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130 Years of Joy

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Making the world shine bright since 1895

In honor of our 130th anniversary, a celebratory logo has been created to serve as a visual representation of our past, present, and future joys. Incorporating our emblem, the Swarovski Swan, the 130 Years of Joy logo nods to the majesty of the season and the opulence of our Austrian heritage while its gold color palette exudes warmth, beauty, and festive light.

Infinite Creativity

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In honor of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a program of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, color, and joy.

Illuminating Paris

Swarovski’s relationship with Paris is as old as the House itself. The first Swarovski Crystals ever produced were sent to its leading ateliers and now, 130 years later, our relationship with the City of Lights has entered a brilliant new phase. Swarovski is the official sponsor of the Champs-Élysées Illuminations, and our mastery of light shines on the world-famous boulevard to celebrate the magic of the season from November 16, 2025, to December 26, 2025.

Masters of Light - Hollywood

Arriving at Amoeba Music in Los Angeles, Masters of Light – Hollywood marks the exhibition’s fourth stop on its world tour. Offering a retrospective look at 130 years of Swarovski’s impact on fashion, jewelry, and pop culture, the glamorous Hollywood iteration spotlights the House’s effect on American design and the role it has played in creating dazzling moments on stage and screen.

Swarovski Creators Lab

The Swarovski Creators Lab serves as a catalyst for creativity and space for the House to collaborate with established and emerging brands. In celebration of 130 Years of Joy, seven global brands enter our world of crystal innovation to make their iconic designs shine, transforming pop luxury items into light-filled limited-editions of wonder.

The Vienna Collection

Designed by Global Creative Director Giovanna Engelbert, The Vienna Collection crystallizes 130 years of joy, infinite savoir-faire, and creativity. Inspired by the Swarovski Swan’s singular majesty and debuted at the Met Gala 2025, the collection honors tradition while capturing the mood of the moment. Architectural feather-like forms appear to defy gravity in designs that are grounded in grace and elegance.

Swarovski Osaka

Um novo mundo de maravilhas no Japão, a Swarovski Osaka combina elementos de design futurista com energia luminosa. Três andares luxuosos numa paleta das cores da nossa Casa apresentam destaques que variam de uma seleção curada das nossas coleções Swarovski Created Diamonds ao Heritage Corner, que leva os visitantes a uma jornada envolvente através dos nossos 130 anos de história.
Mundo Swarovski

Iluminando as muitas facetas da Swarovski, desde o património ao estilo de vida e muito mais.

Joias inspiradas no oceano

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As nossas novas famílias de joias são belas obras de arte que apresentam Crystal Pearls Swarovski e uma paleta de Cristais Swarovski azuis e verdes. 

Joias e acessórios para casamentos

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Apaixone-se pelas nossas belas peças com o brilho dos cristais. Desde um toque de brilho subtil a todo o glamour, há sempre uma peça para complementar qualquer look de casamento. Cada um merece um lugar na sua lista de acessórios de casamento.

O Rei Leão da Disney x Swarovski

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Comemore este fantástico filme clássico com belas personagens de decoração.