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Our founder, Daniel Swarovski, established principles of fairness for communities and the environment that still guide our business today. We understand that Swarovski’s ongoing success depends on our continued respect for Daniel’s principles.​ They help us consider our responsibilities in terms of generations, not just quarters, and they provide a platform towards our goal of sustainable leadership.​ 

A Commitment to Change


Our strengthened sustainability strategy marks a new starting point, not the finish line.​ The below focus areas and commitments are only the start of our collective journey to confront our planet’s most pressing issues.


Since the company was founded in 1895, five generations of the Swarovski family have upheld a commitment to philanthropy and charitable giving. Caring for people and the planet, quality, craftsmanship and creativity remains at the heart of our values, and today we build on this heritage through our philanthropic programs.

Swarovski Waterschool

The Swarovski Waterschool is our flagship community investment program, set up in 2000 to help empower young people across the world to protect our most precious resource and become leaders in sustainable development.​
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Swarovski Foundation

The Swarovski Foundation was established in 2013 to support charitable initiatives and organizations working in three areas: fostering culture and creativity, promoting human empowerment and preserving the environment.
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