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130 Years of Joy

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Making the world shine bright since 1895

In honor of our 130th anniversary, a celebratory logo has been created to serve as a visual representation of our past, present, and future joys. Incorporating our emblem, the Swarovski Swan, the 130 Years of Joy logo nods to the majesty of the season and the opulence of our Austrian heritage while its gold color palette exudes warmth, beauty, and festive light.

Infinite Creativity

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In honor of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a program of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, color, and joy.

Illuminating Paris

Swarovski’s relationship with Paris is as old as the House itself. The first Swarovski Crystals ever produced were sent to its leading ateliers and now, 130 years later, our relationship with the City of Lights has entered a brilliant new phase. Swarovski is the official sponsor of the Champs-Élysées Illuminations, and our mastery of light shines on the world-famous boulevard to celebrate the magic of the season from November 16, 2025, to December 26, 2025.

Masters of Light - Hollywood

Arriving at Amoeba Music in Los Angeles, Masters of Light – Hollywood marks the exhibition’s fourth stop on its world tour. Offering a retrospective look at 130 years of Swarovski’s impact on fashion, jewelry, and pop culture, the glamorous Hollywood iteration spotlights the House’s effect on American design and the role it has played in creating dazzling moments on stage and screen.

Swarovski Creators Lab

The Swarovski Creators Lab serves as a catalyst for creativity and space for the House to collaborate with established and emerging brands. In celebration of 130 Years of Joy, seven global brands enter our world of crystal innovation to make their iconic designs shine, transforming pop luxury items into light-filled limited-editions of wonder.

The Vienna Collection

Swarovski 글로벌 크리에이티브 디렉터 지오바나 엔젤버트가 디자인한 Vienna 컬렉션은 130년에 걸친 기쁨, 무한한 savoir-faire, 그리고 창의성을 담아내고 있습니다. Swarovski 백조의 독보적인 위엄에서 영감을 받아 2025년 멧 갈라에서 처음 선보인 이 컬렉션은 전통을 기리는 동시에 시대정신을 포착합니다. 건축학적인 깃털 형태가 마치 중력을 거스르는 듯 보이며, 우아함과 기품을 바탕으로 한 디자인을 선보입니다.

Swarovski Osaka

미래적인 디자인 요소와 눈부신 에너지가 결합된 Swarovski 오사카에서 놀라운 새로운 세상을 경험하세요. Swarovski 하우스 컬러 팔레트로 꾸며진 3개 층의 호화로운 공간은 엄선된 Swarovski Created Diamonds 컬렉션부터 130년 역사를 생생하게 경험할 수 있는 헤리티지 코너까지 다양한 볼거리를 자랑합니다.
Swarovski의 세계

헤리티지부터 라이프스타일, 그리고 그 너머에 이르는 다양한 Swarovski의 빛을 재현합니다.

Ocean-Inspired Jewelry

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Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals. 

Wedding Jewelry & Accessories

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Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.

Disney The Lion King x Swarovski

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Commemorate a cherished classic with radiant characters.