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Join our exclusive SCS online events

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Unlock insights into our craftsmanship, heritage, and mastery of light

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No matter where in the world you’re watching from, our online events are always highlights of our annual SCS calendar. During these exclusive video streaming sessions, crystal lovers are invited to witness the creation of our most spectacular pieces and go behind-the-scenes to discover the secrets of our savoir-faire.

Holiday Magic

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Every crystal has a story

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Step into our holiday wonderland where Senior Design Lead, Michele Blasilli, explores our magical holiday ornaments and describes the inspiration behind each creation. A special highlight is this year’s snowflake-inspired Annual Edition Ornament.

Not yet a member?

Join our community of crystal lovers and get closer to our world of wonder. Member benefits include exclusive products and gifts, and members-only events and experiences.
Our Next SCS Video Stream Is Live

Swarovski Optik

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Celebrating 75 Years of Excellence in Sports Optics

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This year, Swarovski Optik commemorates its 75th anniversary with a celebration of its rich legacy and groundbreaking innovations. CEO Stefan Schwarz highlights the company's achievements in high-precision analog sports optics and its latest advancements.

SCS Annual Edition Feather Ornament

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Weightless elegance

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Designer Martin Zendron shared the creative spark behind this weightless creation, as well as the technical challenges of bringing it to life.  A harmonious balance between brilliance and the lightness of structure, the SCS Annual Edition Feather Ornament is a unique addition to your collection.

Sustainability at Swarovski

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Journey to the heart of crystal creation

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On a visit to our headquarters in Wattens, Austria, SCS Ambassador Ann-Sophie Mayr learned all about our vision for a sustainable future in her interview with Stefanie Cohen, Head of Sustainability at Swarovski.

Introducing the SCS Annual Edition Swan

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See our brand symbol take flight

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In a segment eagerly awaited by crystal lovers, Martin Zendron introduced the SCS Annual Edition 2024, dedicated to our signature swan. The designer explained how he created this exclusive figurine for SCS members, inspired by the reimagined silhouette of our beloved brand symbol.

Inside SCS Idyllia

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An Interview with Martin Zendron

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Martin Zendron, Senior Lead Designer HOME,  provided a unique insight into the creative process behind the SCS Idyllia collection. He also explained how collaborating with Global Creative Director Giovanna Englebert, combined with the technical brilliance of Swarovski’s evolving savoir-faire, has culminated in the most colorful Annual Edition ornament in SCS history.

Illuminating Italy’s Fashion Capital

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A look inside our newest flagship store

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Maria Tortora, Assistant Store Manger of Swarovski Duomo, our new Milan flagship, took us on a private tour of this immersive retail space, located in the city’s most iconic square. Experience its glittering interior and the adjoining Swarovski Created Diamonds salon, the first of its kind in Europe.

Be Inspired

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Go behind the scenes at our magazine shoot and watch our stylists create a stunning table setting with crystals.

Exclusive SCS Pieces