Our Long Legacy of Sustainability

Sustainability has been part of our company ethos since the beginning, when Daniel Swarovski harnessed local hydroelectric power for his revolutionary crystal-cutting machine in Wattens, Austria. He also introduced far-reaching social support for the time—providing affordable housing for workers, building a local school, and caring for their health, safety, and wellbeing. These visionary principles of fairness to communities and respect for the environment continue to shape our business to this day.

1895

Daniel’s Vision

Daniel Swarovski establishes a pioneering crystal-cutting factory in Tyrolean Wattens. Using hydropower for his patented grinding processes, Daniel’s vision is to craft affordable crystals that are accessible to all.

1907

Harnessing the Power of Water

Our business builds its own hydropower plant, providing
clean “Swarovski power” for cutting machines and light for local communities.

1948

Supporting Employees

A new company-owned welfare office begins offering support on social issues, establishes many employee social clubs, and donates grounds for a local school, reinforcing that employee health, safety, and wellbeing have always been paramount for us.

1960

Offering Scholarships

'The Daniel and Marie Swarovski Trust' is founded, providing scholarships to high grade pupils and low-income families in Tyrol.

1970

Towards Hybrid Furnaces

Our first combined gas and electric furnace is installed, reducing our reliance on  fossil fuels for manufacturing.

1983

Collaboration in Renewable Energy

We work alongside the Wattens paper factory to commission the Wattenbach hydropower plant, capable of producing approximately  55 GWh of energy each year.