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Delicately Dazzling

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The SCS Annual Edition Swan 2024

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Crystal enthusiasts will instantly recognize the inspiration behind this year’s SCS Annual Edition: the iconic Swarovski swan. Both an ode to our heritage and a celebration of our evolving savoir-faire, the swan was reinvented by our Global Creative Director Giovanna Engelbert in 2021. Today, the Annual Edition Swan gives SCS members an exclusive opportunity to own a miniature version of our beloved brand symbol.

A New Swan for a New Era

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Traditionally associated with grace and elegance, the swan has been Swarovski’s brand symbol since 1988, but in 2021 it underwent a redesign. This new icon has an elongated neck, faces a different direction, and its wings are raised, poised to take flight. A Martin Zendron design that honors our heritage while recognizing our brand evolution.

The 2024 Swan

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A limited-edition collectible, exclusively available to SCS members, the SCS Annual Edition Swan 2024 showcases our timeless savoir-faire while looking forward to a new era of self-expression. The swan features 236 facets, enhanced with a subtle shimmer effect, and its base is engraved with both SCS and 2024.