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Where Creativity Meets Circularity​
We create and source materials with a more sustainable future in mind, driven by innovation and creativity, without compromising quality or aesthetics. Guided by circular design principles, we craft joyful products to last longer and to be repaired, repurposed, or made again, helping preserve valuable resources as we advance on our sustainability journey. In doing so, we streamline our operations, close loops, and minimize waste across our processes.​
Progress Highlights

In 2023, we launched our Swarovski ReCreated™ crystals range. These innovative crystals use at least 40% fewer natural resources compared to our standard crystals and are available in 8 colors.

We source 100% of the brass, gold, palladium, and rhodium used in jewelry production at our own manufacturing sites from recycled sources. This leads to a total recycled base metal share of 96%.

We are building our circular design capabilities, from framework to playbook, and applying them in our collections to learn, refine, and scale circularity across our portfolio.

In 2025, we launched our first circularly-led collection, Chroma Twist, using lower impact materials, versatile styles for extended wear, and design features for easier repair.

Estamos a continuar os nossos esforços com o objetivo de nos tornarmos 90% livres de aterro em todos os nossos locais de fabrico próprios. Até agora, desviámos mais de 41% dos aterros – e o trabalho continua.

Convertemos todo o papel usado na nossa embalagem voltada para o cliente, incluindo sacos de compras, para papel 100% certificado pelo FSC.
Explore as nossas outras áreas de foco

Mitigar as alterações climáticas

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Promover a justiça e celebrar a individualidade

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Unser Nachhaltigkeitsvermächtnis seit 1895
Nachhaltigkeit und soziale Verantwortung sind seit den Anfängen fester Bestandteil unseres Unternehmensethos – von der Nutzung lokaler Wasserkraft für die Fertigung bis zur vorausschauenden Etablierung sozialer Unterstützung für unsere Mitarbeiter.