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Our Story

Title:
Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewelry and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world. 
Craftmanship & Mastery

Yaratıcılık

Title:

İlham veren briften koleksiyonun piyasaya sunulmasına dek Swarovski’nin yaratım süreci benzersiz bir verimliliğe sahiptir. Trend oluşturmaya, tasarıma ve anlamlı markalamaya odaklanan süreç sonucunda üretilen her parça bir hikâye anlatır ve 125 yılı aşkın sürede elde edilmiş bir işçiliğin örneğidir. Malzeme ve teknik konusundaki sürekli bir evrim, Swarovski’yi kristal kesim kreasyonlarda bir lider haline getirmiştir.

Uzmanlık

Title:

Tarihi Wattens merkezinde her gün kristalin sınırlarını zorlayan yeni kesimler, tonlar ve boyutlar tasarlanıyor ve hayat buluyor. Swarovski’nin bilgi birikimi yalnızca kristali rafine etmeye odaklanmakla kalmıyor, aynı zamanda en inanılmaz parçaların üretilmesini mümkün kılan yöntemlerin de araştırılmasında rol oynuyor. Boncuk, pavé, bezel ve tırnaklı yerleştirmeler, ışıltıyı arttırmak ve seçkin bir incelik yaratmak için kullanılan tekniklerden bazıları.

Kalite

Title:

Swarovski kristal yerleştirmeleri, elle yapılan işlere ultra hassas bir kalite kazandıran Pointiage® gibi tescilli tekniklerimizle hayat buluyor. Detaylara gösterdiğimiz özen, her bir parçanın her zaman en yüksek kalitede üretilmesini sağlıyor. Bu uzmanlık, ilk tasarım eskizlerinden montaja kadar yaratıcı sürecin her adımında aşılanıyor.

Miras

Design Culture

Title:

In 1891, Daniel Swarovski’s vision was to create “a diamond for everyone”. He invented an electric machine that cut more accurately than ever before, marking the beginning of a new era for crystal. From American jazz halls to Parisian couture houses, dresses dripped with beads and Swarovski crystals, reflecting the excitement of the 1920s.

Creative Dialogue

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Inspired by decades of creative collaborations and expertise, Swarovski opened its first boutique in the 1980s. The world’s fascination with a new brand of jewellery and crystal figurines began. With the introduction of the annual limited-edition Christmas ornament, a new tradition was born for collectors around the world.

Crystal Forest

Title:

For over 35 years, Swarovski has captivated the world with unique pieces like the Nirvana cocktail ring, the Slake bracelet and its signature Swiss movement watches. In 2008, the magical 'Crystal Forest' interior design was implemented in stores worldwide, welcoming shoppers to an architectural crystal wonderland.

Swarovski History

Title:

An Austrian economic historian was commissioned by the Swarovski family to write a book
about Daniel Swarovski, the company’s founder, covering his life from 1862 to 1956. The
family guaranteed the historian complete autonomy in his research, ensuring that his work
was conducted without any influence or limitations. To aid in his investigation, the family
provided unrestricted access to their archives. The book, titled “Es hätte können, alles ganz
anders kommen....”, will be published by Böhlau in 2025.
While we cannot eradicate history, we can make sure that we learn from it, ensuring that our
actions today are a force for good and drive positive change. Swarovski proudly and firmly
stands for peace and humanity. Our mission is to make the world shine bright, which
includes the light that comes from tolerance, inclusivity, and kindness.
Should you have any questions on the topic, you can contact us at
corporate.communications@swarovski.com

 Come Wonder

Discover our redesigned store

Explore our new stores. In 2021, Creative Director Giovanna Engelbert's vision comes to life in our new store concept, with an explosive approach to color, size and styling. Come wonder in our imaginary world, where science and magic meet.