Scopri la storia di Swarovski, dalla nascita della Maison austriaca attraverso le sue tappe fondamentali, ed esplora la ricca tradizione della Casa nei mondi della moda, della gioielleria e della cultura pop.
1895
Daniel Swarovski inventa una macchina in grado di tagliare i cristalli con una precisione mai vista prima.
1900
Daniel disegna una sequenza di diagrammi - dall'Articolo 1 all'Articolo 6 - che definiscono un lessico di tagli di cristallo. Daniel porta questo lessico a Wattens, in Austria, paese d'origine di Swarovski, e questi diventano i primi cristalli messi in produzione. Dall'Articolo 7 all'Articolo 12 costituiscono il suo secondo lessico di tagli di cristallo originali.
Articolo 1-6 e Articolo 7-12.
Anni '50
Swarovski collabora con i couturier, che traggono ispirazione dalle possibilità creative dei suoi materiali in continua evoluzione. Dopo un viaggio per ammirare l'aurora boreale, Daniel crea un rivestimento che emula i colori cangianti del fenomeno naturale. Christian Dior fu il primo stilista a scoprire questo effetto e lo utilizzò in una delle sue ultime collezioni nel 1957.
Anni '70
Un tecnico di fabbrica a Wattens incolla insieme pezzi di ricambio di lampadari per creare un topo cristallizzato, che diventa la prima statuina Swarovski. Inizialmente viene regalato a 1000 dipendenti Swarovski, ma diventa presto così popolare che viene messo in vendita ai XII Giochi Olimpici Invernali di Innsbruck nel 1976. La sua popolarità porta a una nuova linea di figurine ispirate alla natura.
1980
Swarovski dà inizio a una collaborazione duratura con la Reggia di Versailles, ricreando il monumentale lampadario di cristallo che illumina la Camera del Re Sole. Il pezzo presenta un'estetica tipicamente seicentesca: è dotato di innovative candele LED in cristallo, che riproducono fedelmente la fiamma tradizionale, conferendo un'atmosfera unica agli appartamenti reali.
1989
In 1989, Swarovski launches a couture range called the Daniel Swarovski Paris collection, named after its founder. The elaborate collection incorporates crystals and has only limited pieces available.
1995
Swarovski Crystal Worlds, Kristallwelten, opens in Wattens, Austria, to mark the brand’s centennial anniversary. Multimedia artist André Heller designed a unique and magical place that attracts millions of visitors from across the globe. Crystals are celebrated in all their transformative facets and every year, multiple collaborations with artists, particularly in the Chamber of Wonder, continue to push the boundaries of creativity.
The Giant
André Heller’s thematic centerpiece for Swarovski Crystal Worlds was the shape of the Giant, and he developed the story of a Giant who set out to experience the crystal world and all of its treasures and wonders.
2004
Bringing a sprinkle of shimmer to the holiday season, Swarovski crowns the iconic Rockefeller Center Christmas tree for the first time. Heralding the start of a yearly tradition, the 2004 Swarovski star measures three meters in height and shines with 25,000 brilliant white crystals. A magical addition to the New York City skyline.
2007
The 79th Academy Awards shows the audience the true meaning of brilliance. For the first time, a sparkling crystal curtain forms the backdrop for the Hollywood stars. The Swarovski Crystal Curtain measures 10 meters in height, weighs over a ton, and consists of 50,000 individual crystals.
2013
Gabriel Chandelier
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Swarovski joins forces with Ronan and Erwan Bouroullec to create the Gabriel Chandelier, a permanent artwork illuminating the main entrance at the Palace of Versailles. Over 12 meters high and incorporating 800 Swarovski crystals innovatively lit with luminous LEDs, this contemporary yet majestic piece is both a technical feat and an enduring tribute to the crystallized chandeliers that historically adorned the Palace’s ceremonial rooms.
© Studio Bouroullec
© Studio Bouroullec
Swarovski Foundation
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‘To achieve lasting change, you must think not only of yourself but also of others’ - Daniel Swarovski.
The Swarovski Foundation was established to bring focus to our founder’s philosophy and the brand’s historical commitment to philanthropy. It supports charitable organizations and initiatives to achieve positive social and environmental impact. The Swarovski Foundation's mission is to promote sustainable livelihoods through education to reduce inequality through education. The focus is on Equity, Water, and Creativity, and there are three key initiatives, Waterschool, Creatives for Our Future and Action Fund.
