Born in the Austrian Alps
Established by the pioneering figure of Daniel Swarovski in Austria in 1895, for 130 years Swarovski, one of the oldest heritage brands in the world, has defined an international repute for exceptional artistry. Crystal cut and polished, and jewelry crafted with a precision matching that of precious and rare gems. Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals has forged the House’s pre-eminence as the Masters of Light, with breathtaking brilliance captured in every meticulously-crafted stone.
Founder & visionary
창립자, 다니엘 스와로브스키
다니엘 스와로브스키는 오스트리아 보헤미아 지방에서 태어났습니다. 그의 아버지는 그가 살던 산악 지역의 많은 사람들처럼 유리 세공사였고, 다니엘은 아버지에게서 유리 세공 기술을 처음 배웠습니다'Swarovski는 작은 공장에서 시작했습니다. 파리와 비엔나에서 교육을 받은 후, 다니엘 스와로브스키는 깨끗한 물이 풍부한 티롤로 돌아와 Swarovski 크리스털 사업을 시작했습니다. 1883년 비엔나 국제 전기 박람회를 방문한 다니엘은 이 새로운 형태의 에너지가 산업 생산을 혁신적으로 바꿀 것이라는 것을 깨닫고 세계 최초의 전기 크리스털 커팅 머신을 발명했습니다. 그의 기계는 이전에는 볼 수 없었던 수준의 선명도를 구현하여 모두가 크리스털의 아름다움을 누릴 수 있도록 한다는 그의 비전을 실현했습니다. 그는 정밀하게 커팅된 크리스털 속에 담긴 마법, 세상에서 가장 매혹적인 여성들을 포함한 모두를 새로운 광채로 빛나게 하는 마법을 선보였습니다. Swarovski가 탄생했습니다.
다니엘 스와로브스키는 사업 관행에 있어서도 혁신적인 리더였으며, 지역 사회와 환경에 대한 공정성 원칙을 확립하여 오늘날까지도 Swarovski의 길잡이가 되고 있습니다. 특히 그는 물이 Swarovski의 성공에 매우 중요하며 소중한 자원으로 다루어져야 한다는 것을 알고 있었습니다.지금 우리는 그 어느 때보다 물이 지구상 모든 생명의 근원이라는 사실을 잘 알고 있습니다. 다니엘 스와로브스키의 유산을 기리기 위해, Swarovski 워터스쿨 프로그램은 2000년 오스트리아에서 시작되었으며, 이후 전 세계 주요 강 유역에서 활동하는 글로벌 이니셔티브로 발전했습니다.이러한 노력을 통해 전 세계 학교에 깨끗한 물을 공급하고, 지역 사회에 위생, 청결 및 물 보존 문제에 대한 교육을 제공해 왔습니다. Swarovski 워터스쿨은 지역 사회의 물 문제 해결을 위한 도구와 교육을 제공하여 어린이들이 물 홍보대사로 성장할 수 있도록 지원합니다.
다니엘 스와로브스키는 사업 관행에 있어서도 혁신적인 리더였으며, 지역 사회와 환경에 대한 공정성 원칙을 확립하여 오늘날까지도 Swarovski의 길잡이가 되고 있습니다. 특히 그는 물이 Swarovski의 성공에 매우 중요하며 소중한 자원으로 다루어져야 한다는 것을 알고 있었습니다.지금 우리는 그 어느 때보다 물이 지구상 모든 생명의 근원이라는 사실을 잘 알고 있습니다. 다니엘 스와로브스키의 유산을 기리기 위해, Swarovski 워터스쿨 프로그램은 2000년 오스트리아에서 시작되었으며, 이후 전 세계 주요 강 유역에서 활동하는 글로벌 이니셔티브로 발전했습니다.이러한 노력을 통해 전 세계 학교에 깨끗한 물을 공급하고, 지역 사회에 위생, 청결 및 물 보존 문제에 대한 교육을 제공해 왔습니다. Swarovski 워터스쿨은 지역 사회의 물 문제 해결을 위한 도구와 교육을 제공하여 어린이들이 물 홍보대사로 성장할 수 있도록 지원합니다.
Made in Austria, Since 1895
D. Swarovski & Co was the first incarnation of Swarovski. Wattens’ water supply was vital for hydroelectricity, alongside important transport links to Europe - especially Paris. The company has transformed and grown into hugely diverse areas, and its impact on style and culture has spread across the globe, but those same fresh alpine waters of Wattens still provide the energy required to cut the Swarovski Crystal from which everything else stems.
Future History
Since 1895, Swarovski has provided crystal to Haute Couture houses, leading to the development of deep creative bonds with designers and fashion’s true greats who have changed the way the world looks. Swarovski’s continuing creative exchange with international fashion houses represents a ceaseless fusion of heritage and invention.
