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Play for Keeps

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Build-A-Bear has entered the Swarovski Creators Lab to create a limited-edition collectible fully adorned with Swarovski Crystals. This charming piece fuses its playful appearance with polished design details - silver-toned fur is illuminated with clear crystals while a heart-shaped stone shines brilliantly from the bear’s chest. A limited release, the bear is available to buy online and in select stores.

Explore the Complete Collection

Birthstone Bears

A meaningful gift or keepsake for yourself, these birthstone bears take inspiration from the precious stones associated with each month of year. Vividly colored Swarovski Crystals form a heart on each bear’s chest and are featured on its face, ears, and paw pads, while a satin bow ensures every piece is as luxurious as it is lovable

Swarovski Birthstones

Find your shade with our complete birthstones chart, a playground of possibilities that inspires self-expression. Each inspiring birthstone color offers strength and clarity while radiating light. Discover our evolution of birthstones by month, complete with their traditional colors and meanings. Realized in a curated range of pendants and stud earrings, each month’s birthstone encourages its wearer to harness the power within.


Inspired by natural gemstones, our interpretation of monthly birthstones draws on colored crystals to breathe new life into this traditional talisman. Showcasing a different birthstone each month, every piece in the collection is infused with emotion. Explore our full chart of birthstones to discover the true brilliance of this expressive range.

AN ODE TO IMAGINATION

Build-A-Bear

Founded by Maxine Clark in 1997, Build-A-Bear set out to add a little more heart to life by allowing a wide array of consumer groups to bring their own personal creations to life. With over 500 interactive locations, Build-A-Bear continues to offer The Stuff You Love with a one-of-a-kind experience that is simply magical.

Swarovski Creators Lab

Following our long heritage of championing creativity, Swarovski Creators Lab is a platform for designing unique and collectible items in collaboration with esteemed brands around the world.

These imaginative collaborations offer an exciting entry point into the crystal lifestyle with products that showcase cutting-edge design and craftsmanship.
World of Swarovski

Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Ocean-Inspired Jewelry

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Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals. 

Wedding Jewelry & Accessories

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Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.

Disney The Lion King x Swarovski

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Commemorate a cherished classic with radiant characters.