Since 1895, our savoir-faire in crafting precision-cut crystals has delighted designers the world over. Inspiring and influencing with high-quality products that elevate any design, it’s time to discover our world.
Innovation Excellence
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Swarovski offers new cuts, colors and shapes twice yearly. Our seasonal launches deliver an amazing assortment of original and cutting-edge crystals, ensuring illuminating designs come to life all year round.
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Discover the world of Swarovski for Professionals
Our signature features
Our crystals are an ongoing testament to the legacy of Daniel Swarovski, and his commitment to innovation. It is this pioneering spirit, and dedication to perfection that continues to make us the designer’s choice. In this section you will find information about the Ingredient Branding, that enables designers to embrace the captivating world of crystals, Application details, and a list of our partners.
Countering data-driven design, a desire for individuality emerges. Sameness gives way to eccentricity, as fantasy and strangeness provide an escape. Bold colors, warped silhouettes, and cartoon-inspired designs celebrate creativity, originality, and self-expression.
Joyful color
The focus on nostalgia flourishes as designers blend playfulness with retro elements. Vibrant colors enhance individuality and well-being, while creativity is celebrated through sentimental pieces that exude summer ease. Sustainability shines as vintage prints are revived using upcycled textiles.
Lustrous Style
Time-honored glamour blends with free-spirited charm in versatile day-to-night designs. Drawing from vintage vacation wardrobes, exotic free-flowing styles redefine dressed-up daywear. Emphasizing elegance, effortless practicality is crafted for contemporary lifestyles.
Pure Radiance
Embracing simplicity and authenticity, a new minimalism merges mysticism with practicality. Timeless, well-crafted essentials with minimal embellishments showcase enduring designs and refined silhouettes, embodying quiet luxury and effortless sophistication.
Innovations SS 2026
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Harnessing 130 years of brilliant savoir-faire, we unveil a dazzling array of enchanting cuts and colors, to usher in a vibrant new season.