About Swarovski

From inspiration brief to collection launch, Swarovski’s creative process is uniquely prolific. With a focus on trend curation, design, and meaningful branding, every piece tells a story and embodies over 125 years of mastered craftsmanship. The continuous evolution of material and technique makes Swarovski the leader of crystal cut creations.

New cuts, shades, and sizes are conceived and realized every day in the historical Wattens headquarters, pushing the boundaries of crystal. Swarovski’s know-how not only focuses on refining the crystal, it also explores methods that make the most incredible pieces possible. Beading, pavé, bezel, and prong settings are some of the techniques used to enhance the sparkle and create exquisite refinement.

Swarovski crystal settings come to life through our proprietary techniques such as Pointiage®, which lend an ultra-precise quality to work done by hand. Our attention to detail ensures that each and every piece will always be made of the highest quality. This expertise is infused in every step of the creative process, from initial design sketches through assembly.

In 1891, Daniel Swarovski’s vision was to create “a diamond for everyone”. He invented an electric machine that cut more accurately than ever before, marking the beginning of a new era for crystal. From American jazz halls to Parisian couture houses, dresses dripped with beads and Swarovski crystals, reflecting the excitement of the 1920s.

クリエイティブなコラボレーションと優れたノウハウを携えたスワロフスキーは、1980年代に自社ショップ第一号をオープン。ジュエリーとクリスタル・フィギュリンの新たなブランドとして、世界中から愛されるようになりました。また、クリスマスオーナメント年度限定品を発売するなど、全世界のコレクターにとっての新たな伝統も生まれました。

35年間にわたって、Nirvanaカクテルリング、Slakeブレスレット、スイス製ムーブメントを搭載したウォッチなど、ユニークな製品で世界を魅了し続けてきたスワロフスキー。2008年には、魔法のような「Crystal Forest」デザインコンセプトが全世界のショップに導入され、クリスタルのワンダーランドにお客様をお迎えできるようになりました。