Swarovski ReCreated™ Crystals are a significant innovation in crystal creation made with sustainability in mind. They combine our exceptional savoir-faire with our circularity framework, which focuses on reducing waste and keeping materials in use.
The groundbreaking crystals are made with breakage from our crystal manufacturing process. Multicolored breakage is remelted and transformed into a single new shade that is of the same impeccable quality as our original product. This innovation allows us to use at least 40% fewer natural resources than for our standard crystals, reducing the environmental footprint of Swarovski ReCreated™ Crystals by a minimum 34%.
Celebrating Our Mastery of Color
Swarovski is committed to improving the sustainability of products across all of our collections and we aim to use ReCreated™ Crystals everywhere we can. Each year, we will launch ReCreated™ Crystals in new hues, adding to our existing colorways of Jet Black, Ice Blue, and Dark Jonquil.
Millenia with Recreated™ Crystals
Crafted with both ReCreated™ and classic Swarovski crystals, our new Millenia bracelets, necklaces, and earrings glow with endless elegance. Beautiful ombré blues give our icon a new look, while the octagon cut celebrates our heritage of innovation.
Iconic Radiance
Sublima with ReCreated™ Crystals
Swarovski ReCreated™ crystals in Ice Blue illuminate our ocean-inspired Sublima Wave Chokers. Set with mixed sized crystals in our signature Meteora pattern, the mesmerizing designs ripple with joyful elegance.
Waves of Glamour
Black Swan with ReCreated™ Crystals
Inspired by Swarovski’s signature emblem, a selection of our Swan motif jewelry is adorned with a luminous pavé of Jet Black Swarovski ReCreated™ crystals. Complemented by rose gold tone accents, each striking piece embodies beauty and imagination.
Crafting a More Brilliant Future
Since 1895, acting responsibly has been an integral part of our values. Our founder, Daniel Swarovski, established principles of fairness for communities and the environment that still guide our business today.
More Sustainability Stories
Chroma Twist: Our Latest Collection Driven by Circularity
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Chroma Twist is a collection driven by circularity - it features lower impact materials, and the designs include reversible crystal colors and adaptable styles to give longevity of wear and timeless versatility.
Giving Metals a Second Life
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Of our base metals, 96% come from recycled sources. This approach helps reduce our overall environmental impact, while preserving natural resources for the future.
Swarovski Created Diamonds Collections: Crafted with Renewable Energy
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The Galaxy, Eternity, and Octagon Collections feature laboratory grown diamonds made with 100% renewable energy and recycled gold.
Harnessing Renewable Energy
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To reduce our climate impact, we use renewable electricity to power the most energy-intensive processing stage of the production of Swarovski Zirconia.
Towards More Sustainable Packaging
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We are improving our packaging making it more recyclable, repurpose-friendly, and lighter. This helps to reduce waste and emissions.
Shine with Purpose
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The Swarovski Crystal SDG Pin is a symbol of the UN’s Sustainable Development Goals. The pin reflects the SDGs color wheel, and features selected Swarovski ReCreated™ Crystals on a recycled metal base.
Improving the Sustainability of our Stores
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Committed to minimizing environmental impact, we use industry-leading frameworks to ensure our physical spaces reflect our dedication to sustainability.
WeShine: Building Health and Knowledge
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Our WeShine program supports our colleagues who work in manufacturing sites across Asia with education and tools for a better future, focusing particularly on health and financial literacy.
Partnering with Design Schools for Sustainable Innovation
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Through partnerships with leading design schools, we explore creative ways to reduce waste and give new life to Swarovski Crystals as well as inspiring the next generation to design more consciously.
Our Sustainability Legacy Since 1895
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Sustainability and social responsibility has been part of our company ethos since the beginning, from harnessing local hydroelectric power for manufacturing, to having the foresight to establish social support for employees.