Masters of Light Since 1895

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Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.

A Starry Surpise

Illuminate your home with light-filled décor. Receive a beautiful Annual Edition Ornament when you spend 35,000 JPY or more.*

Timeless Shimmer

Bracelets

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Embrace elegance with mixed cut crystals and gleaming silver tones; Swarovski’s beautiful bracelets shine brightest during the holidays.

Necklaces

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From single strand necklaces to multi-layered chokers, style effortless sophistication into all your festive ensembles.

Earrings

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Curate a joyful party look with stacks of clear crystals. Mix and match studs, hoops, and drop earrings for bold radiance.

Decorations

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Make your home glow for the holidays with enchanting figurines and ornaments, faceted to catch the light from every angle.

Find the perfect gift

Share the Wonder

From symbolic styles infused with meaning to crystallized pens that will inspire them to write their own story, find holiday gifts to match every personality and price point.

maximum brilliance

Swarovski Created Diamonds

A gift they’ll treasure forever, Swarovski Created Diamonds jewelry combines precious metals with laboratory grown diamonds to form captivating collections. Delight them with the geometric brilliance of the Octagon Collection, appeal to their adventurous side with the cosmic Galaxy Collection, or gift them everlasting elegance with the Eternity Collection.

Café Swarovski

Café Swarovski opens on the 2nd floor of Swarovski Ginza from Tuesday, October 28, 2025. Enjoy a relaxing moment in a café adorned in special yellow and gold for the 130th anniversary. Reservations are prioritized.

#CafeSwarovski

Finding the Light

Create a shining statement by layering three identical Constella necklaces. Finish with a matching brooch for a holiday look that radiates bold confidence.

From: ELLE Japan Jan. 2026
Photo: KIZEN/w

Radiant Innovations

Swarovski Creators Lab

Uniquely collectible, forever memorable. Swarovski’s limited-release Creator’s Lab designs fuse the House’s crystal mastery with the bold creativity of some of the world’s most sought-after brands. From showstopping footwear and accessories to clothing celebrating 130 Years of Joy, surprise your loved ones with something extra special.
Swarovskis värld

Belyser Swarovskis många facetter, från arv till livsstil och mer därtill.

Havsinspirerade smycken

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Våra nya smyckeskollektioner är vackra konstverk med Swarovski Crystal Pearls och en palett av blå och gröna Swarovski-kristaller. 

Bröllopssmycken och accessoarer

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Förälska dig i vackra designer fyllda med kristallernas briljans. Från subtil skimrande till fulländad glamour, det’Som ett smycke som kompletterar alla bröllopsstilar förtjänar varje Swarovski-kristall en plats på din lista över bröllopsaccessoarer.

Disney Lejonkungen x Swarovski

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Fira en älskad klassiker med strålande karaktärer.