2018
A 21st century Crystal Workshop opens in Wattens, Austria. Swarovski Manufaktur is a space for inspiration, co-creation, craftsmanship, and savoir-faire, stimulating innovation using new technologies and aligning creative visionary processes.
2019
Swarovski develops a new type of crystal to create six fountains on the Champs-Élysées in Paris. The rotating installations by the Bouroullec brothers feature 3,060 crystals in a dreamlike display of movement and light.
© Studio Bouroullec
© Studio Bouroullec
2020
The Swarovski Foundation announces its new Creatives for Our Future program, a global mentorship and grant program designed with an advisor from the United Nations Office for Partnerships, to identify and accelerate the next generation of creative leaders in sustainability.
2021
This year marks a bold new creative vision with the appointment of the House’s first ever Global Creative Director. Giovanna Engelbert joins to develop a deeper visual expression and creative language for Swarovski. The global roll out of a new sensorial store concept, Instant Wonder, follows, along with a modern new aesthetic expressed in Swarovski’s brand colors, and a streamlined Swarovski Swan logo.
Creators Lab
A new program of creative collaborations launches to push the boundaries of design and craftsmanship, while celebrating Swarovski Crystals. Creators Lab is a natural evolution reflecting the Austrian House’s long heritage of influence in fashion, film, theater and music, and history of championing creativity. The first brands to enter the new Swarovski Creators Lab are Nike, MA®KET, Amina Muaddi, Judith Leiber and FAO Schwarz.
Build-A-Bear
Build-A-Bear has entered the Swarovski Creators Lab to create a limited-edition collectible fully adorned with Swarovski Crystals.
Swarovski x Liberal Youth Ministry
Creators Lab continues to explore creative possibilities and celebrate the spirit of collaborated art that has been part of our culture since the very beginning. Swarovski’s youthful spirit and progressive nature is a perfect match for Liberal Youth Ministry (LYM), where each collection celebrates the universality of youth.
Stuart Weitzman
Cue the celebrations as Stuart Weitzman enters the Creators Lab, just in time for party season. Combining precision craftsmanship with extravagant embellishment, the Stuart Power Shine pump pairs its new 75mm Stuart Power heels with over 6,000 Swarovski Crystals. Designed to catch the light with every step, this spectacular shoe invites you to stand tall and let your confidence shine.
2022
New Chambers of Wonder are introduced regularly to Kristallwelten. James Turrell - who as an artist is considered a “magician of light” - creates Umbra, a moving light and color installation that appeals to all the senses.
2023
Swarovski is a protagonist of pop culture, and Swarovski Crystals are sprinkled throughout pop culture history. 2023 is another stellar year for the House as it makes the most creative events, and celebrities, shine.
Illuminating Pop Culture
Doja Cat dazzled at the Schiaparelli Haute Couture SS23 Show, with 30,000 crimson Swarovski crystals hand-applied by makeup artist Pat McGrath. The five-hour process created a stunning transformation, merging aesthetic subversion with pure glamour.
Illuminating Pop Culture
Swarovski Crystals play a significant role in Beyoncé’s Renaissance World Tour, lighting up the custom looks of the world’s top designers.
Illuminating Pop Culture
Harry Styles stunned at the Grammys in a custom EGONLAB jumpsuit made from Swarovski Crystal Mesh, featuring 250,000 crystals in nine colors. Handmade in Paris over 150 hours, the dazzling outfit highlighted his creativity, individuality, and star power.
Swarovski Created Diamonds Galaxy Collection
Inspired by the cosmos, The Galaxy Collection is the first Swarovski Created Diamonds fine jewelry collection designed by Global Creative Director Giovanna Engelbert. Each design is crafted from laboratory grown diamonds that are IGI (International Gemological Institute) certified and 100% identical to mined diamonds in every way but origin.
Swarovski on Fifth
Over two luxurious floors, a world of joyful extravagance and crystal wonder unfolds in a new flagship store on New York’s Fifth Avenue. A palette of the House’s signature shades combined with rich, textured surfaces make the New York flagship a sensory delight full of immersive experiences.
