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Nuestra Historia

Title:
Desde 1895, el dominio de la talla del cristal de nuestro fundador, Daniel Swarovski, ha definido a la empresa. Su constante pasión por la innovación y el diseño hizo de Swarovski la marca líder mundial en bisutería y accesorios. En la actualidad, la familia continúa esta tradición de ofrecer un estilo extraordinario para el día a día a las mujeres de todo el mundo.
Técnica Artesanal Y Maestría

Creatividad

Title:
El proceso creativo de Swarovski es increíblemente prolífico, desde la recopilación de información inspiracional hasta el lanzamiento de la colección. Gracias a un marcado interés por la selección de tendencias, el diseño y el desarrollo meditado de la marca, cada pieza narra una historia y encarna los más de 125 años de dominio de la técnica artesanal. Por su constante evolución de materiales y técnicas, Swarovski es una marca líder en creaciones de cristal tallado.

Conocimiento

Title:

En su histórica sede central de Wattens, cada día se desarrollan nuevas tallas, tonos y tamaños que desafían los límites del cristal. El buen hacer de Swarovski no sólo se centra en el refinamiento del cristal, sino también en la búsqueda de métodos que hagan posible la creación de las piezas más increíbles. Los engastes de cuentas, pavé, bisel y garra son algunas de las técnicas utilizadas para realzar el brillo y conseguir un refinamiento exquisito.

Quality

Title:

Swarovski crystal settings come to life through our proprietary techniques such as Pointiage®, which lend an ultra-precise quality to work done by hand. Our attention to detail ensures that each and every piece will always be made of the highest quality. This expertise is infused in every step of the creative process, from initial design sketches through assembly.

Heritage

Design Culture

Title:

In 1891, Daniel Swarovski’s vision was to create “a diamond for everyone”. He invented an electric machine that cut more accurately than ever before, marking the beginning of a new era for crystal. From American jazz halls to Parisian couture houses, dresses dripped with beads and Swarovski crystals, reflecting the excitement of the 1920s.

Creative Dialogue

Title:

Inspired by decades of creative collaborations and expertise, Swarovski opened its first boutique in the 1980s. The world’s fascination with a new brand of jewellery and crystal figurines began. With the introduction of the annual limited-edition Christmas ornament, a new tradition was born for collectors around the world.

Crystal Forest

Title:

For over 35 years, Swarovski has captivated the world with unique pieces like the Nirvana cocktail ring, the Slake bracelet and its signature Swiss movement watches. In 2008, the magical 'Crystal Forest' interior design was implemented in stores worldwide, welcoming shoppers to an architectural crystal wonderland.

Swarovski History

Title:

An Austrian economic historian was commissioned by the Swarovski family to write a book
about Daniel Swarovski, the company’s founder, covering his life from 1862 to 1956. The
family guaranteed the historian complete autonomy in his research, ensuring that his work
was conducted without any influence or limitations. To aid in his investigation, the family
provided unrestricted access to their archives. The book, titled “Es hätte können, alles ganz
anders kommen....”, will be published by Böhlau in 2025.
While we cannot eradicate history, we can make sure that we learn from it, ensuring that our
actions today are a force for good and drive positive change. Swarovski proudly and firmly
stands for peace and humanity. Our mission is to make the world shine bright, which
includes the light that comes from tolerance, inclusivity, and kindness.
Should you have any questions on the topic, you can contact us at
corporate.communications@swarovski.com

 Come Wonder

Discover our redesigned store

Explore our new stores. In 2021, Creative Director Giovanna Engelbert's vision comes to life in our new store concept, with an explosive approach to color, size and styling. Come wonder in our imaginary world, where science and magic meet.