130 Years of Joy
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Making the world shine bright since 1895
In honour of our 130th anniversary, a celebratory logo has been created to serve as a visual representation of our past, present and future joys. Incorporating our emblem, the Swarovski Swan, the 130 Years of Joy logo nods to the majesty of the season and the opulence of our Austrian heritage while its gold colour palette exudes warmth, beauty, and festive light.
In honour of our 130th anniversary, a celebratory logo has been created to serve as a visual representation of our past, present and future joys. Incorporating our emblem, the Swarovski Swan, the 130 Years of Joy logo nods to the majesty of the season and the opulence of our Austrian heritage while its gold colour palette exudes warmth, beauty, and festive light.
Infinite Creativity
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In honour of our 130-year anniversary, Swarovski is inviting the world to explore its many facets with a programme of unmissable events and limited-edition collections. Rooted in our rich heritage and the vision of our founder, Daniel Swarovski, the House continues to pursue crystal innovation as it enters its next chapter with a multidimensional celebration of light, colour, and joy.
Illuminating Paris
Swarovski’s relationship with Paris is as old as the House itself. The first Swarovski Crystals ever produced were sent to its leading ateliers and now, 130 years later, our relationship with the City of Lights has entered a brilliant new phase. Swarovski is the official sponsor of the Champs-Élysées Illuminations, and our mastery of light shines on the world-famous boulevard to celebrate the magic of the season from 16 November 2025 to 26 December 2025.
Masters of Light - Hollywood
Arriving at Amoeba Music in Los Angeles, Masters of Light – Hollywood marks the exhibition’s fourth stop on its world tour. Offering a retrospective look at 130 years of Swarovski’s impact on fashion, jewellery, and pop culture, the glamorous Hollywood iteration spotlights the House’s effect on American design and the role it has played in creating dazzling moments on stage and screen.
The Vienna Collection
Designed by Global Creative Director Giovanna Engelbert, The Vienna Collection crystallises 130 years of joy, infinite savoir-faire, and creativity. Inspired by the Swarovski Swan’s singular majesty and debuted at the Met Gala 2025, the collection honours tradition while capturing the mood of the moment. Architectural feather-like forms appear to defy gravity in designs that are grounded in grace and elegance.
Swarovski Osaka
A new world of wonder in Japan, Swarovski Osaka combines futuristic design elements with luminous energy. Three luxurious floors in a palette of our House colours boast highlights that range from a curated edit of our Swarovski Created Diamonds collections to a Heritage Corner, which takes visitors on an immersive journey through our 130-year history.
World of Swarovski
Illuminating the many facets of Swarovski, from heritage to lifestyle and beyond.
Ocean-Inspired Jewellery
Title:Our new jewellery families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Autumn Jewellery Trends and Autumn Colour Palettes
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Explore how classic autumn colours form the basis of a capsule wardrobe. Discover the warm, soft, and deep autumn palettes to enhance your natural features.
The Story of Swarovski
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Discover how Daniel Swarovski revolutionised luxury by crafting precision-cut crystals and explore the legacy of innovation and bold self-expression.