2024
A year of firsts for the House including the appointment of a Global Brand Ambassador, pop icon Ariana Grande, and debuting Swarovski couture looks designed by Giovanna Engelbert at the Met Gala.
Global Brand Ambassador
Ariana Grande is announced as new ambassador and face of the House. The multi award-winning American singer, songwriter and actress is among the world's best-selling music artists. Celebrated for her breathtaking performances and unique personal style, Ariana Grande is a powerful advocate for inclusivity and empowerment. The partnership unites two icons of pop culture.
The 2024 Met Gala
For the first time ever, Swarovski couture looks are presented at the Met Gala. Friends of the House, Karlie Kloss, Imaan Hammam, and Anok Yai shine in ensembles designed by Global Creative Director, Giovanna Engelbert. For the dress code “The Garden of Time”, Giovanna transforms into Nature, Karlie a Flower, Imaan is the Sun, and Anok becomes Water wearing a catsuit teamed with a high jewelry necklace from the Swarovski Created Diamonds Galaxy Collection.
Show Time
Jean Paul Gaultier and Swarovski collaborate on Falling | In Love, the magical Friedrichstadt-Palast Berlin Grand Show. The Berlin-based show is illuminated by 100 million Swarovski Crystals and lights up the extraordinary explosion of colour curated by the celebrity Parisian designer. The hypnotic allure of crystals is unleashed on the world’s largest theatre stage with crystalline gardens filled with flora and fauna forming a shimmering backdrop for a rainbow of bejeweled ensembles.
2025
Δημιουργημένη στην Αυστρία υπό το ιδιοφυές όραμα του ιδρυτή μας, Daniel, η Swarovski κάνει τον κόσμο να λάμπει από το 1895. Αυτή είναι η 130ή μας χρονιά που ξεπερνάμε τα όρια της δημιουργικότητας και αγκαλιάζουμε το εξαιρετικό. Οι δημιουργίες της Swarovski έχουν σχεδιαστεί για να προκαλούν χαρά, να φέρνουν λάμψη σε κάθε πτυχή της ζωής σας και να επιδεικνύουν την ατομικότητά σας.
Συλλογή Ariana Grande x Swarovski
Η πρώτη δημιουργική συνεργασία με την Global Brand Ambassador και πρόσωπο της επωνυμίας, Ariana Grande, ξεκινά.
Συνδημιουργημένη από το ποπ είδωλο και την Παγκόσμια Διευθύντρια Δημιουργικού Giovanna Engelbert, η συλλογή Ariana Grande x Swarovski Capsule γιορτάζει τη χαρά της αυτοέκφρασης και είναι εμπνευσμένη από μια βαθιά αγάπη για τη μουσική που λάμπει μέσα από μουσικές νότες και μοτίβα καρδιάς.
Συνδημιουργημένη από το ποπ είδωλο και την Παγκόσμια Διευθύντρια Δημιουργικού Giovanna Engelbert, η συλλογή Ariana Grande x Swarovski Capsule γιορτάζει τη χαρά της αυτοέκφρασης και είναι εμπνευσμένη από μια βαθιά αγάπη για τη μουσική που λάμπει μέσα από μουσικές νότες και μοτίβα καρδιάς.
Vienna Opera Ball
Μια συνεργασία που εκτείνεται σχεδόν 70 χρόνια, η ένωση της Swarovski και του Vienna Opera Ball γιορτάζει την ομορφιά, την κομψότητα και τον πλούσιο πολιτισμό της κοινής αυστριακής μας κληρονομιάς. Είναι μια αληθινή παρακαταθήκη θαύματος. Κάθε χρόνο μια νέα Τιάρα Swarovski, μια δεξιοτεχνική επίδειξη της κυριαρχίας μας στο φως, φωτίζει τον χορό. Φέτος, ο περίπλοκος σχεδιασμός είναι εμπνευσμένος από τον Κύκνο της Swarovski.
130 Years of Joy
In honor of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a program of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, color, and joy.
World of Swarovski
Ocean-Inspired Jewelry
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Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Wedding Jewelry & Accessories
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Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Disney The Lion King x Swarovski
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Commemorate a cherished classic with radiant characters.