Plongez dans l’histoire de Swarovski, de la création de la Maison autrichienne jusqu’aux moments marquants de son parcours, et découvrez son héritage exceptionnel qui traverse les univers de la mode, de la joaillerie et de la culture pop.
1895
Daniel Swarovski met au point une machine révolutionnaire capable de tailler les cristaux avec une précision inégalée jusqu’alors.
1900
Daniel conçoit une première série de diagrammes - Article 1 à 6 - qui établit un lexique des tailles de cristal. Il apporte ce répertoire à Wattens en Autriche, terre natale de Swarovski, donnant naissance aux premiers cristaux de la production. Les Articles 7 à 12 composent son second lexique de tailles originales.
Articles 1 à 6, et Articles 7 à 12.
1950-ta
Hiša Swarovski sodeluje z modnimi oblikovalci, ki jih navdihuje z ustvarjalnimi možnostmi svojih nenehno razvijajočih se materialov. Daniel po občudovanju severnega sija ustvari premaz, ki posnema spreminjajoče se barve tega naravnega pojava. Christian Dior je bil prvi oblikovalec, ki je odkril ta učinek in ga v eni od svojih zadnjih kolekcij uporabil leta 1957.
1970-ta
Tovarniški tehnik v Wattensu skupaj zlepi rezervne dele lestencev in ustvari kristalno miško, ki postane prva figurica Swarovski. Sprva je ustvarjena kot darilo 1000 zaposlenim hiše Swarovski, vendar pa hitro postane tako priljubljena, da je naprodaj na 12. zimskih olimpijskih igrah v Innsbrucku leta 1976. Njena priljubljenost porodi novo linijo figuric, oblikovanih po navdihu narave.
1980
Hiša Swarovski začne dolgoročno sodelovanje s palačo Versailles, pri čemer ponovno ustvari monumentalni kristalni lestenec za razsvetlitev prostorov sončnega kralja. Umetnina, ki jo odlikuje prepoznavna estetika 17. stoletja, vključuje inovativne kristalne LED sveče, ki brezhibno posnemajo tradicionalni plamen in v kraljevih apartmajih ustvarjajo edinstveno vzdušhe.
1989
Leta 1989 hiša Swarovski lansira modno kolekcijo Daniel Swarovski Paris, poimenovano po svojem ustanovitelju. Izdelana kolekcija vključuje kristale, na voljo pa je le omejeno število kosov.
1995
V Wattensu v Avstriji se ob stoletnici blagovne znamke odpre Svetove kristalov Swarovski – Kristallwelten. Multimedijski umetnik André Heller je ustvaril edinstven in čaroben kraj, ki privablja milijone obiskovalcev z vsega sveta. Kristallwelten, ki proslavlja vse raznolike vidike kristalov, vsako leto gosti številna sodelovanja z umetniki, zlasti v Komori čudes, in s tem še naprej premika meje ustvarjalnosti.
Velikan
Tematski osrednji element Andréja Hellerja za Svetove kristalov Swarovski je bil Velikan. Heller je ustvaril zgodbo o velikanu, ki se odpravi raziskovat kristalni svet ter vse njegove zaklade in čudeže.
2004
Swarovski prvič okrona ikonično božično drevo pred Rockefellerjevim centrom in praznikom doda kanček bleska. Zvezda Swarovski za leto 2004, ki je visoka tri metre in sije s 25.000 briljantno belimi kristali, oznanja začetek vsakoletne tradicije. Čaroben dodatek mestni panorami New Yorka.
2007
79. podelitev oskarjev občinstvu pokaže pravi pomen briljantnosti. Kristalna zavesa prvič nastopi kot ozadje hollywoodskih zvezd. Kristalna zavesa Swarovski je visoka 10 metrov, težka več kot tono in sestavljena iz 50.000 kristalov.
2013
Lestenec Gabriel
Title:
Hiša Swarovski v sodelovanju z Ronanom in Erwanom Bouroullecom ustvari lestenec Gabriel, trajno umetnino, ki osvetljuje glavni vhod palače Versailles. Ta sodobna, a veličastna stvaritev, ki je visoka več kot 12 metrov in vključuje 800 kristalov Swarovski, inovativno osvetljenih s svetlečimi LED diodami, je obenem tehnični podvig kot trajen poklon kristalnim lestencem, ki so skozi zgodovino krasili slovesne prostore palače.
