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Instant Wonder

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Step inside our new Swarovski concept store — an immersive wonderland of sights, sounds, and textures designed to ignite your dreams. Inspired by our octagonal logo and brand colors, our new store has reimagined the retail experience as a true feast for the senses and a celebration of crystal itself. From floor to ceiling, our octagonal boxes transform into frames, each housing a precious Swarovski piece — from jewelry and home décor to personal accessories and covetable collaborations. Consider this our ode to science, magic, and the wonder of crystal made real.

Store Transformations

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Swarovski stores worldwide are undergoing a transformation. It takes some time to make magic, so your local store may be closed for refurbishment in the coming months.

Color has the power to transform. Our store in Milan is a vibrant shade of yellow, while our store in Paris is a delectable pink.

Flagships

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Our flagships are the ultimate destinations to experience the crystal lifestyle. Based in some of the world’s most fashion-forward and vibrant cities, these multifaceted stores are designed to mesmerize. 

Each flagship is a world of unique spaces, featuring bespoke fittings and furniture, luxurious touches, spellbinding product displays, and inspiring areas to discover and try on our pieces. The immersive experience continues with interactive displays showcasing Swarovski’s heritage as masters of light and pioneers in creativity and innovation. One visit to our flagship stores and you’ll find that every moment is an opportunity for joy and wonder.

Kristallwelten store VIENNA

‘In Love with Tomorrow’

Inspired by the four elements, light artist Susanne Rottenbacher has transformed our Vienna store with an installation that celebrates the interplay between light and crystals while also exploring nature’s balance.

Provoking important conversations about the future, ‘In Love with Tomorrow’ explores the limits of our environment in four works. Each piece is crafted from LED light tubes and 2.5 million crystals, illuminated in vibrant monochrome.

Kristallwelten store VIENNA

Millenia Color Wheel

Celebrating the color wheel and the 275th birthday of its inventor Johann Wolfgang von Goethe, a new installation is bringing kaleidoscopic wonder to our Vienna flagship store.
 
Exploring the way that light alters color perception, ‘Let Light Dance in Spirals’ reinterprets the wheel with precisely cut octagon crystals inspired by our iconic Millenia jewelry family. It’s a vivid homage to Goethe’s revolutionary vision.

World of Swarovski

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Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Expressions of Wonder

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Welcome to an artistically striking expression of joyful extravagance, where glistening crystals come to life in boldly chic portraits that invite curiosity. 

Matrix

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An expression of expertly executed savoir-faire, our mesmerizing Matrix family combines classic cuts with vibrant colors to create essential pieces that inspire and impress. 

On the Red Carpet

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With our exquisite savoir-faire, unrivalled creativity, and spirit of joyful extravagance, Swarovski has become synonymous with red carpet style.