130 Years of Joy
Austria, Since 1895
Title:The History of Swarovski
Subtitle:As soon as Swarovski Crystals were introduced to the world, they exerted a mysterious fascination, combining precision cutting with the natural beauty of sunlight and the night sky. Daniel and his sons instinctively collaborated with couturiers, who were, in turn, inspired by the creative possibilities of Swarovski’s ever-evolving materials. The most distinctive were the iridescent Aurora Borealis crystals, which became the signature embellishment of Christian Dior in the 1950s.
Glittering Highlights
Title:The Swarovski Timeline
Subtitle:Glittering highlights are not just confined to fashion and jewelry. Swarovski Crystals have starred on stage and screen and even lit up the road through partnerships with BMW and Mercedes. Significant moments in our history are connected to philanthropy, notably through the initiation of environmental and ethical projects and partnerships.
Crystal Expertise
Title:Swarovski Savoir-Faire
Subtitle:Each design, every collection, pays tribute to founder Daniel Swarovski’s dedication to creative excellence and is radiant with our magical savoir-faire.
Swarovski’s unmistakable savoir-faire – paired with the relentless pursuit of innovation – has inspired collaborations with the greatest names in fashion, cinema, and music for almost 130 years, making the company a leading and enduring influence on pop culture.
Bold Designs
Giovanna’s approach to creating with crystals is, in a word, bold, letting the stones speak for themselves and styling them to harness their natural inner light. And to play with color. ‘For me, color is very important for the collection and something that I personally love,’ explains Giovanna. ‘The beauty is that it’s already embedded into the crystal itself.’
Creative Direction
In 2020, Swarovski engaged a company-wide Creative Director for the first time in its history. Giovanna Battaglia Engelbert's inaugural collection, Collection I, featured necklaces, earrings, rings, and body chains, with an emphasis on color and geometry. It was named after Article No. 1, the first crystal Daniel Swarovski ever sketched, and was inspired by his hand drawings of crystals.
A Golden Era of Light & Color
Throughout the decades, Swarovski’s unparalleled savoir-faire gave rise to trends and collaborations with dozens of fashion houses and designers including Christian Dior and Elsa Schiaparelli. As our brand and reputation grew, so did our offering and creativity as we mastered bold new cuts including oval navette and elegant baguette cut crystals. We embraced the spirit of each passing zeitgeist, creating opulent pieces of glamorous jewelry that adorned celebrities, socialites, and all discerning lovers of luxury.
Extravagance for Everyone
When Daniel Swarovski first produced his brilliant crystals, he changed the way the world perceived diamonds and jewelry. At a time when jewelry was worn only by the wealthy elite, Daniel recognized crystal's potential to infuse luxury and glamour into everyday jewelry and fashion, and have an empowering effect on women from all walks of life. His vision reshaped the fashion landscape, offering opulence to the masses.
Mesmerizing Collaborations
For almost 130 years, Swarovski has turned heads on the red carpet and runways. From Oliver Rousteing’s first haute couture collection for Balmain to McQueen’s Swarovski Crystal Catsuit for the Deliverance show, technical innovation and savoir-faire keeps Swarovski at the forefront of fashion. When Donatella Versace was asked what Swarovski Crystals added to her unmistakable designs, she replied: ‘They add magic to every fabric.’
Swarovski & Dior: Partners in Style
The enduring partnership between Swarovski and Dior has produced some of the most captivating pieces in fashion history. Throughout the 1950s, crystals embellished many of Christian Dior’s most iconic designs, but in 1956, the partnership reached new heights with the creation of the Aurora Borealis effect. Named after the Northern Lights that deeply inspired Daniel, its unique reflective properties brought unprecedented movement and color to Dior’s couture creations. From Yves Saint Laurent to John Galliano, the Aurora Borealis crystal effect continues to delight fashion’s most brilliant minds with its creative possibilities.
Swarovski in Fashion
The birth of Swarovski in 1895 coincided with the dawn of haute couture, so Daniel would travel to Paris’s first fashion houses, collaborating with everyone from Jean Patou to Pierre Cardin on new cuts and colors of crystals. His creations were a huge hit, and since then designers have relied on Swarovski Crystals to embellish their most dazzling looks for collections in New York, London, Paris, and Milan.
