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Inside Swarovski

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Learn about Swarovski’s heritage of craftsmanship, innovation, and creativity.

About Swarovski

The Swarovski brand was born in 1895 when our founder Daniel Swarovski created a pioneering crystal cutting machine in the Tyrolean Alps. Then, as now, the vision was to craft precision cut crystals that radiate light, redefine luxury by bringing opulence to the everyday, and push the boundaries of innovation and creation.​

Swarovski Created Diamonds

Welcome to the future of diamond jewelry. The Swarovski Created Diamond jewelry collection radiates otherworldly wonder, featuring beautiful laboratory grown diamonds that are identical to their mined counterparts in every way but how they originate.

Swarovski Crystal Society

Join the SCS (Swarovski Crystal Society) as a new member and enjoy from privileged access to unique crystal benefits including exclusive products and gifts, insider information and brilliant experiences.

Sustainability

Acting responsibly has been ingrained in our value since 1895.

Swarovski Kristallwelten

Swarovski Kristallwelten was opened in 1995 to mark the centennial anniversary of the company’s founding. Multimedia artist André Heller designed a unique and magical place. This beloved attraction has brought moments of wonder to over fifteen million visitors from all around the world. Visitors are surprised, touched, and perhaps even transformed by crystal in all its facets.
Empowering Innovation

For Professionals

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Since 1895, Swarovski has turned dreams into precision-cut crystals. Over 125 years later, our pioneering spirit, trendsetting designs, and unparalleled craftsmanship result in high-quality products that inspire designers around the world and amplify their creations with standout embellishments. Discover the world of Swarovski Components.

Swarovski Mobility

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Swarovski Mobility è leader di mercato per l'uso innovativo dei cristalli nel settore automobilistico premium.

Firmengeschenke

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Bauen Sie dauerhafte Partnerschaften auf, steigern Sie die Motivation Ihrer Mitarbeitenden und belohnen Sie Kundentreue mit unvergesslichen Firmengeschenken.
Erleben Sie Swarovski

Über Swarovski

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Seit 1895 prägt die Kunstfertigkeit von Firmengründer Daniel Swarovski im Kristallschleifen das Unternehmen. Seine anhaltende Leidenschaft für Innovation und Design hat Swarovski zur weltweit führenden Marke für Schmuck und Accessoires gemacht.

New Store Concept

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Turning our world of wonders into an experience of enchantment.
World of Swarovski

Illuminating the many facets of Swarovski from heritage to lifestyle and beyond.

Ocean-Inspired Jewelry

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Our new jewelry families are beautiful works of artistry that feature Swarovski Crystal Pearls, and a palette of blue and green Swarovski Crystals. 

Fall Jewelry Trends & Autumn Color Palettes

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Discover how autumn's classic colors like burnt amber and orange pumpkins inspire the perfect capsule wardrobe and guide you in styling fall jewelry trends

About Swarovski

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Discover how Daniel Swarovski's pioneering crystal cutting machine redefined luxury by crafting precision cut crystals that radiate light and opulence