© Studio Bouroullec
© Studio Bouroullec
Fundacija Swarovski
Title:
‘Da bi dosegli trajne spremembe, morate misliti tudi na druge, ne le nase’ – Daniel Swarovski.
Fundacija Swarovski je bila ustanovljena za predstavitev filozofije našega ustanovitelja in zgodovinsko zavezanost blagovne znamke filantropiji. Za doseganje pozitivnega družbenega in okoljskega vpliva podpira dobrodelne organizacije in pobude. Poslanstvo Fundacije Swarovski je spodbujati trajnostnega preživljanja skozi izobraževanje za zmanjšanje neenakosti skozi izobraževanje. Osredotoča se na pravičnost, vodo in ustvarjalnost, in sicer skozi tri ključne pobude: Waterschool, Creatives for Our Future in Action Fund.
2018
V Wattensu v Avstriji se odpre delavnica kristalov 21. stoletja. Swarovski Manufaktur, prostor za navdih, soustvarjanje, rokodelstvo in savoir-faire, spodbuja inovacije z uporabo novih tehnologij in usklajuje vizionarske ustvarjalne postopke.
2019
Hiša Swarovski razvije novo vrsto kristala za oblikovanje šestih vodnjakov na pariških Elizejskih poljanah.Éé Rotirajoče instalacije bratov Bouroullec, ki so sanjski prikaz gibanja in svetlobe, vsebujejo 3060 kristalov.
© Studio Bouroullec
© Studio Bouroullec
2020
Fundacija Swarovski napove novi program Creatives for Our Future, globalni program mentorstva in podpore, zasnovan v sodelovanju s svetovalcem iz Urada Združenih narodov za partnerstva. Namen programa je prepoznati in navdušiti naslednjo generacijo kreativnih voditeljev na področju trajnosti.
2021
To leto zaznamuje drzna nova ustvarjalna vizija z imenovanjem prve globalne kreativne direktorice. Giovanna Engelbert se hiši Swarovski pridružuje z željo po razvoju globljega vizualnega izraza in ustvarjalnega jezika. Sledi globalna uvedba novega senzoričnega koncepta prodajalne, Instant Wonder, skupaj s sodobno novo estetiko, izraženo v barvah blagovne znamke Swarovski, in poenostavljenim logotipom laboda Swarovski.
Laboratorij ustvarjalcev
Začetek novega programa ustvarjalnih sodelovanj, namenjenega premikanju meja oblikovanja in rokodelstva ter poklonu kristalom Swarovski. Laboratorij ustvarjalcev je naravna evolucija, ki odraža dolgo dediščino avstrijske hiše, njenega vpliva na svet mode, filma, gledališča in glasbe ter njeno zgodovino spodbujanja ustvarjalnosti. Prve blagovne znamke, ki vstopajo v novi Laboratorij ustvarjalcev Swarovski, so Nike, MA®KET, Amina Muaddi, Judith Leiber in FAO Schwarz.
Build-A-Bear
Družba Build-A-Bear je v Laboratoriju ustvarjalcev Swarovski ustvarila zbirateljski izdelek omejene izdaje, ki je v celoti okrašen s kristali Swarovski.
Swarovski x Liberal Youth Ministry
Laboratorij ustvarjalcev nadaljuje z raziskovanjem ustvarjalnih možnosti in proslavlja duh umetniškega sodelovanja, ki je del naše kulture že od samega začetka. Mladostni duh in napredna narava hiše Swarovski se povsem ujemata z vizijo blagovne znamke Liberal Youth Ministry (LYM), kjer vsaka kolekcija proslavlja univerzalnost mladosti.
Stuart Weitzman
Naj se praznovanje začne! Stuart Weitzman vstopa v laboratorij ustvarjalcev Creators Lab, ravno pravi čas za sezono zabav. Salonarji Stuart Power Shine, ki jih odlikuje nova 75-milimetrska peta modela Stuart Power in več kot 6000 kristalov Swarovski, predstavljajo združenje natančnega rokodelstva in ekstravagantnega dekorja. S temi osupljivimi čevlji, ki ujamejo svetlobo z vsakim korakom, boste lahko zasijali v vsej svoji samozavesti.
2022
New Chambers of Wonder are introduced regularly to Kristallwelten. James Turrell - who as an artist is considered a “magician of light” - creates Umbra, a moving light and colour installation that appeals to all the senses.
2023
Swarovski is a protagonist of pop culture, and Swarovski Crystals are sprinkled throughout pop culture history. 2023 is another stellar year for the House as it makes the most creative events, and celebrities, shine.
