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Spotlight

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Discover the latest news, events, and highlights in the world of crystal.

Ariana Grande

Ariana Grande has evolved her style over several decades, experimenting fearlessly with fashion, jewelry and bold make-up looks. An advocate for inclusivity and empowerment, she is the epitome of joyful extravagance and self-expression. A true global style icon, Ariana is embarking on an exciting creative journey with the House.​

Swarovski Dosan Park

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Infusing moments with wonder and light since 1895, Swarovski enters a captivating new chapter in its story with the opening of the Seoul flagship store.

Swarovski Duomo Milan

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Reflecting our rich heritage in artistry, exceptional savoir-faire, and creative collaborations with the fashion industry’s leading lights, Swarovski takes its place in the majestic heart of Milan with a spectacular new flagship store.

Swarovski & Fusalp

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The masters of movement meet the Masters of Light. Introducing a glamorous collection of tailored ski garments adorned with Swarovski® crystals from Fusalp, where each piece is crafted with a shared passion for innovation and elegance.

Marina Raphael for Swarovski Creators Lab

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Swarovski Creators Lab and Marina Raphael have joined forces to create an irresistible Valentine’s Day collection of crystallized handbags.

World of Swarovski

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Illuminating the many facets of Swarovski from heritage to lifestyle and beyond. 

Style Stories

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Explore inspirations for personal expression from jewelry styling to trends in fashion, art, and culture. 

Inside Swarovski

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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.

Swarovski on Fifth

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Since 1895, Swarovski has created beautiful jewelry that lights up the world. Now, a new chapter begins with the opening of Swarovski's flagship store on New York City’s famed Fifth Avenue.

ANDAM Fashion Awards

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Celebrating extraordinary talent

New York City Ballet

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Highlighting the beauty of movement

Masters of Light

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A dazzling journey from  Vienna to Shanghai

Swarovski on the Runway

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Pushing the boundaries of creativity

On the Red Carpet

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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style. 

Disney's Create100: A Special Celebration

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Global talents come together for Disney’s Create 100

Gala Glamour

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A glittering night at this year's Met Gala in New York saw the much-loved annual celebration of fashion honor Karl Lagerfeld with its theme “Karl Lagerfeld: A Line of Beauty”.

Golden Goose

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Let your creativity shine through

Weinsanto

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Joyful style is at hand

Hello Bella

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A multi-talented wonder showcases style in every facet.

AQUAZZURA Sandals

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A luxurious new step in crystallized style

Fall for Rupi Kaur

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Find the right words this Valentine’s Day

A New York Wonderland

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Igniting the holidays with crystallized joy

BMW meets Swarovski

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Introducing the new BMW i7 Crystal Headlights Iconic Glow made with crystals from Swarovski.

Eurovision Song Contest

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For the glitziest night in the music calendar, only Swarovski Crystals will do.

The Art of Performance

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Enjoy a dazzling exhibition of iconic costumes at Swarovski Kristallwelten.

Umbra by James Turrell

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Latest work of art by the master of light at Swarovski Kristallwelten.