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Pride at Swarovski

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Championing self-expression and individuality

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As a brand built on a foundation of equality , inclusivity, and self-expression, we champion our LGBTQ+ colleagues, the community at large, each and every day.
Our Company Efforts

United Nations Initiatives

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Swarovski has an ongoing commitment to promoting equality for members of the LGBTQ+ community; we became signatories of the UN Standards of Conduct for Business on Tackling Discrimination against LGBTI People

Pride Employee Resource Group

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Our Pride focused Employee Resource Group is dedicated to celebrating and raising awareness for the LGBTQ+ community with year-round events, panels, and other activities that promote inclusion and allyship in the workplace.

Members of Workplace Pride

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As a member of Workplace Pride, we also undergo annual benchmark reviews to evaluate progress and prioritize actions for improvement.

The Trevor Project

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Corporate partnership

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For the third year in a row, we are proud to continue our partnership with The Trevor Project, the leading suicide prevention and crisis intervention organization for young LGBTQ+ people. We are donating in support of their safe space social networking site, TrevorSpace, which provides young people between the ages of 13-24 with an affirming space to explore their identity, find peer support, and make friends.



This year, in support of The Trevor Project’s ‘Pride in Action’ campaign, we want to celebrate ways people are taking concrete actions to make a difference in their community. This starts with committing to creating yearlong allyship with LGBTQ+ young people. Taking actions matter and donating, volunteering, or advocacy can create a significance impact  to the community. Lastly, let’s celebrate the resilience of LGBTQ+ young people and those who showed up for them. See the links below on how you can take part in ‘Pride in Action’.