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An Expanse of Imagination

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Experience the wonders of crystal in this galaxy of limitless possibilities.

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Eye-Opening Sparks

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Feel the alchemy of progress? Travel with Adwoa and Gwen as they explore the purity and precision of Swarovski crystal in a laboratory inspired by the high tech Manufaktur at our home in Wattens, and the engineering prowess ingrained in the first drawings of Daniel Swarovski. 

Plaisirs sucrés

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Transformant les rêves en réalité, la fête continue dans cet imaginaire magasin de gourmandises aux couleurs explosives qui ravissent les sens. Vibrant et addictif, un glamour comme celui-ci transcende les genres, les frontières et les âges. Le futur de l'expression de soi débute ici.

Imagination Unleashed

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Next we are transported into the Chess Room, packed with subtle references to Swarovski's Austrian heritage. Here, we watch the child within us all – curious, playful and an architect of beauty – as she inspects our precious figurines.

“The Wonderlab is where science and magic meet, where extra and elegance collide. It is a feeling of wonder that everyone should experience as we invite them into our new world at Swarovski.”

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Giovanna Engelbert, Creative Director

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