Swarovski 的舞台與銀幕成就
Swarovski 與娛樂界的淵源可追溯至近百年前的好萊塢早期，當時 Swarovski 水晶在 Marlene Dietrich的 電影《金髮維納斯（Blonde Venus）》（1932）中首次亮相。快轉到 2023 年 Beyoncé 的「Renaissance 世界巡迴演唱會」，這位標誌性歌手在阿姆斯特丹以一件鑲嵌數千顆 Swarovski 水晶的 Iris van Herpen 訂製服裝，為她的表演拉開序幕。
Swarovski 璀璨搖滾
在搖滾樂的各個時代，Swarovski 都很榮幸能與許多傳奇表演者同台，為貓王 Elvis、Elton John、Queen 樂團設計了奢華絢麗的服裝。1972 年，貓王 Elvis Presley 的服裝設計師選擇用 Swarovski 水晶來捕捉光線，打造出音樂史上最著名的閃亮白色連身褲。Elton 對亮片、羽毛和水晶鑲飾的服裝情有獨鍾，他經常與時尚設計師 Bob Mackie 合作，兩人共同創造了數十套華麗的服裝，這些服裝一路定義了 Elton 的視覺形象，直到他的最後一場巡演。
在伸展台上亮相
Swarovski 水晶自創立以來，一直都是實現夢想並啟發全球最具天賦創意人才的關鍵，對於國際時尚產業有著不可或缺的地位。在世界各地的伸展台上大放異彩，我們對光線、切割、色彩的精湛掌握度，讓設計師的願景栩栩如生。
Swarovski & Fusalp
律動大師與光之大師跨界合作。隆重推出華麗剪裁的滑雪服系列，上面點綴著 Fusalp 系列的 Swarovski® 水晶，每一件作品都傾注著對創新與優雅的共同熱情。
Swarovski x NYC Ballet
為慶祝紐約市芭蕾時尚盛典（New York City Ballet Fashion Gala）十週年，舞團舞者身著鑲嵌逾 90 萬顆 Swarovski 水晶的服飾，在舞台上綻放璀璨光芒。由新銳設計師 Palomo Spain 設計，每套單色系服裝都鑲嵌著萬花筒般色彩的寶石，彰顯個性並突顯律動之美。
Swarovski x BMW
基於開創性的汽車合作關係，Swarovski 與 BMW 合作推出了一款讓其他所有車燈都相形失色的新型頭燈。嵌入頭燈的精密切割 Swarovski 水晶，呈現出迷人的光影效果，與傳統汽車頭燈的光束截然不同。
Swarovski x Guerlain x Germanier
升級再造的黑色 Swarovski 水晶點綴著 Guerlain 的 Orchidée Impériale Black The Cream，這是由具有社會意識的設計師 Kevin Germanier 創作的永續傑作。這個盛裝著 Guerlain 卓越護膚品的經典烏木罐，點綴著 Swarovski 水晶，象徵著 Swarovski 與 Guerlain 對藝術和永續發展的共同承諾。
Masters of Light - From Vienna to Milan（光之大師 - 維也納到米蘭））
我們的巡迴展覽首次在歐洲亮相，來到義大利時尚之都米蘭的 Palazzo Citterio，這是 Pinacoteca di Brera 迷人的延伸，也是展示 Swarovski 藝術與 savoir-faire 精湛工藝演變的完美地點。
Masters of Light - From Vienna to Shanghai（光之大師 - 維也納到上海）
一次沉浸式體驗、一場回顧展、一場對未來的展望，Masters of Light - From Vienna to Shanghai（光之大師 - 維也納到上海）是首次探索歐洲歷史最悠久的奢華品牌之一的傳承與革命精神。
Masters of Light - From Vienna to Seoul（光之大師 - 維也納到首爾）
Masters of Light - From Vienna to Seoul（光之大師 - 維也納到首爾）是首次多面向探索，深入了解全球歷史最悠久的傳統品牌之一 Swarovski 的豐富歷史與創新精神。這場具備里程碑意義的巡迴展覽，在 K-pop 世界之都首爾，充滿活力的聖水區 XYZ Seoul 盛大舉行。
米蘭 Swarovski Duomo
Swarovski 在米蘭市中心開設了一家全新的旗艦店，在時尚之都佔據一席之地，展現我們豐富的藝術傳承、非凡的 savoir-faire 精湛工藝以及與時尚界翹楚進行創意合作。
Swarovski on Fifth
自 1895 年以來，Swarovski 一直致力於打造點亮世界的精美首飾。如今，充滿歡樂與奢華的新旗艦店在全球各地陸續開幕，藉此拓展我們的奢華產品組合，並強化我們創造夢幻生活時刻的聲譽。
首爾島山公園 Swarovski
Swarovski 的最新傑作點亮了首爾。Swarovski 島山公園是本品牌在韓國的首間旗艦店，擁有令人驚嘆的雙面外觀，四個樓層皆以 Swarovski 的經典色彩點亮。
