Áustria, desde 1895
Title:A história da Swarovski
Legenda:Assim que os Cristais Swarovski foram apresentados ao mundo, exerceram uma fascinação misteriosa, combinando cortes precisos com a beleza natural da luz do sol e do céu noturno. Daniel e os seus filhos colaboraram instintivamente com costureiros, que, por sua vez, foram inspirados pelas possibilidades criativas dos materiais em constante evolução da Swarovski. Os mais distintivos foram os cristais iridescentes Aurora Boreal, que se tornaram o adorno característico de Christian Dior na década de 1950.
Destaques cintilantes
Title:A cronologia Swarovski
Legenda:Destaques cintilantes não estão confinados apenas à moda e joalharia. Os Cristais Swarovski brilharam no palco e no ecrã e até iluminaram as estradas através de parcerias com a BMW e a Mercedes. Momentos importantes da nossa história estão conectados à filantropia, nomeadamente através da iniciação de projetos e parcerias ambientais e éticas.
크리스털 전문성
Title:Swarovski의 노하우
Legenda:각 디자인과 모든 컬렉션은 창립자 다니엘 스와로브스키의 창의적 탁월성에 대한 헌신에 대한 찬사이며, Swarovski만의 마법같은 노하우가 빛을 발합니다.
끊임없는 혁신 추구와 결합된 Swarovski만의 독보적인 노하우는 거의 130년 동안 패션, 영화, 음악계의 거장들과의 협업에 영감을 불어넣었으며, Swarovski를 대중문화에 지속적인 영향을 미치는 선도 기업으로 자리매김하게 했습니다.
대담한 디자인
지오바나의 크리스털을 활용한 디자인 접근 방식은 한마디로 대담하며, 스톤 자체가 빛을 발하도록 하고, 그들의 자연스러운 내면의 빛을 활용하는 스타일링을 선보입니다. 그리고 컬러를 자유자재로 활용합니다. "저에게 컬러는 컬렉션에서 매우 중요한 요소이며, 제가 개인적으로 좋아하는 것입니다."라고 지오바나는 설명합니다. "아름다움은 그것이 이미 크리스털 자체에 내제되어 있다는 점입니다."
Creative Direction
In 2020, Swarovski engaged a company-wide Creative Director for the first time in its history. Giovanna Battaglia Engelbert's inaugural collection, Collection I, featured necklaces, earrings, rings, and body chains, with an emphasis on color and geometry. It was named after Article No. 1, the first crystal Daniel Swarovski ever sketched, and was inspired by his hand drawings of crystals.
A Golden Era of Light & Color
Throughout the decades, Swarovski’s unparalleled savoir-faire gave rise to trends and collaborations with dozens of fashion houses and designers including Christian Dior and Elsa Schiaparelli. As our brand and reputation grew, so did our offering and creativity as we mastered bold new cuts including oval navette and elegant baguette cut crystals. We embraced the spirit of each passing zeitgeist, creating opulent pieces of glamorous jewelry that adorned celebrities, socialites, and all discerning lovers of luxury.
Extravagance for Everyone
When Daniel Swarovski first produced his brilliant crystals, he changed the way the world perceived diamonds and jewelry. At a time when jewelry was worn only by the wealthy elite, Daniel recognized crystal's potential to infuse luxury and glamour into everyday jewelry and fashion, and have an empowering effect on women from all walks of life. His vision reshaped the fashion landscape, offering opulence to the masses.
Mesmerizing Collaborations
For almost 130 years, Swarovski has turned heads on the red carpet and runways. From Oliver Rousteing’s first haute couture collection for Balmain to McQueen’s Swarovski Crystal Catsuit for the Deliverance show, technical innovation and savoir-faire keeps Swarovski at the forefront of fashion. When Donatella Versace was asked what Swarovski Crystals added to her unmistakable designs, she replied: ‘They add magic to every fabric.’
Swarovski & Dior: Partners in Style
The enduring partnership between Swarovski and Dior has produced some of the most captivating pieces in fashion history. Throughout the 1950s, crystals embellished many of Christian Dior’s most iconic designs, but in 1956, the partnership reached new heights with the creation of the Aurora Borealis effect. Named after the Northern Lights that deeply inspired Daniel, its unique reflective properties brought unprecedented movement and color to Dior’s couture creations. From Yves Saint Laurent to John Galliano, the Aurora Borealis crystal effect continues to delight fashion’s most brilliant minds with its creative possibilities.
Swarovski in Fashion
The birth of Swarovski in 1895 coincided with the dawn of haute couture, so Daniel would travel to Paris’s first fashion houses, collaborating with everyone from Jean Patou to Pierre Cardin on new cuts and colors of crystals. His creations were a huge hit, and since then designers have relied on Swarovski Crystals to embellish their most dazzling looks for collections in New York, London, Paris, and Milan.
Swarovski on Stage & Screen
The story of Swarovski in entertainment goes back almost one hundred years to the early days of Hollywood, when its crystals made their debut in the Marlene Dietrich film Blonde Venus (1932). Fast forward to 2023 and Beyoncé’s Renaissance World Tour when the iconic singer opened her performance in Amsterdam in a breathtaking Iris van Herpen custom look embellished with thousands of Swarovski Crystals.
Swarovski Rocks
Through the ages of rock and roll, Swarovski has proudly shared the stage with many legendary showmen, creating decadent, fabulous costumes for Elvis, Elton John, and Queen. In 1972, Elvis Presley’s costume designer chose Swarovski Crystals to catch the light, creating the most famous glittering white jumpsuit in musical history. Elton, a devotee of sequins, feathers, and crystal-enrobed outfits, regularly collaborated with fashion designer Bob Mackie, and together the pair created dozens of spectacular costumes that would come to define Elton’s visual identity right up until his final tour.
The authenticity of swarovski
Brand Protection
Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.
Ocean-Inspired Jewelry
Title:Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Wedding Jewelry & Accessories
Title:Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Disney The Lion King x Swarovski
Title:Commemorate a cherished classic with radiant characters.