Mathemagical Chamber
The Mathemagical Chamber showcases jewelry featuring Swarovski Crystals in complex plays of shape and form, alongside exceptional home objects and components for fashion. Part atelier, part laboratory, this chamber fuses the logic of science with the magic of creation. Central to the space are jewelry-couture pieces by Swarovski Global Creative Director Giovanna Engelbert for the 2024 Met Gala, which highlight Swarovski’s superlative artisanship.
Jewelry Box
‘I curated this chamber as an ode to Swarovski Crystal. It celebrates Swarovski’s history as creators of crystal - and our modern heritage as a jewelry brand since 1977. Inspiration comes from the savoir-faire of our artistry, the geometric form of each jewel, and the prism of color that crystal creates when charmed by light. These have each shaped my designs - crystal cuts inspire the forms of our modern icons: Millenia, Lucent, Harmonia, and Mesmera. All crystallize our DNA.’ Global Creative Director, Giovanna Engelbert.
Pop Icons Chamber
Shimmering stage costumes and red carpet looks worn by stars such as Harry Styles and Rihanna are unveiled in the Pop Icon chamber, along with costumes worn by global K-pop sensations LE SSERAFIM. The custom outfits from the K-pop band’s CRAZY music video were designed in collaboration with Swarovski, and embellished to highlight their dynamic choreography. Also on display are the crystallized microphones used during LE SSERAFIM's recent performance at the 2024 MTV Video Music Awards, adorned with a total of 24,000 Swarovski Crystals. Each member of the band selected their own colors and design.
World of Swarovski
Title:Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.
Ocean-Inspired Jewelry
Title:Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
A Guide to Watch Styles
Title:The perfect blend of fashion and function, watches have the power to elevate any look.