Swarovski Created Diamonds
In 1895, Daniel Swarovski’s ambitious vision to offer a feeling of luxury to everyone led to the creation of Swarovski. With innovation and artistry in our DNA, it was a natural progression to embrace the diamonds of the future, laboratory grown diamonds. Our creative savoir-faire is now beautifully expressed in the Swarovski Created Diamonds collections that feature precision-cut laboratory grown diamonds that are 100% identical to mined diamonds in every way but origin.
Jewelry Milestones
For almost 50 years Swarovski has also created its own jewelry lines that have shimmered with joyful extravagance and captivating innovations. The first line was launched in 1977, then the first luxury line Daniel Swarovski Paris launched in 1989. In 2020, Giovanna Engelbert became Swarovski’s Global Creative Director, launching her debut work, Collection One, and delivering a new dimension to Swarovski jewelry.
Masters of Light
Renowned for remarkable clarity and mesmerizing radiance, the savoir-faire of Swarovski Crystals, which has always combined exquisite artistry with visionary scientific advancements, has forged the House’s pre-eminence as Masters of Light. The result is a breathtaking brilliance captured in every meticulously-crafted stone.
Mathemagical
Every Swarovski Crystal is created in Austria, born in the Swarovski Manufaktur and crafted under one roof. The precise formulas behind Swarovski Crystal - over 5,000 unique variations of atomic structure - remain closely-guarded secrets. The result? Approximately 300,000 varieties of crystal cut, color, and effect, with over 135 different hues covering the entire spectrum of human vision. It’s what we describe as Mathemagical.
Pop Icons
From the earliest days of the 20th century, Swarovski has been a vehicle for creative artists - actors, musicians, icons - to project their own star power and their elusive magic. These individuals have reshaped contemporary culture across the globe. Their iconic wardrobes are an expression of their freedom and personal values and Swarovski is an essential component to communicate their creative attitudes.
Unparalleled Quality
Our savoir-faire in crafting precision-cut crystals has delighted designers and customers the world over. We are the masters of engineered precision and craftsmanship which is reflected in the unrivalled breadth and creativity of our designs. We have delivered unparalleled quality for over 130 years in flawlessly innovative products that continue to make the world shine bright. This care and craftsmanship is also reflected in our production processes and how we source raw materials. Daniel Swarovski was committed to looking after the communities and environments upon which Swarovski relies, and his principles still guide us as we strive to do what’s right for people and the planet.
Evolution of Swarovski Logo
From the Alpine edelweiss to the elegant swan, discover how Swarovski’s logo has been transformed over 130 years
에델바이스 로고
Title:1899년
Subtitle:
다니엘 스와로브스키는 회사의 첫 번째 로고로 에델바이스를 선택했습니다. 알피니즘과 순수함의 상징으로 알려진 이 꽃은 Swarovski가 탄생한 오스트리아에서 가장 사랑받는 꽃 중 하나입니다.
에델바이스 로고
Title:1980년
Subtitle:
1980년에 새롭게 디자인된 Swarovski의 세 번째 로고는 에델바이스 꽃을 현대적으로 재해석하여 우리의 진화하는 디자인 언어와 유산적 매력을 반영했습니다.
Swan logo
Title:1989
Subtitle:Ever-evolving, Swarovski introduces a new logo - moving from a precious flower to an elegant bird, the Swan, inspired by Viennese artist Gustav Klimt and symbolic of the purity and elegance of crystal.
Swan Octagon
Title:2021
Subtitle:
A bold shift, the Swarovski swan logo evolves - now presented facing towards the future, it is encased in a crystal octagon, its strong edges evoking the jewel-cutting savoir-faire of Swarovski artisans.
Swarovski History
At Swarovski, we believe in transparency and the importance of being aware of history.
An Austrian economic historian was commissioned by the Swarovski family to write a book about Daniel Swarovski, the company’s founder, covering his life from 1862 to 1956. The family guaranteed the historian complete autonomy in his research, ensuring that his work was conducted without any influence or limitations. To aid in his investigation, the family provided unrestricted access to their archives. The book, titled “Es hätte können, alles ganz anders kommen….”, will be published by Böhlau in 2025.
While we cannot eradicate history, we can make sure that we learn from it, ensuring that our actions today are a force for good and drive positive change. Swarovski proudly and firmly stands for peace and humanity. Our mission is to make the world shine bright, which includes the light that comes from tolerance, inclusivity, and kindness.
Should you have any questions on the topic, you can contact us at corporate.communications@swarovski.com
World of Swarovski
Ocean-Inspired Jewelry
Title:
Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Wedding Jewelry & Accessories
Title:
Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Disney The Lion King x Swarovski
Title:
Commemorate a cherished classic with radiant characters.