Version: October 2020
- Information We Collect
- How We Use Your Information
- How We Share Your Information
- Your Choice and Access
- First and last name
- Mailing address
- Postal code
- Email address
- Phone number
- Date of birth or age
- Payment information
- Other payment details (in accordance with other laws and regulations)
- Purchase and/or return history
- Data concerning your use of our Sites (including, but not limited to, the IP address and other user identification, user name for social media, MAC address of smartphones or computers, cookies, date and time of visits, visited sites and contents, and referring websites)
As a reminder, personal information can be any information that we can use to identify, locate, or contact you. Personal information does not include aggregate or de-identified information.
Information You Provide to Us
We collect information you provide directly to us. By voluntarily providing your personal information to Swarovski through our Sites, stores, loyalty programs, or other products and/or services, you, the customer, give consent to Swarovski to collect, hold, disclose, and use your personal information. This consent can occur, for example, by registering your contact details with Swarovski, making a purchase on our website, enrolling in a sweepstakes, enrolling in one of our loyalty programs (such as Swarovski Club) online or in our stores, or by applying for a job on our career page. We may also collect information when you use one of our in-store technologies, such as our Photo Wall kiosk or Virtual-Try-On Station. If you choose not to provide information, we may not be able to provide you with the requested products, services or information. If you provide us with personal information of other persons, for example: information about the receiver of a gift, or a referral, please provide their personal information to us only if you are allowed to do so pursuant to applicable data protection laws and only if the other person would agree to you providing personal information to us for the purposes the information is collected and processed according to our data privacy notice.
Automated Information Collection.
We and our service providers may automatically collect and process certain personal information from and about you when you access our Sites or visit our stores. Examples of information we may collect include, but are not limited to: pages you visit, ads you click on, type of browser/device/hardware, MAC address of smartphones or computers, IP based geographic location and search terms. This information helps us recognize you as a customer to create a customized experience, enables customers to purchase Swarovski products, allows us to conduct market research with the goal of improving our website and product range, keeps customers informed about Swarovski’s market activities, and allows us to better delegate repairs or other logistical tasks to third parties. We may also use automated collection technologies for reporting and analysis purposes, such as your shopping history on our website or in our stores, the performance of our marketing efforts and your response to those marketing efforts, and as otherwise required to provide the best possible customer experience for you. We may connect information collected automatically with information we already have about you in order to identify you as a Swarovski customer. For example, we may collect information about you from other third parties, including demographic information, and combine this information with other information we collect about you. If we are able to identify you as a Swarovski customer we may, for example, link your activity on our website to your loyalty program account. This allows us to provide you with a more personalized experience regardless of how you interact with us – online or in store.
Do Not Track.
Do Not Track (“DNT”) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and, therefore, Swarovski and the Sites do not recognize DNT.
Advertising and Analytics Services.
We use your information to provide our services and to better enhance your customer experience. In addition to the examples given in Section I, we may use your information:
- in connection with the services offered on our Sites or to fulfill and manage purchases, orders, payments, and returns/exchanges;
- to manage, maintain, and enhance our Sites, loyalty programs, and newsletter;
- to respond to requests for information about our products and services in our stores or on our Sites;
- to deliver personalized coupons, newsletters, in-store promotional activities, emails, mobile messages, social media notifications, surveys, and other marketing related materials;
- to connect with you regarding customer service activities;
- to administer sweepstakes, contests, or other promotional activities;
- for our other internal business purposes, designed to improve and enhance your customer experience.
Updating and Changing Your Contact Information. If you registered your contact details through an online account, you may view and modify, correct, block or delete your data -- including managing your registration for the Newsletter, as described below -- at any time by selecting Profile in the “My Account” area of the Sites.
You can conveniently manage your registration for the Swarovski Newsletter in the "My Account" area of the Sites. Simply enter your e-mail address in the field provided and then click "send". We will send a confirmation e-mail to the e-mail address you give us. Please click on the confirmation link contained in the e-mail and you will receive regular information about new arrivals from Swarovski. Of course, you can also sign up for the Swarovski newsletter without registering in the "My Account" area of the Sites -- simply use the sign-up window on our homepage. If you no longer wish to receive news updates from Swarovski, then simply click on the "Unsubscribe" link that you find at the end of each newsletter. Alternatively, you can unsubscribe in the "My Account" area of our Sites.
We take reasonable measures to help protect information about you from loss, theft, misuse, and unauthorized access, disclosure, alteration and destruction. Unfortunately, no data collection or storage process can be guaranteed 100% secure. We only allow parties to access your information for permitted business purposes. Any information you provide to Swarovski is done so entirely at your own risk.