About Swarovski

From inspiration brief to collection launch, Swarovski’s creative process is uniquely prolific. With a focus on trend curation, design, and meaningful branding, every piece tells a story and embodies over 125 years of mastered craftsmanship. The continuous evolution of material and technique makes Swarovski the leader of crystal cut creations.

New cuts, shades, and sizes are conceived and realized every day in the historical Wattens headquarters, pushing the boundaries of crystal. Swarovski’s know-how not only focuses on refining the crystal, it also explores methods that make the most incredible pieces possible. Beading, pavé, bezel, and prong settings are some of the techniques used to enhance the sparkle and create exquisite refinement.

Swarovski crystal settings come to life through our proprietary techniques such as Pointiage®, which lend an ultra-precise quality to work done by hand. Our attention to detail ensures that each and every piece will always be made of the highest quality. This expertise is infused in every step of the creative process, from initial design sketches through assembly.

In 1891, Daniel Swarovski’s vision was to create “a diamond for everyone”. He invented an electric machine that cut more accurately than ever before, marking the beginning of a new era for crystal. From American jazz halls to Parisian couture houses, dresses dripped with beads and Swarovski crystals, reflecting the excitement of the 1920s.

施華洛世奇在累積數十年的創意合作及專業經驗後，於80年代開設首間專門店，並以創新別致的首飾和水晶塑像風靡全球。品牌於每年推出的限量版聖誕掛飾，亦在全球蒐集家中掀起一股新熱潮。 

過去逾35年來，施華洛世奇的獨特配飾，如搶眼的Nirvana戒指、Slake手鏈及採用瑞士機芯的特色手錶，都深受世界各地人士所追捧。2008年，施華洛世奇開始陸續為全球的專門店，換上夢幻迷人的「水晶森林」（Crystal Forest）室內設計，務求每個訪客都有精彩的水晶購物體驗。