Masters of Light Since 1895
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Since 1895, founder Daniel Swarovski’s passion for innovation and design, and mastery of crystal cutting has defined Swarovski as the leading jewelry and accessories brand.
Swarovski Created Diamonds
The Octagon
Featuring the technically brilliant proprietary new Octagon cut, the Swarovski Created Diamonds Octagon Collection blends radiance with timeless luxury. Each distinctive design honors our 130-year heritage while serving as a symbol of infinity, rebirth, and good fortune. Set in precious metals, these precision-cut laboratory grown diamonds are shaped to shine.
Shining Star
The personification of joyful self-expression, pop icon and Swarovski Japan Ambassador Shota Watanabe is the perfect partner to highlight our 130-year anniversary celebrations
Styled for Summer
Necklaces
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Playful pieces bring new energy to summer, with Chroma Twist delivering vibrancy and versatility. Flip the crystals to switch up your style – pendants, strands, and all-around necklaces glow bright with a rainbow of pink, blue, and green crystals.
Bracelets
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Fill every moment with ultra-saturated color and creativity in jewelry designed for joy. Versatile Chroma Twist bracelets and Dulcis cuffs house an array of vivid crystals – flawlessly cut to enhance your light.
Earrings
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From the glamour of Matrix’s triple-stacked Zirconia hoops to the unexcepted elegance of Gema’s mixed-cut earrings, this season is all about exuberance. Choose your style, wear your way, and outshine the rest.
Everyday Radiance
Published in VERY July 2025 issue
Illuminating the pages of VERY Magazine, actress Rin Takanashi highlights the versatility, beauty, and brilliance of Swarovski Created Diamonds. From all-out glamour to looks with subtle shimmer, Rin proves that laboratory grown diamonds can be styled to suit any mood and moment.
Illumination’s Minions
In a collection inspired by Minions, Kevin, Stuart, and Bob have been transformed into crystalized figurines. From their accessories to their expressions, each piece embodies the spirit of these iconic characters.
Shop by Category
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World of Swarovski
Wedding Jewelry & Accessories
Titel:Fall in love with beautiful designs infused with the brilliance of crystals. From subtle shimmer to all-out glamour, there’s a piece to complement any wedding style, each deserving of a place on your wedding accessories list.
Ocean-Inspired Jewelry
Titel:Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals.
Disney The Lion King x Swarovski
Titel:Commemorate a cherished classic with radiant characters.