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Our Long Legacy of Sustainability

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Sustainability has been part of our company ethos since the beginning, when Daniel Swarovski harnessed local hydroelectric power for his revolutionary crystal-cutting machine in Wattens, Austria. He also introduced far-reaching social support for the time—providing affordable housing for workers, building a local school, and caring for their health, safety, and wellbeing. These visionary principles of fairness to communities and respect for the environment continue to shape our business to this day.

1895

Daniel’s Vision

Daniel Swarovski establishes ​a pioneering crystal-cutting factory in Tyrolean Wattens. Using hydropower for his patented grinding processes, Daniel’s vision is to craft affordable crystals that are accessible to all.

1907

Harnessing the Power of Water

Our business builds its own hydropower plant, providing
clean “Swarovski power” for cutting machines and light for local communities.​

1948

Supporting Employees

A new company-owned welfare office begins offering support on social issues, establishes many employee social clubs, and donates grounds for a local school, reinforcing that employee health, safety, and wellbeing have always been paramount for us.

1960

Contamos con un programa de becas

'Se funda el Daniel and Marie Swarovski Trust', que ofrece becas a estudiantes con un rendimiento alto y familias con ingresos bajos en Tirol.

1970

Hacia los hornos híbridos

Se instala nuestro primer horno combinado de gas y electricidad, con lo que reducimos nuestra dependencia de los combustibles fósiles para la fabricación.

1983

Colaboración en energía renovable

Trabajamos junto con la fábrica de papel Wattens para encargar la planta hidroeléctrica Wattenbach, capaz de producir aproximadamente 55 GWh de energía al año.

1990

Menos dióxido de carbono

Al reemplazar el petróleo por gas natural para la fundición y la calefacción, redujimos nuestras emisiones de CO2 en un 30 %.

2005

Providing Affordable Housing

Swarovski builds 58 new houses, to help employees rent or buy a home to live at a moderate price.​

2010

Becoming a Member of the UNGC

Swarovski joins the United Nations Global Compact (UNGC), ​the world’s largest corporate sustainability initiative.​

2014

A More Responsible Supply Chain

We launch the Responsible Sourcing Initiative, helping suppliers manage ​socio-environmental risks ​in their production plants.​

2015

Leading on Lead

After dramatically reducing ​the lead content of Swarovski Crystals to just 0.009% in ​2012, the quest for continuous improvement drives Swarovski ​reduce the lead content further to no more than 0.004%.​

2021

Mitigating Global Warming

Swarovski signs up to the Science Based Targets initiative, which means making a commitment to reduce Scope 1 and 2 greenhouse gas emissions by 47%, and Scope 3 emissions by 28% by 2030.​

2022

Sourcing More Renewable Energy

We achieve our biggest ever year-on-year reduction of Scope 1 and 2 greenhouse gas (GHG) emissions, aided ​by shifting all our Asian manufacturing sites to renewable electricity, ​including on-site solar power.​

2023

Launching Swarovski Created Diamonds Galaxy Collection

We introduce our Galaxy​ Collection made with laboratory grown diamonds and​ 100% recycled gold. The​ complete collection​ is produced using 100%​ renewable electricity.

2024

Swarovski on Fifth Secures 
LEED Platinum Certification

Our New York flagship, Swarovski on Fifth, achieved the premier green building accolade as it was granted LEED Platinum certification. The certification means the building has met the highest level of sustainability and environmental performance standards​.

2024

Our Most Sustainable Crystals

The Swarovski ReCreated™ Crystals range launches. Our most sustainable crystals to date are made from breakages that occur during the manufacturing process. The fragments are remelted to form crystals in new colors. This method uses at least 40% fewer natural resources compared to our standard crystals.