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Embracing Every Facet

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Supermodel and modern-day icon, Bella Hadid, is the empowering face of our new campaign. In a series of vibrant portraits, shot by fashion photographers Mert & Marcus under the creative direction of Giovanna Engelbert, Bella embraces the infinite possibilities of joyful glamour and (re)invention through a crystal-powered exploration of self-expression. Along this journey of light, color, and style, Bella embodies the multi-faceted essence of us all.

The campaign celebrates Swarovski’s brand codes of color and the octagon, a symbol for the facets of precision-cut crystal and a reminder to express every side of you. Through inspiring and playful interpretations of personalities – accessorized with our latest jewelry creations in fresh combinations – our campaign asks, “Who are you today?” Let’s play.

Step into Serenity

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Strike a pose that captures your cool in stacks of precision-cut crystal. Harness the strength and beauty of serenity in singular blue pieces that speak to effortless luxury.

Strength and tranquillity combine in blue-hued pieces

World of Swarovski

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Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Dextera

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Where industry meets imagination

Matrix

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An expression of expertly executed savoir-faire, our mesmerizing Matrix family combines classic cuts with vibrant colors to create essential pieces that inspire and impress. 

Millenia

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Inspired by ‘Article No.1’ – a line drawing by Daniel Swarovski of his first crystal cut – our Millenia family is a modern reimagining of our heritage and expertise.