Turning our world of wonders into an experience of enchantment
Instant Wonder
Title:
Step inside our new Swarovski concept store — an immersive wonderland of sights, sounds, and textures designed to ignite your dreams. Inspired by our octagonal logo and brand colors, our new store has reimagined the retail experience as a true feast for the senses and a celebration of crystal itself. From floor to ceiling, our octagonal boxes transform into frames, each housing a precious Swarovski piece — from jewelry and home décor to personal accessories and covetable collaborations. Consider this our ode to science, magic, and the wonder of crystal made real.
Galleria Vittorio Emanuele II, Milano
Bathed in sunshine shades of yellow, Swarovski Milano radiates power, positivity, and crystal at its most craveable.
Champs-Élysées, Paris
The City of Lights shines brighter as we open our doors to Paris. In greens and pinks, Swarovski Champs-Élysées combines imagination, color, and prismatic precision into a truly wonderous experience.
SoHo, New York City
Channeling the electric energy of the city that never sleeps, Swarovski SoHo is a candy-coated dreamscape of pinks and greens ripe for style experimentation in the heart of the Big Apple.
Store Transformations
Title:
Swarovski stores worldwide are undergoing a transformation. It takes some time to make magic, so your local store may be closed for refurbishment in the coming months.
Color has the power to transform. Our store in Milan is a vibrant shade of yellow, while our store in Paris is a delectable pink.
Flagships
Title:
Our flagships are the ultimate destinations to experience the crystal lifestyle. Based in some of the world’s most fashion-forward and vibrant cities, these multifaceted stores are designed to mesmerize.
Each flagship is a world of unique spaces, featuring bespoke fittings and furniture, luxurious touches, spellbinding product displays, and inspiring areas to discover and try on our pieces. The immersive experience continues with interactive displays showcasing Swarovski’s heritage as masters of light and pioneers in creativity and innovation. One visit to our flagship stores and you’ll find that every moment is an opportunity for joy and wonder.
Hong Kong Plaza, Shanghai
Unser Shanghai Flagship ist ein Liebesbrief an die Stadt. Die Dynamik von Swarovski und die Energie von Shanghai verschmelzen in einer physischen Darstellung, in der Wissenschaft auf Magie trifft.
Bahnhofstrasse, Zürich
Unser Zürich Flagship verkörpert wahre Wunder mit drei farbenfrohen Etagen, die zum Entdecken und Experimentieren mit Kristallen aller Art einladen.
Boutique des Kristallwelten, VIENNE
« In Love with Tomorrow »
L'artiste Susanne Rottenbacher s’inspire des quatre éléments et transforme notre boutique de Vienne en un jeu inédit de lumière et de cristaux, inspiré par les merveilles et l’équilibre de la nature.
« In Love with Tomorrow » explore les limites de notre environnement à travers quatre œuvres inédites et invite à s’interroger sur l’avenir de notre planète. Chaque pièce se compose de tubes LED et de 2,5 millions de cristaux pour une luminosité monochrome intensément vibrante.
Íme, az extravagáns öröm művészetileg meglepő kifejezése, ahol a csillámló kristályok a kíváncsiságot felkeltő, merészen sikkes portrékban kelnek életre.
Kifinomult szakértelmének, páratlan kreativitásának és örömtelien extravagáns szellemiségének köszönhetően a Swarovski neve egyenlő a vörös szőnyeg stílussal.