Illuminating Pop Culture
Doja Cat dazzled at the Schiaparelli Haute Couture SS23 Show, with 30,000 crimson Swarovski crystals hand-applied by makeup artist Pat McGrath. The five-hour process created a stunning transformation, merging aesthetic subversion with pure glamour.
Illuminating Pop Culture
Swarovski Crystals play a significant role in Beyoncé’s Renaissance World Tour, lighting up the custom looks of the world’s top designers.
Illuminating Pop Culture
Harry Styles stunned at the Grammys in a custom EGONLAB jumpsuit made from Swarovski Crystal Mesh, featuring 250,000 crystals in nine colours. Handmade in Paris over 150 hours, the dazzling outfit highlighted his creativity, individuality, and star power.
Swarovski Created Diamonds Galaxy Collection
Inspired by the cosmos, The Galaxy Collection is the first Swarovski Created Diamonds fine jewellery collection designed by Global Creative Director Giovanna Engelbert. Each design is crafted from laboratory grown diamonds that are IGI (International Gemological Institute) certified and 100% identical to mined diamonds in every way but origin.
Swarovski on Fifth
Over two luxurious floors, a world of joyful extravagance and crystal wonder unfolds in a new flagship store on New York’s Fifth Avenue. A palette of the House’s signature shades combined with rich, textured surfaces make the New York flagship a sensory delight full of immersive experiences.
2024
A year of firsts for the House including the appointment of a Global Brand Ambassador, pop icon Ariana Grande, and debuting Swarovski couture looks designed by Giovanna Engelbert at the Met Gala.
Global Brand Ambassador
Ariana Grande is announced as new ambassador and face of the House. The multi award-winning American singer, songwriter and actress is among the world's best-selling music artists. Celebrated for her breathtaking performances and unique personal style, Ariana Grande is a powerful advocate for inclusivity and empowerment. The partnership unites two icons of pop culture.
The 2024 Met Gala
For the first time ever, Swarovski couture looks are presented at the Met Gala. Friends of the House, Karlie Kloss, Imaan Hammam, and Anok Yai shine in ensembles designed by Global Creative Director, Giovanna Engelbert. For the dress code “The Garden of Time”, Giovanna transforms into Nature, Karlie a Flower, Imaan is the Sun, and Anok becomes Water wearing a catsuit teamed with a high jewellery necklace from the Swarovski Created Diamonds Galaxy Collection.
Show Time
Jean Paul Gaultier and Swarovski collaborate on Falling | In Love, the magical Friedrichstadt-Palast Berlin Grand Show. The Berlin-based show is illuminated by 100 million Swarovski Crystals and lights up the extraordinary explosion of colour curated by the celebrity Parisian designer. The hypnotic allure of crystals is unleashed on the world’s largest theatre stage with crystalline gardens filled with flora and fauna forming a shimmering backdrop for a rainbow of bejewelled ensembles.
2025
Born in Austria under the genius vision of our founder, Daniel, Swarovski has been making the world shine bright since 1895. This is our 130th year of breaking the boundaries of creativity and embracing the extraordinary. Swarovski creations are designed to spark joy, bring brilliance in every facet of your life, and wow your individuality.
Ariana Grande x Swarovski
The first creative collaboration with Global Brand Ambassador and face of the brand, Ariana Grande launches.
Co-created by the pop icon and Global Creative Director Giovanna Engelbert, the Ariana Grande x Swarovski Capsule collection celebrates the joy of self-expression and is inspired by a deep love of music that shines through musical notes and heart motifs.
Co-created by the pop icon and Global Creative Director Giovanna Engelbert, the Ariana Grande x Swarovski Capsule collection celebrates the joy of self-expression and is inspired by a deep love of music that shines through musical notes and heart motifs.
Vienna Opera Ball
A collaboration spanning nearly 70 years, the union of Swarovski and the Vienna Opera Ball celebrates the beauty, elegance, and rich culture of our shared Austrian heritage.
It is a true legacy of wonder. Each year a new Swarovski Tiara, a virtuoso display of our mastery of light, illuminates the ball. This year the intricate design is inspired by the Swarovski Swan.
130 Years of Joy
In honour of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a programme of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, colour, and joy.
World of Swarovski
Wedding Jewellery and Accessories
Title:Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there is a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Ocean-Inspired Jewellery
Title:Our new jewellery families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Disney’s The Lion King x Swarovski
Title:Commemorate a cherished classic with radiant characters.