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A New Universe of Imagination

Step inside our magical world, where dreams and fantasy become reality. Experience the wonders of crystal in this galaxy of limitless possibilities.

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Eye-Opening Sparks

Welcome to a world where the science of dreams meets the alchemy of progress. Travel with Adwoa and Gwen as they explore the purity and precision of Swarovski crystal in a laboratory inspired by the high tech Manufaktur at our home in Wattens, and the engineering prowess ingrained in the first drawings of Daniel Swarovski. 

Sweet Treats

Turning dreams from nothing, the fun continues in a metaphorical candy store packed with an explosion of colors that delight the senses. Vibrant and moreish, glamour like this transcends gender, race, and age. The future of self-expression starts here.

Imagination Unleashed

Next we are transported into the Chess Room, packed with subtle references to Swarovski's Austrian heritage. Here, we watch the child within us all – curious, playful and an architect of beauty – as she inspects our precious figurines.

“The Wonderlab is where science and magic meet, where extra and elegance collide. It is a feeling of wonder that everyone should experience as we invite them into our new world at Swarovski.”

Giovanna Engelbert, Creative Director